ActiveCampaign vs. WorkMagic Comparison


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About ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today	About WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Ecommerce, Digital Businesses, and B2B Companies	Audience WorkMagic is built for omnichannel DTC and retail brands that need accurate, incrementality-driven measurement to optimize marketing spend and scale profitably
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $15 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.5 / 5 ease 4.8 / 5 features 4.7 / 5 design 4.5 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information ActiveCampaign Founded: 2003 United States www.activecampaign.com	Company Information WorkMagic Founded: 2023 United States www.workmagic.io
Alternatives Pipedrive	Alternatives LiftLab
Klaviyo	Measured
Act!	Lifesight
HubSpot CRM HubSpot	Haus
HubSpot Customer Platform HubSpot View All	Stella View All
Categories AI Email Writers AI Marketing CRM Drag and Drop Email Builders eCommerce Marketing eCommerce Personalization Email Marketing Email Personalization Email Template Design Landing Page Lead Scoring Live Chat Marketing Marketing Automation Personalization Popup Builders Sales Sales Engagement Sales Force Automation SMS Marketing Social Media Advertising Social Media Marketing	Categories Conversion Rate Optimization eCommerce Marketing eCommerce Tools Incrementality Testing Marketing Analytics Marketing Attribution Marketing Planning
eCommerce Marketing Features AB Testing Abandoned Cart Email Analytics / ROI Tracking Customer Data Profiles Dynamic Content Email Marketing Email Personalization Facebook Ads Google Ads Product Recommendations Push Notifications Retargeting Search Marketing Segmentation Signup Forms & Popups SMS Marketing Social Marketing Triggered Emails Website Visitor Tracking Show More Features CRM Features Calendar/Reminder System Call Logging Document Storage Email Marketing Internal Chat Integration Lead Scoring Marketing Automation Integration Mobile Access Quotes / Proposals Segmentation Social Media Integration Task Management Territory Management Email Marketing Features A/B Testing Artificial Intelligence Auto-Responders CAN SPAM Compliance Customer Surveys Drip Campaigns Dynamic Content Event Triggered Email Image Library Landing Pages/Web Forms Mailing List Management Mobile Optimized Emails Reporting/Analytics Subscriber Management Template Management WYSIWYG Email Editor Landing Page Features A/B Testing Analytics Drag & Drop Form Creation Real Time Editing Responsive SEO Management Templates Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization SMS Marketing Features 2-Way Messaging Artificial Intelligence Contact Management Mass Texting Message Personalization MMS Mobile Coupons Mobile Keywords Polls / Voting Reporting/Analytics Scheduled Messaging Shortcodes Text-to-Win eCommerce Personalization Features A/B Testing Abandoned Cart Email Dynamic Pricing Offers & Discounts Notifications Personalized Site Navigation Product Recommendations Reporting / Analytics Social Insights
Integrations Facebook Shopify X (Twitter) Aimtell Ayna ClickSend Drupal Everlesson Generative Studio X by OneReach.ai HSI Donesafe Insightly Klipfolio Olark Otopnivo Website Builder PageProof Paid Memberships Pro SPP.co Slack WHMCS airSlate WorkFlow Show More Integrations View All 674 Integrations	Integrations Facebook Shopify X (Twitter) Aimtell Ayna ClickSend Drupal Everlesson Generative Studio X by OneReach.ai HSI Donesafe Insightly Klipfolio Olark Otopnivo Website Builder PageProof Paid Memberships Pro SPP.co Slack WHMCS airSlate WorkFlow Show More Integrations View All 7 Integrations
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