SILA
SILA is an AI-powered growth engine for advertisers, agencies, and brands that spend on digital advertising, designed to maximize ROI and ensure every ad dollar drives real conversions. Unlike standalone fraud detection tools, SILA combines real-time click fraud prevention, granular analytics, and campaign optimization features in a single platform, giving marketers complete control over performance.
With SILA, businesses can:
Detect and block invalid or fraudulent clicks in real time, preventing wasted ad spend.
Gain deep insights into campaign performance through behavioral analytics, click patterns, and traffic quality scoring.
Optimize campaigns automatically, reallocating budget to high-performing segments and audiences.
Target audiences precisely, ensuring ads reach genuine users most likely to convert.
Track ROI and ROAS transparently, with clear metrics and dashboards for every campaign.
SILA integrates seamlessly with Google Ads and Meta Ads.
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Pixalate
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV), mobile apps, and websites. The programmatic supply chain poses a significant trust and safety issue for both ad buyers and sellers. Pixalate's pre-bid blocking solution prevents invalid traffic (IVT) across CTV, mobile apps, and websites, covering over 5 million apps, 80 million domains, and 300 million OTT devices. The platform provides actionable analytics for fraud detection, brand safety, and display viewability, monitoring more than 5 million apps and 80 million domains to detect over 40 types of IVT. Pixalate introduces Supply Path Quality (SPQ), the industry's first supply path optimization analytics platform for ad fraud and inventory quality, powered by analysis of the Supply Chain Object (SCO) from the bitstream. The platform offers technology to assess child-directed apps in Google and Apple app stores.
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ClickTrust
ClickTrust is an advertising traffic-quality and fraud-protection platform for advertisers, marketing teams, and agencies managing paid media. It analyzes web visits, ad impressions, app installs, affiliate clicks, and conversion events for suspicious activity using behavioral signals, device and browser fingerprinting, IP intelligence, and rules. A unified dashboard presents risk scores, campaign and event investigations, session recordings, heatmaps, and downloadable evidence reports. Users can deploy a web tag or creative scanning, integrate iOS, Android, and Flutter SDKs, and use mobile measurement and affiliate attribution tools. ClickTrust provides blocklists and fraud exclusions across selected advertising channels, app event streams, and affiliate postbacks. Documented use cases include paid search and display, publisher and programmatic campaigns, mobile app acquisition, affiliate marketing, and lead-generation traffic review.
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Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform.
Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO).
Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.
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