Altcraft vs. Routee Comparison


Altcraft Altcraft Platform	Routee AMD Telecom	+	+
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The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible. 1,729 Ratings Visit Website Extole Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and offer programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access, plus an in-platform AI assistant. 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Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. 5,194 Ratings Visit Website Adzooma Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. 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About Altcraft Platform is an omnichannel CDP . Distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Collect customer profiles - Entire history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful email builder Communicate via digital channels - Messengers - SMS marketing - Rich mobile and web push - Banners, social & custom channels - Forms Check analytics in real time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary reports	About Routee is an intelligent omnichannel communication platform (CPaaS) offering advanced Web and API automation for all industries worldwide. Powered by AMD Telecom’s robust infrastructure, Routee's services enable businesses to optimize their marketing & business processes. -SMS Marketing: tailor-made messages based on customers' individual preferences -Email Marketing: personalized newsletters & email campaigns based on an audience's behavioral data -Transactional Email: automated emails to customers on important data regarding their transactions -Marketing Automation: rich forms & customer data capture, automation of repetitive marketing tasks, and tracking of marketing campaigns -Two Factor Authentication: a second layer of security with fallback through SMS, Voice, Viber & Missed Call -Cloud IVR: multilingual capabilities, turning speech into text, & text to human-sounding speech -Push Notification: personalized web & mobile push notifications, based on segmentation and user
Platforms Supported Windows Not Supported Mac Not Supported Linux Supported Cloud Supported On-Premises Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Banks, Insurance companies, Education, Retail companies, Online services, Agencies, IT companies etc.	Audience Businesses around the world
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $300/mo On-Premise has: Unlimited number of platform users. Unlimited number of communications. Unlimited number of subscribers. Send a request to get the price list on the Cloud or On-Premise. Free Version Not Supported Free Trial Supported	Pricing $0.01 one-time fee Free subscription then price based on usage Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros Routee is the ideal way to reach the customer. It makes SMS marketing very seamless and efficient. It helps to enhance communication. Implementation of Routee in campaign is easy. Easy to use platform Extremely quick and helpful customer support Integrated with our CRM Cons I enjoyed using Routee, it great for marketing purposes. First top up may take up to 3 days to be processed
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Altcraft Platform Founded: 2015 Russia www.altcraft.com/en/	Company Information AMD Telecom Founded: 2001 Greece www.routee.net
Alternatives Ortto	Alternatives Regroup Mass Notification Regroup Mass Notification
User.com	Mozeo
Notificare	BirdSend XooGuu, LLC.
WebEngage	Azmarq Azmarq Technovation
Klaviyo View All	EmailLabs Vercom View All
Categories Account Based Marketing Supported Campaign Management Supported Customer Engagement Supported Customer Loyalty Supported Direct Mail Automation Supported Email Marketing Supported Email Template Design Supported Marketing Automation Supported Push Notifications Supported SMS Marketing Supported	Categories Authentication Supported Bulk SMS Supported Business Text Messaging Supported Communications Platform as a Service (CPaaS) Supported Email Marketing Supported Integrated Revenue and Customer Management (IRCM) Software for CSPs Supported IVR Supported Marketing Automation Supported Push Notifications Supported SMS Marketing Supported Transactional Email Supported Voice Broadcasting Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Push Notifications Features A/B Testing Not Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Not Supported Geo Targeting Not Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Supported Web Notifications Supported SMS Marketing Features 2-Way Messaging Not Supported Artificial Intelligence Not Supported Contact Management Not Supported Mass Texting Not Supported Message Personalization Supported MMS Not Supported Mobile Coupons Not Supported Mobile Keywords Not Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Not Supported Shortcodes Not Supported Text-to-Win Not Supported Show More Features Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Not Supported Lead Nurturing Not Supported Lead Scoring Not Supported Progress Tracking Not Supported Prospecting Tools Not Supported Target Account Identification Supported Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Supported Event Triggered Actions Supported Lead Management Not Supported Multi-Campaign Supported Customer Engagement Features Analytics Supported Churn Management Not Supported Communication Management Supported Community Management Not Supported Content Syndication Not Supported Feedback Collection Not Supported Gamification Supported Live Chat Not Supported Video Content Not Supported Customer Loyalty Features Corporate Memberships Not Supported CRM Not Supported Customer Activity Tracking Supported Discount Management Not Supported Gift Card System Not Supported Loyalty Card System Not Supported Member Portal Not Supported Membership Management Not Supported No-Card Loyalty System Supported Referral Tracking Not Supported Rewards Management Not Supported Direct Mail Automation Features A/B Testing Supported Analytics/Reporting Supported Campaign Management Supported Data Import/Export Supported Delivery Tracking Supported Design Management Supported Event Triggered Mailings Supported List Scrubbing Not Supported Mailing List Purchasing Not Supported Mailing Services Integration Not Supported Pre-made Templates Not Supported Printing Services Integration Not Supported Response Alerts Not Supported	Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Not Supported Template Management Supported WYSIWYG Email Editor Not Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Push Notifications Features A/B Testing Supported Analytics Supported Campaign Segmentation Supported Contextual Targeting Supported Device Targeting Supported Expiry Notifications Supported Geo Targeting Supported Mobile Notifications Supported Notification Scheduling Supported Visual Notifications Supported Web Notifications Supported SMS Marketing Features 2-Way Messaging Supported Artificial Intelligence Not Supported Contact Management Supported Mass Texting Supported Message Personalization Supported MMS Supported Mobile Coupons Supported Mobile Keywords Supported Polls / Voting Not Supported Reporting/Analytics Supported Scheduled Messaging Supported Shortcodes Supported Text-to-Win Supported Show More Features Authentication Features Biometric Not Supported Credential Management Supported Knowledge-Based Authentication Supported Mobile Authentication Supported Multifactor Authentication Supported Out-of-Band Authentication Supported Policy Management Supported Self Service Portal Supported Single Sign On Supported Social Sign On Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Transactional Email Features A/B Testing Supported Contact Database Supported Dynamic Content Not Supported Email Monitoring Supported Mailing List Management Supported Reporting/Analytics Supported Spam Check Supported Template Management Supported
Integrations Facebook Supported BugHerd Not Supported Discord Not Supported FogBugz Not Supported GitHub Not Supported GitLab Not Supported HubSpot CRM Not Supported Insightly Not Supported Junos Traffic Vision Not Supported Magento Not Supported Mattermost Not Supported Mention Not Supported Olark Not Supported PrestaShop Not Supported Pure Chat Not Supported Salesforce Marketing Cloud Account Engagement Not Supported Stackreaction Not Supported WordPress Not Supported Zendesk Not Supported Show More Integrations View All 2 Integrations	Integrations Facebook Supported BugHerd Supported Discord Supported FogBugz Supported GitHub Supported GitLab Supported HubSpot CRM Supported Insightly Supported Junos Traffic Vision Supported Magento Supported Mattermost Supported Mention Supported Olark Supported PrestaShop Supported Pure Chat Supported Salesforce Marketing Cloud Account Engagement Supported Stackreaction Supported WordPress Supported Zendesk Supported Show More Integrations View All 50 Integrations
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