Altcraft

Altcraft

Altcraft Platform
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About

Altcraft Platform is an omnichannel CDP . Distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Collect customer profiles - Entire history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful email builder Communicate via digital channels - Messengers - SMS marketing - Rich mobile and web push - Banners, social & custom channels - Forms Check analytics in real time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary reports

About

Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with email automation, advanced personalization in email marketing, social media management, timely SMS marketing, high-converting landing pages, comprehensive automated reporting, website tracking, lead scoring, a centralized marketing calendar, and more. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Banks, Insurance companies, Education, Retail companies, Online services, Agencies, IT companies etc.

Audience

Marketers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$300/mo
On-Premise has:
Unlimited number of platform users.
Unlimited number of communications.
Unlimited number of subscribers.

Send a request to get the price list on the Cloud or On-Premise.
Free Version
Free Trial

Pricing

$1,000/month
The emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts you add to our system with no restrictions on how many emails you send each month or which features you wish to use.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 4.8 / 5
features 4.5 / 5
design 4.8 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • What I love about this software is the level of customizability that you have when building out marketing emails and how easy it is to test these emails by sending test emails or checking out the pre test flights.
  • I am used to coding my own emails so I like that there is an option to either drop in your own code or use a template. The templates are very simple but they work across a variety of different email clients. I also like that I can manage both my email campaigns and social media out of one location.
  • Ability to track and provide reports. Integrates with SalesForce. Tracks social and web clicks. Responsive team.
  • No coding hassle, simple drag and drop marketing solution. I can watch user analytics about clicks and campaign activity. Best for small and mid enterprises business. Scheduling if emails are a great addition.

Cons

  • The only thing about this software I would improve is that on the HTML side everything is created within nested tables, which I do not prefer and leads to small hiccup errors.
  • Emfluence does not have very detailed reporting features; they will work for most everyone, but for my company, it requires a lot of editing.
  • Takes some time to get acquainted with user interface and understand where functions are located.
  • I never encountered any problem with this platform.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Altcraft Platform
Founded: 2015
Russia
www.altcraft.com/en/

Company Information

emfluence
Founded: 2003
United States
emarketingplatform.com

Alternatives

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp

Categories

Categories

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Engagement Features

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Customer Loyalty Features

Corporate Memberships
CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Direct Mail Automation Features

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Push Notifications Features

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing Features

2-Way Messaging
Artificial Intelligence
Contact Management
Mass Texting
Message Personalization
MMS
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Engagement Features

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

AB Testing Features

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Email Tracking Features

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Landing Page Features

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Generation Features

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing Features

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Personalization Features

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Referral Features

Affiliate Marketing
Campaign Management
Contact Management
Employee Referral Management
Feedback Management
Lead Engagement
Loyalty Program
Referral Tracking
Rewards Management

Survey Features

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Transactional Email Features

A/B Testing
Contact Database
Dynamic Content
Email Monitoring
Mailing List Management
Reporting/Analytics
Spam Check
Template Management

eCommerce Marketing Features

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
Search Marketing
Segmentation
Signup Forms & Popups
SMS Marketing
Social Marketing
Triggered Emails
Website Visitor Tracking

Integrations

Facebook
ChannelMix
ChatGPT
Email on Acid
Google Analytics
Google Business Profile
Instagram
LinkedIn
Meta Audience Network
Microsoft Dynamics 365
Microsoft Power Apps
NiftyImages
Salesforce
TapClicks
WhatsApp
WordPress
X (Twitter)
Zapier

Integrations

Facebook
ChannelMix
ChatGPT
Email on Acid
Google Analytics
Google Business Profile
Instagram
LinkedIn
Meta Audience Network
Microsoft Dynamics 365
Microsoft Power Apps
NiftyImages
Salesforce
TapClicks
WhatsApp
WordPress
X (Twitter)
Zapier
Claim Altcraft and update features and information
Claim Altcraft and update features and information
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Claim emfluence Marketing Platform and update features and information