AppsFlyer vs. Semcasting Comparison


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About AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.	About Verified customer insight and ROI for all your marketing investments. Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency. Our twice patented technology allows organizations to onboard CRM data, create new prospect audiences, identify qualified leads, and monitor audience performance. Conventional audience targeting has traditionally been based on cookies. Cookie onboarding only delivers access to roughly 30% of your audience – often with a 3X duplication rate among unique users. Target audiences at home, school or work, on their desktops, laptops, tablets, smart phones, IP radio, smart home devices and on Connected TV. Semcasting's IP targeting technology provides reach to more than 400+ million unique devices and networks with coverage of more than 2 billion IP addresses. Smart Zones automatically matches, scores and enhances mailing lists, CRM files or IP addresses with 750 deterministic attributes.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience User Acquisition managers	Audience Companies that want to map anonymous website visitors to prospects
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Not Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information AppsFlyer Founded: 2011 United States www.appsflyer.com	Company Information Semcasting Founded: 2009 United States www.semcasting.com
Alternatives Kochava	Alternatives SmartDX
Singular	Dreamdata.io Dreamdata
Adjust	Objective Platform Objective Partners
Trackier CloudStuff Technology Pvt Ltd	Measured
MyTracker View All	AnyTrack AnyTrack Analytics View All
Categories Campaign Management Supported Conversion Tracking Supported Data Clean Room Supported Data Collaboration Supported Marketing Attribution Supported Mobile App Analytics Supported Mobile App Optimization Supported Mobile Measurement Partners (MMP) Supported	Categories Conversion Tracking Supported Marketing Attribution Supported Website Visitor Identification Supported
Show More Features Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Supported	Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Supported ROI Tracking Supported
Integrations ASTRAD DSP Supported AppFollow Supported AppSamurai Supported DataChannel Supported Desktop.com Supported Freshpaint Supported Hevo Supported Ikigai Supported Kayzen Supported NextDNS Supported Panoply Supported Paragone Supported Perform[cb] Supported RudderStack Supported Scispot Supported Sourcetable Supported TrafficGuard Supported Vajro Supported Xplenty Supported YouTube Supported Show More Integrations View All 130 Integrations	Integrations ASTRAD DSP Not Supported AppFollow Not Supported AppSamurai Not Supported DataChannel Not Supported Desktop.com Not Supported Freshpaint Not Supported Hevo Not Supported Ikigai Not Supported Kayzen Not Supported NextDNS Not Supported Panoply Not Supported Paragone Not Supported Perform[cb] Not Supported RudderStack Not Supported Scispot Not Supported Sourcetable Not Supported TrafficGuard Not Supported Vajro Not Supported Xplenty Not Supported YouTube Not Supported Show More Integrations
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