AVANSER vs. CTM Comparison


AVANSER	CTM CallTrackingMetrics	+	+
Learn More Update Features	Visit Website	Add To Compare	Add To Compare



About Take greater control of your business with AVANSER’s real-time call tracking solution. Tracking every inbound call will enable you to make better-informed decisions, easily evaluate the effectiveness and ROI of your marketing campaigns plus deliver real-time business intelligence on internal systems and processes. AVANSER provides a full suite of End to End Tools for Call Handling, Integrations and Analytics.		About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Business that value in and out bound phone calls		Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported		Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported		API Offers API Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing Pay only for what you use! The more call volume you have the cheaper the prices available. Portal Access provided Free with numbers purchased. Advanced features available to be purchased. Free Version Not Supported Free Trial Not Supported		Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews		Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews
Pros & Cons from Real Users Pros Super easy to set up. I really like how we can record incoming sales calls so we can use them for training improvements. Cons There aren't any that I can think of. They're great.		Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information AVANSER Founded: 2003 Australia www.avanser.com.au		Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com
Alternatives Phonexa		Alternatives Phonexa
CallRail		CloudTalk
CallShaper		CallFinder
CallSource		JustCall JustCall.io
AvidTrak View All		Aircall View All
Categories Call Recording Supported Call Tracking Supported Lead Management Supported		Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported
Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Supported Event Triggered Recording Supported File Transfer Supported Instant Retrieval Supported On-Demand Recording Supported Recording Bookmarking Supported Scheduled Recording Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Show More Features Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Not Supported Lead Distribution Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Not Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Supported		Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported
Integrations Acquisio Supported AgencyAnalytics Supported Google Ads Supported Google Analytics Supported HubSpot CRM Supported HubSpot Customer Platform Supported Microsoft Advertising Supported Nekton.ai Supported Salesforce Supported Zapier Supported Constant Contact Lead Gen & CRM Not Supported Mailchimp Not Supported Marin Software Not Supported Slack Not Supported TapClicks Supported Wix Not Supported Wufoo Supported Zendesk Not Supported xPlan Supported Show More Integrations View All 23 Integrations		Integrations Acquisio Supported AgencyAnalytics Supported Google Ads Supported Google Analytics Supported HubSpot CRM Supported HubSpot Customer Platform Supported Microsoft Advertising Supported Nekton.ai Supported Salesforce Supported Zapier Supported Constant Contact Lead Gen & CRM Supported Mailchimp Supported Marin Software Supported Slack Supported TapClicks Not Supported Wix Supported Wufoo Not Supported Zendesk Supported xPlan Not Supported Show More Integrations View All 47 Integrations
Claim AVANSER and update features and information Claim AVANSER and update features and information