TrueTargeting

TrueTargeting

Infillion
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About

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketers and researchers who want to identify relevant audiences, discover actionable insights and inform their strategies.

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Self-service. Generate reports take only some minutes. 2 types of.segmentation. Personally Insights are incredibly helpful. Integrates very well with social Listening.

Cons

  • Nothing really come to my mind but I wish it would have more integrations although they clearly say they are working on it.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Audiense
Founded: 2011
United Kingdom
audiense.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

KPI6

KPI6

KPI6.com

Categories

Categories

Advertising Supported

Audience Intelligence Features

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Supported
Sentiment Analysis Supported
Social Listening Supported
Social Media Analytics Supported
Trend Tracking Supported

Influencer Marketing Features

Campaign Management Not Supported
CRM Not Supported
Faceted Search / Filtering Not Supported
Influencer Discovery Supported
Payment Tracking Not Supported
ROI Tracking Not Supported
Social Media Monitoring Supported

Market Research Features

Benchmarking Supported
Compensation Management Not Supported
Data Management Supported
Email / Online Not Supported
Face-to-Face Not Supported
Panel Management Not Supported
Paper-Based Not Supported
Phone-Based Not Supported
Sample Management Supported
Statistical Analysis Not Supported
Survey Management Not Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Supported
Website Analytics Not Supported

Social Media Analytics Tools Features

Campaign Analytics Supported
Competitor Monitoring Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Not Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Supported
Multi-Account Management Supported
Post Scheduling Not Supported

Social Media Monitoring Features

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Not Supported
Customer Engagement Not Supported
Dashboard Supported
Impact Scoring Not Supported
Influencer Tracking Not Supported
Reputation Management Not Supported
Sentiment Analysis Not Supported
Trend Tracking Not Supported

Integrations

Brandwatch Supported
Buffer Supported
DoubleVerify Not Supported
Experian Connect Not Supported
Hootsuite Supported
Infillion XGraph Not Supported
LiveRamp Not Supported
Lumen by Talkwalker Supported
Meltwater Supported
Oracle BlueKai Not Supported
Pulsar Platform Supported
Semasio Not Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported
X (Twitter) Supported

Integrations

Brandwatch Not Supported
Buffer Not Supported
DoubleVerify Supported
Experian Connect Supported
Hootsuite Not Supported
Infillion XGraph Supported
LiveRamp Supported
Lumen by Talkwalker Not Supported
Meltwater Not Supported
Oracle BlueKai Supported
Pulsar Platform Not Supported
Semasio Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported
X (Twitter) Not Supported
Claim Audiense and update features and information
Claim Audiense and update features and information
Claim TrueTargeting and update features and information
Claim TrueTargeting and update features and information