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About

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

About

Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Hundreds of teams use BuzzSumo every day as part of their workflow. Find out how they increase productivity and content success. Discover the words and phrases your audience are searching for. Understand the popularity of keywords to identify topics with high demand. Inform your PPC strategy with cost-based data. See search volume over time to discover if your keywords are affected by seasonality or trends. Combine keywords with BuzzSumo’s content, questions and influencer data to create comprehensive content. BuzzSumo is a factory of ideas – so you’ll never struggle for content topics again. Related topics alongside real content examples kickstart your research.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketers and researchers who want to identify relevant audiences, discover actionable insights and inform their strategies.

Audience

Companies of all sizes in need of an advanced Content Management platform

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Starting at $79/month for Audiense Connect (Twitter Marketing)
Starting at $696/month for Audiense Insights (Audience Insights)
Free Version Supported
Free Trial Not Supported

Pricing

$79 per month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 4.7 / 5
ease 4.7 / 5
features 4.7 / 5
design 5.0 / 5
support 4.7 / 5

Pros & Cons from Real Users

Pros

  • Self-service. Generate reports take only some minutes. 2 types of.segmentation. Personally Insights are incredibly helpful. Integrates very well with social Listening.

Cons

  • Nothing really come to my mind but I wish it would have more integrations although they clearly say they are working on it.

Pros & Cons from Real Users

Pros

  • Using BuzzSumo to employ digital marketing allows us to establish contact with influencers to offer them a contract or sponsorship in exchange for promoting our company or products on their social networks. BuzzSumo offers to analyze our needs and requirements with the performance of influencers to approach those who are similar or better fit with our brand. The platform can be integrated with Google Ads Manager and Google Analytics, to provide us with analytical reports to better understand customers and to provide administration and advertising management tools, respectively.
  • BuzzSumo is great tool to set strategy and follow the trend for contents. It works with mainly three features which all the needs of content marketing. Content Discovery and Content Research and monitoring. It help monitoring the contents and provides hot questions and keywords related to the website niche.
  • BuzzSumo provides a great content strategy. It helps you generate more traffic to your campaign. It gives very powerful content insights and behavior data. Customer service is also excellent.

Cons

  • The application does not allow editing or deleting comments made on the contributor portal once they have been published. We have associated almost all social networks with the BuzzSumo application, but they should include in the updates the option to integrate TikTok as it is a very favorable and beneficial platform for advertising. It would be highly beneficial if BuzzSumo offered the option to analyze in real time the performance of the influencers and after the end of the campaign, to provide us with a report that will help us to better choose the influencers that will help us in the growth of our business.
  • BuzzSumo is unique tool which provide very insightful information of topics and keywords of your niche.
  • After the implementation of my business, I'm totally loving the way it delivers the best marketing platform.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Audiense
Founded: 2011
United Kingdom
audiense.com

Company Information

BuzzSumo
Founded: 2014
United Kingdom
buzzsumo.com

Alternatives

Alternatives

KPI6

KPI6

KPI6.com
Meltwater

Meltwater

Meltwater Group

Categories

Categories

Influencer Marketing Features

Campaign Management Not Supported
CRM Not Supported
Faceted Search / Filtering Not Supported
Influencer Discovery Supported
Payment Tracking Not Supported
ROI Tracking Not Supported
Social Media Monitoring Supported

Social Media Analytics Tools Features

Campaign Analytics Supported
Competitor Monitoring Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Not Supported
Multi-Channel Data Collection Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Not Supported
Content Management Not Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Supported
Multi-Account Management Supported
Post Scheduling Not Supported

Social Media Monitoring Features

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Not Supported
Customer Engagement Not Supported
Dashboard Supported
Impact Scoring Not Supported
Influencer Tracking Not Supported
Reputation Management Not Supported
Sentiment Analysis Not Supported
Trend Tracking Not Supported

Audience Intelligence Features

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Supported
Sentiment Analysis Supported
Social Listening Supported
Social Media Analytics Supported
Trend Tracking Supported

Market Research Features

Benchmarking Supported
Compensation Management Not Supported
Data Management Supported
Email / Online Not Supported
Face-to-Face Not Supported
Panel Management Not Supported
Paper-Based Not Supported
Phone-Based Not Supported
Sample Management Supported
Statistical Analysis Not Supported
Survey Management Not Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Supported
Website Analytics Not Supported

Influencer Marketing Features

Campaign Management Not Supported
CRM Not Supported
Faceted Search / Filtering Supported
Influencer Discovery Supported
Payment Tracking Not Supported
ROI Tracking Not Supported
Social Media Monitoring Supported

Social Media Analytics Tools Features

Campaign Analytics Supported
Competitor Monitoring Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Supported
Multi-Channel Data Collection Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Supported
Content Management Supported
Conversion Tracking Not Supported
Customer Targeting Not Supported
Keyword Filtering Supported
Multi-Account Management Not Supported
Post Scheduling Not Supported

Social Media Monitoring Features

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Supported
Customer Engagement Supported
Dashboard Supported
Impact Scoring Supported
Influencer Tracking Supported
Reputation Management Supported
Sentiment Analysis Not Supported
Trend Tracking Supported

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Not Supported
Categorization / Grouping Supported
Conversion Tracking Supported
Distribution Management Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Not Supported
Publish Scheduling Not Supported
SEO Management Not Supported
Social Media Management Supported
Video Management Not Supported

SEO Features

A/B Testing Not Supported
Artificial Intelligence (AI) Not Supported
Auditing Supported
Competitor Analysis Supported
Content Management Supported
Dashboard Supported
Google Analytics Integration Not Supported
Keyword Research Tools Supported
Keyword Tracking Supported
Link Management Not Supported
Localization Not Supported
Mobile Search Tracking Not Supported
Rank Tracking Not Supported
Revenue Management Not Supported
User Management Not Supported

Integrations

Adverity Not Supported
Brandwatch Supported
Buffer Supported
Hootsuite Supported
Lumen by Talkwalker Supported
Majestic Not Supported
Meltwater Supported
Pulsar Platform Supported
X (Twitter) Supported

Integrations

Adverity Supported
Brandwatch Not Supported
Buffer Not Supported
Hootsuite Not Supported
Lumen by Talkwalker Not Supported
Majestic Supported
Meltwater Not Supported
Pulsar Platform Not Supported
X (Twitter) Not Supported
Claim Audiense and update features and information
Claim Audiense and update features and information
Claim BuzzSumo and update features and information
Claim BuzzSumo and update features and information