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About

Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.

About

While most market research tools rely on a single data source and methodology, Helixa Discovery was built to bring together disparate data sets to provide a richer view of any audience. Build detailed personas to help drive your strategy based on audience interests, demographics, and psychographics – all carefully weighted to be representative of the US Population. Your social listening tool and Helixa are the perfect team. Discover more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them. Interest meets consumption. The MRI-Simmons (GfK) consumption data you trust with the timeliness of Helixa Discovery let's you connect influencers, interests, media and product consumption through a lens representative of real-world behavior. Uncover advantageous opportunities within your influencer marketing. Find, validate and rank potential influencers by understanding the strength and quality of their followers to expand your

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision

Audience

Marketing teams interested in a core analytics engine solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Answers
United States
www.affinityanswers.com/data/

Company Information

Helixa
Founded: 2018
United States
www.helixa.ai/solutions

Alternatives

Alternatives

TrueTargeting

TrueTargeting

Infillion

Categories

Categories

Integrations

Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

Integrations

Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
Claim Affinity Answers and update features and information
Claim Affinity Answers and update features and information
Claim Helixa and update features and information
Claim Helixa and update features and information