TrueTargetingInfillion
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Related Products
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About
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketers and researchers who want to identify relevant audiences, discover actionable insights and inform their strategies.
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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PricingStarting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version
Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationAudiense
Founded: 2011
United Kingdom
audiense.com
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Categories |
Categories |
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Audience Intelligence Features
AI / Machine Learning
Supported
Audience Segmentation
Supported
Competitive Intelligence
Supported
Content Tracking
Supported
Data Visualization
Supported
Data-Driven Insights
Supported
Filters / Search
Supported
Image Recognition
Supported
Sentiment Analysis
Supported
Social Listening
Supported
Social Media Analytics
Supported
Trend Tracking
Supported
Influencer Marketing Features
Campaign Management
Not Supported
CRM
Not Supported
Faceted Search / Filtering
Not Supported
Influencer Discovery
Supported
Payment Tracking
Not Supported
ROI Tracking
Not Supported
Social Media Monitoring
Supported
Market Research Features
Benchmarking
Supported
Compensation Management
Not Supported
Data Management
Supported
Email / Online
Not Supported
Face-to-Face
Not Supported
Panel Management
Not Supported
Paper-Based
Not Supported
Phone-Based
Not Supported
Sample Management
Supported
Statistical Analysis
Not Supported
Survey Management
Not Supported
Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Not Supported
Channel Attribution
Not Supported
Customer Journey Mapping
Not Supported
Dashboard
Not Supported
Performance Metrics
Not Supported
Predictive Analytics
Not Supported
ROI Tracking
Not Supported
Social Media Metrics
Supported
Website Analytics
Not Supported
Social Media Analytics Tools Features
Campaign Analytics
Supported
Competitor Monitoring
Supported
Customizable Reports
Supported
Engagement Tracking
Supported
Influencer Tracking
Not Supported
Multi-Channel Data Collection
Supported
Social Media Marketing Features
Analytics
Supported
Automated Publishing
Not Supported
Contact Management
Not Supported
Content Management
Not Supported
Conversion Tracking
Not Supported
Customer Targeting
Not Supported
Keyword Filtering
Supported
Multi-Account Management
Supported
Post Scheduling
Not Supported
Social Media Monitoring Features
Audience Segmentation
Supported
Competitive Analysis
Supported
Configurable Alerts
Not Supported
Customer Engagement
Not Supported
Dashboard
Supported
Impact Scoring
Not Supported
Influencer Tracking
Not Supported
Reputation Management
Not Supported
Sentiment Analysis
Not Supported
Trend Tracking
Not Supported
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Integrations
Brandwatch
Supported
Buffer
Supported
DoubleVerify
Not Supported
Experian Connect
Not Supported
Hootsuite
Supported
Infillion XGraph
Not Supported
LiveRamp
Not Supported
Lumen by Talkwalker
Supported
Meltwater
Supported
Oracle BlueKai
Not Supported
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Integrations
Brandwatch
Not Supported
Buffer
Not Supported
DoubleVerify
Supported
Experian Connect
Supported
Hootsuite
Not Supported
Infillion XGraph
Supported
LiveRamp
Supported
Lumen by Talkwalker
Not Supported
Meltwater
Not Supported
Oracle BlueKai
Supported
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