Appier AIRIS vs. Lifesight Comparison


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About AIRIS is a next-generation, AI-powered customer-data platform that enables marketers to integrate any customer data in real time, unifying interactions across web, mobile, cloud, CRM, and offline systems to create a holistic 360° view of each individual. It allows data teams to load and map first-party data, build custom attributes, and resolve identities from disparate sources, then activate those attributes directly into marketing or personalization workflows. AIRIS visualizes insights with marketer-friendly dashboards and templates, enabling rapid segmentation, analysis of customer journeys, and actionable metrics, while its predictive models (such as conversion and price-sensitivity scoring) tag users with 500+ predictive attributes without requiring in-house data-science expertise. By shortening the time from data to visualization and then to activation, AIRIS empowers brands to move from insight to campaign in minutes rather than months, and support real-time remarketing.	About Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketing teams at data-driven brands seeking a tool to unify their customer data, extract predictive insights and activate campaigns with precision	Audience Lifesight is designed to accommodate the unique needs of Mid-size to Large Enterprises, Advertising Agencies and Marketing Professionals, ensuring they have the tools and insights necessary to thrive in the modern marketing landscape.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Appier Founded: 2012 Taiwan www.appier.com/en/products/airis	Company Information Lifesight Founded: 2017 United States www.lifesight.io
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CaliberMind View All	Measured View All
Categories Marketing Analytics	Categories Ad Intelligence Customer Data Platforms (CDP) Customer Intelligence eCommerce Marketing eCommerce Personalization eCommerce Tools Identity Resolution Incrementality Testing Marketing Analytics Marketing Attribution Marketing Automation
	Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Marketing Attribution Features Attribution Modeling Audience Segmentation Conversion Tracking Cross-Channel Attribution Customer Journey Mapping Multi-Touch Attribution Predictive Analytics ROI Tracking Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking eCommerce Personalization Features A/B Testing Abandoned Cart Email Dynamic Pricing Offers & Discounts Notifications Personalized Site Navigation Product Recommendations Reporting / Analytics Social Insights
Integrations Android Facebook Google Ads Gorgias JavaScript Looker Recharge Salesforce Shopify Stamped TikTok Yotpo Show More Integrations View All 4 Integrations	Integrations Android Facebook Google Ads Gorgias JavaScript Looker Recharge Salesforce Shopify Stamped TikTok Yotpo Show More Integrations View All 8 Integrations
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