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About

Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.

About

LeadSift is a B2B intent data provider that helps organizations identify and prioritize the prospects and accounts they should be targeting. We collect data from millions of Unstructured Public Web Data to identify when prospects are showing an increased interest in competitors and relevant topics. Once we identify a signal, we go through a sophisticated mapping process to understand who these prospects are and where they work to determine if the signal is relevant. The end output is a contact enriched with company details and contact information that has been actively researching a relevant company or topic. With LeadSift data, organizations can optimize ad spend, marketing nurture campaigns, and sales outreach.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision

Audience

LeadSift supports business-to-business (B2B) companies in the technology, computer software, and marketing industries.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$1500/Month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • -It provides you with an experienced team of consultants to help you with your objective. -It is one of the best tools that provide prospects with intent data. -They provide you with regular emails showing actual opportunities which are worth engaging.

Cons

  • -The portal interface can be improved more for a better user experience. -it does its intended job, but, from a holistic point of view, there are some areas of the product that could be easier to understand.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Answers
United States
www.affinityanswers.com/data/

Company Information

LeadSift
Founded: 2012
Canada
leadsift.com

Alternatives

Alternatives

TrueTargeting

TrueTargeting

Infillion
LeadCandy

LeadCandy

Hachi Labs

Categories

Categories

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Sales Intelligence Features

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Integrations

Adobe Marketo Engage
BambooBox
Facebook
HubSpot CRM
HubSpot Customer Platform
Instagram
Metadata.io
Pipedrive
Reddit
Salesforce
Salesforce Marketing Cloud Account Engagement
The Trade Desk
TikTok
Triblio
Unified.to
X (Twitter)
Zymplify

Integrations

Adobe Marketo Engage
BambooBox
Facebook
HubSpot CRM
HubSpot Customer Platform
Instagram
Metadata.io
Pipedrive
Reddit
Salesforce
Salesforce Marketing Cloud Account Engagement
The Trade Desk
TikTok
Triblio
Unified.to
X (Twitter)
Zymplify
Claim Affinity Answers and update features and information
Claim Affinity Answers and update features and information
Claim LeadSift and update features and information
Claim LeadSift and update features and information