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About

Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.

About

BIGDBM is a leading US data provider with 7+ years of experience building identity graphs with a focus on ROI, privacy, and quality. Unlock significant value in your marketing campaigns, lead generation strategies, and identity verification workflows with our US consumer and B2B datasets. Utilize the self-service BIGDBM Data Market for easy and affordable audience/list generation and custom appends. Identify website visitor traffic using our WeVi product suite of real-time data collection via pixels and real-time identity resolution APIs. Popular products: - Telecom-verified phone numbers>consumers - IP>consumer and IP>company domain linkages - Verified consumer emails - Consumer and B2B intent - Consumer demographics and behavioral affinities - Residential and commercial property owners and contact information - MAID>consumer linkages

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes

Audience

Marketing/Advertising, Lead Generation, Identity Resolution/Verification

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$0.04 to $0.07 per match
10% to 25 % Volume-Based Discounts Above 10k Matches.

100k+ Matches = Custom Price with 30%+ Discounts
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.8 / 5
design 4.8 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • - Quality B2B Data - Their service was fast. - Solid customer service and communications. - Reasonable pricing.
  • - The team is highly responsive and technically proficient. - The dataset is exceptionally comprehensive and well-structured. - Flexible contract terms and conditions
  • The data we get from BigDBM is voluminous and rich, and it helps us target just the consumers who are interested in our offerings. We use it in our predictive models as well as for understanding the demographics and psychographics of our customers. BigDBM 's customer support is responsive and knowledgeable. They have the technical expertise and resourcefulness to answer any and all of our questions.
  • They are responsive and detail oriented when working on projects with their Team. We have many diff actions items to complete each week.
  • Responsive and technical team. Next level dataset. API enabled. Realtime enabled. Contractual and terms flexibility.

Cons

  • The onboarding took a bit of back and forth, but I think it was well worth it at the end.
  • No significant complaints. The team is very professional and proactive. Occasionally, there are minor challenges, but the team addresses them promptly and effectively.
  • As you would expect with ingesting massive amounts of data, we've had some occasional hiccups, but BigDBM promptly worked with us to address them.
  • They do get busy sometimes since they give a great quality of service,
  • No complaints, their team is extremely professional. There have been times where there have been limitations or challenges and they have attacked head on.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Solutions
Founded: 2005
United States
www.affinity.solutions/

Company Information

BIGDBM
Founded: 2016
United States
www.bigdbm.com

Alternatives

Alternatives

Clearbit

Clearbit

HubSpot
Salesgenie

Salesgenie

Data Axle

Categories

Categories

B2B Data Features

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Sales Intelligence Features

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Alation
Amazon S3
Bright Data
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Narrative
Pricing Navigator
SAP Customer Data Cloud
Snowflake
The Trade Desk

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Alation
Amazon S3
Bright Data
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Narrative
Pricing Navigator
SAP Customer Data Cloud
Snowflake
The Trade Desk
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Claim Affinity Solutions and update features and information
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