Alternatives to Upwave
Compare Upwave alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Upwave in 2026. Compare features, ratings, user reviews, pricing, and more from Upwave competitors and alternatives in order to make an informed decision for your business.
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ProQuo AI
ProQuo AI
ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.Starting Price: $2000 per month -
2
Adctv
Adctv
Whether for a brand or an advertising agency, connected TV advertising has become crucial for any comprehensive, cross-channel ad campaign. Reach an all-new audience base to optimize your returns on digital ad spend with creative and engaging OTT and CTV ads. Send in your details to schedule a demo of our services. Our representatives will get in touch with you to guide you through what Adctv has to offer. The representative will understand your requirements and help you tailor a plan that suits your needs. Get complete support in setting up your Adctv account. Begin your journey to enhanced ROI and reach as you create, deliver, and measure the performance of dynamic ads across the CTV and OTT ecosystem. -
3
Audiense
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps. -
4
Kantar Marketplace
Kantar
Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. -
5
comScore
comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts. -
6
tvScientific
tvScientific
tvScientific is a performance-driven connected TV advertising platform that brings digital-style measurability, optimization, and business outcome tracking to TV advertising, enabling brands and performance marketers to run, measure, and optimize television campaigns with the precision once exclusive to search and social. Built on proprietary, deterministic identity technology and AI-powered optimization, the platform gives advertisers direct access to premium CTV inventory, audience targeting, unified campaign dashboards, real-time reporting, and granular attribution that ties TV ad exposure to tangible results like sales, installs, or conversions rather than just impressions. With a self-serve interface designed to feel familiar to digital marketers, tvScientific lets users control targeting, inventory, pacing, and performance metrics across the media mix, optimize campaigns toward specific KPIs, and track lift and impact with transparency across devices and channels. -
7
TrueX
Infillion
TrueX is the original CTV engagement platform that also works across all screens. TrueX allows consumers to choose their ad experience via the first value exchange product, guaranteed to drive results. The result is a better experience for the viewer, reduced ad load for publishers, and 5x the brand impact for advertisers over standard video spots. Target audiences that choose to interact with a TrueX engagement unit, and ensure your ads are seen. Choose from pre-built Blueprints or tap our Creative Studio and let your imagination run wild. Trade interactions with your brand for the most desired commodity today, human attention. Track your brand’s lift with in-unit questionnaires to measure the effectiveness of your campaigns. Offering consumers a choice with their ad viewing experience tells them that you, the brand, respect their attention and recognize the value of their time. -
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BERA
BERA
BERA Brand Accelerator is a Predictive Brand Management platform powered by the world's largest syndicated brand equity data stream, providing an accurate, 360' view of brand health across categories and agnostically against the entire brand landscape. Our AI technology automates the real-time collection, analysis, and measurement of 109 consumer-based metrics, across 4,543 brands in 200 sectors globally to deliver you on-demand insights and strategic recommendations to optimize your brand strategy and grow financial outcomes. With BERA, marketers know precisely who to target, how to position, and what best next steps are necessary to strengthen their brand over time. If that's not enough, we take it a step further to show the causal impact of brand investments on the financial business results. -
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Tiger Pistol
Tiger Pistol
Tiger Pistol brings brands and channel partners together to connect the last mile between national campaigns and points of sale. Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol's first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. -
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Amobee
Amobee
Amobee is a unified advertising platform that integrates TV, connected TV, digital, and social media advertising, enabling advertisers to engage audiences across all media channels. Amobee offers unified workflows for planning, buying, and measurement, driving incremental performance. With tools like TV amplifiers, advertisers can extend linear TV audience targeting to CTV, digital, and social platforms, achieving precise control over campaigns. Amobee's 4Screen reports provide holistic insights into consumer actions across the full marketing funnel, allowing for data-driven decision-making. Additionally, it offers solutions for broadcasters to optimize yield across their media portfolios, maximizing revenue from TV in all its forms with cross-platform tools for planning, sales, and measurement. -
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Tracksuit
Tracksuit
A dashboard that you'll love to look at. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. Insights at a fraction of the cost of traditional brand research. Get access to enterprise-level brand tracking, without the price tag. We survey thousands of people in your category throughout the year and update your dashboard with results in real-time. Toggle between different views of your data for a holistic overview of brand health and extract easy-to-understand insights to present to your team. We survey thousands of people each week from panels of millions around the world. You'll have full visibility of your brand health in 30 days, with insights updated daily. -
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BRIDGE CONNECT
BRIDGE
BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale. -
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Suzy
Suzy
Put the voice of the consumer at your fingertips. In the time it takes to read this, you could have trusted insights from screened and verified consumers. Suzy is a real-time market research platform. Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes. Suzy is powered by its own network of screened and verified consumers. We don’t use 3rd parties to buy responses like everyone else. Which means you get answers in minutes without sacrificing quality. Whether you want a DIY solution or need more dedicated support, Suzy is simple and easy to use — and our experienced customer success team always has your back with the support you need to succeed. -
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Latana
Latana
Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions. We help brands make better marketing decisions by delivering world-class, scalable insights. Use Latana to: Understand How Consumers Think and Feel About Your Brand Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own. Get Insights on Your Target Audiences Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business. Gain Access to Cutting-Edge Research Expertise Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.Starting Price: $0 -
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Brand Amplifier
Reshift Media
The Facebook and Google advertising platform built specifically for multi-location organizations. We know the challenges franchise, retail, restaurant, and other multi-location companies face in creating, implementing, and measuring digital campaigns. The Brand Amplifier is designed to address the needs of both head office and local markets to deliver superior results for the company overall. Create national campaigns which are automatically customized and optimized for each of your local branches. Enable local team campaign participation to unlock hidden ad dollars and increase the overall advertising budget for your brand. Locally-optimized search and social advertising drive more leads which convert into more customers. Empower your local teams to run localized social media and search advertising while maintaining brand consistency and quality. Measure national and local results by the campaign including leads, cost-per-click, cost-per-lead, and ROI.Starting Price: $199 per month -
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Objective Platform
Objective Partners
Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting. -
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On Device Research
On Device Research
We help some of the world’s leading brands, ad agencies, and media owners to understand the effectiveness of their online and offline advertising. Using advanced proprietary technology and access to the UK’s largest mobile panel, we can reach engaged consumers and gather quality responses to client campaigns. We are passionate about the truth in advertising. For us, it’s about gathering insights that make a real difference. Our consultative approach means your campaign analysis is more than just data. It’s about the real vision that helps leverage client and brand success. We exist to ensure your ad budgets are delivering the best possible outputs, all of the time. The media and advertising landscape is more fragmented than ever before. Which makes campaign research even more important. Whether your campaign uses more modern platforms such as digital or social or other traditional methods such as audio and outdoor, we have a wide array of research solutions that can help. -
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StatSocial Silhouette
StatSocial
Silhouette™ is the industry’s first audience intelligence platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette™ uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience. Silhouette™ solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes. For the first time ever, brands are now able to turn their market research, marketing personas and surveys into highly scalable and addressable audiences. At the core of Silhouette™ is a social identity graph of more than 1.2 billion profiles sourced from 60 different platforms and more than a million websites, 300 million individual email accounts, and more than one billion IP addresses and mobile devices. -
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RhythmOne
RhythmOne
RhythmOne is a market leader in multiscreen digital advertising solutions. Led by advanced TV and powered by one of the most efficient and effective programmatic platforms, we provide innovative solutions for brands to connect with consumers — helping to drive outcomes for advertisers and publishers across all screens. RhythmOne once again tops Pixalate's Global Seller Trust Index. Discover how we deliver brand-safe environments for our clients and partners. As Connected TV continues its evolution to Advanced TV, YuMe by RhythmOne provides scale, precision targeting, custom creative, and unique measurement solutions that let brands extend their linear TV and multiscreen digital video campaigns to connected audiences. RhythmInfluence by RhythmOne connects marketers with passionate influencers that authentically weave branded stories into content and social platforms that consumers trust — delivering powerful results. -
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Rakuten Advertising
Rakuten Advertising
Connect with your audience in a captive environment from the smallest to the biggest screen in the house. Access industry-leading experts with a proven track record of delivering for brands. Manage campaigns using proprietary technology that delivers results across the entire marketing funnel. Deliver ads to audiences with high-impact placements in a safe environment across the Rakuten ecosystem. A custom-built portfolio of industry-leading publishers connected to Rakuten’s audience engine is proven to be in high demand from global advertisers. We deliver measurable impact and consistent results for brands that keep them coming back. A collection of premium inventory to be sold by Rakuten’s CTV local market experts. Seamless onboarding with no hidden tech or intermediary fees. -
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YouScan
YouScan
YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.Starting Price: $299.00/month -
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Swayable
Swayable
Swayable is a global research platform that measures how effectively media content changes opinions. Our clients are dramatically increasing the impact of the stories they tell on the world's most important issues. Clients include major brands, agencies, foundations and political campaigns around the world. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. Campaigns that matter use Swayable to learn what really works. They get deep insights in under 24 hours with no media spend required. It's real science, finally applied to public opinion and consumer insights. Results available in under 24 hours from thousands of respondents, with real-time analysis via online dashboard. Get proof of impact, not just feedback. Swayable impact tests are standard-setting randomized controlled trial (RCT) survey experiments. Unlock 2X-10X increases in campaign ROI by applying insights across all stages of messaging, creative development and media planning. -
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Perion
Perion
Perion is an advertising technology platform that offers omnichannel solutions to help brands connect with consumers at every stage of their journey. Using advanced AI, data-driven insights, and creative intelligence, Perion enables brands to deliver precise and contextually relevant ads across search, video, social, and digital out-of-home platforms. Their solutions prioritize user engagement, privacy, and brand safety while optimizing ad campaigns for maximum revenue and performance. Perion also offers tools for publishers to unlock revenue potential and enhance monetization strategies. -
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Amazon Brand Lift
Amazon
Your brand can use Amazon Brand Lift to measure the recognition, attitudes, preferences, favorability, intention, and recall of customer ads. The participation of the Amazon Shopper Panel community helps provide insights into the impact of your campaigns in the context of your brand measurement goals. Amazon's Brand Lift studios are designed for advertisers to quantify the impact of their campaigns on the top and middle parts of the marketing funnel clearly, easily, quickly, and safely. Amazon's Brand Lift lets you see the overall increase in brand statistics for your ads, as well as analyze the aggregate survey results by audience segment, including age range, family income, gender identity, frequency of ads, type of ad, and device. Choose which campaign to measure, create survey questions using guidance templates, and review your study results on demand. You can also receive results directly through the Amazon Ads API. -
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VeedX
VeedX
Engage and convert your audience on multiple platforms with our wide range of video ad formats. Boost your revenue by monetizing your content with superior-quality video commercials. Elevate your dating campaigns by delivering precisely-targeted video ads. Increase company brand awareness and attract potential customers with appealing video content. Take advantage of VeedX's deep expertise in the gambling and betting verticals. -
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Attest
Attest
Craft surveys, select your exact audience, and analyze complex results – all in one place. Set up your survey in minutes, previewing as-you-go. Use templates or start from scratch. Add videos, images, and audio. Ask free text questions or create different routes for respondents. Built-in platform help guides anyone to create actionable questions and answers. Tap into an audience of 100 million people across 49 markets. Define target audiences with baked-in demographic filters and select bespoke quotas. With in-platform translations, running international research has never been smoother. Our interactive results are a bit like magic – answers rise to the surface as you interact with the data and demographics. Easily share results across teams, so helping everyone get closer to consumers. Run a free brand awareness survey to see how your brand ranks among your competition.Starting Price: $20,000 per year -
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Illuma
Illuma
Illuma is a contextual technology company that leverages contextual-AI to enhance digital advertising campaigns and content monetization. Its real-time scaling technology enables brands and agencies to improve campaign performance without relying on third-party cookies, offering privacy-friendly alternatives. For broadcasters, publishers, and online platforms, Illuma organizes, classifies, and categorizes inventory for commercial activation, enhancing contextual accuracy and user experience while unlocking new revenue streams through live campaign optimization. It also extends first-party audiences and optimizes toward client KPIs, targeting quality content with precision. Illuma's advanced contextual segments have been recognized for delivering strong results, with clients noting significant improvements in campaign performance and conversions. -
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MNTN
MNTN
Unlock television’s performance potential by combining the impact and prestige of TV advertising with a suite of optimization, attribution, and targeting that delivers results at a massive scale. We’ve transformed connected TV from a brand marketing channel to one that functions like paid search and social, allowing you to launch self-managed campaigns that focus on conversions and revenue. MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns. Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. -
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Sprinklr Insights
Sprinklr
Sprinklr Insights is an AI-native enterprise-grade consumer and customer intelligence platform that unifies data from more than 30 digital and social channels, plus hundreds of thousands of media sources and websites, into a single, real-time system so organizations can transform unstructured conversations and feedback into actionable intelligence rather than noise. It captures the voice of the customer, brand mentions, competitor benchmarking, crisis-level signal detection, product feedback, audience preferences, and market trends in one place, providing contextualized sentiment analysis, theme discovery, anomaly detection, and predictive insights that support strategic decision-making across teams. Built-in AI capabilities analyze billions of historical and live interactions to uncover emerging patterns and shifts in sentiment, surface actionable insights, and generate automated summaries or recommendations. -
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Veeva Crossfix DIFA
Veeva
Measure and optimize digital marketing with an always-on view of DTC advertising. Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior. Understand if your campaign is reaching the right audience and driving desired health behaviors. Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates. Connect digital campaign spending to business impact and ROI. A modern approach to data and analytics uses technology to protect the privacy of health information. Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Understand how personal and non-personal promotion work together to improve patient outcomes. Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. -
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Simulmedia
Simulmedia
Make your ad spend more efficient by combining the flexibility and precise targeting of digital with the scale and prestige of TV. Every ad needs to drive measurable results for your business. Test, learn and optimize with us to accelerate your business goals. Create custom audiences from website visitors, or third party data sets. As conversions happen on your website Simulmedia gets better at delivering ads to people more likely to take action. Simulmedia goes beyond the standard network and daypart rotators and zero in on the spots that will drive the best conversions. Been on TV before? Simulmedia can analyze past TV campaigns and improve results immediately. Simulmedia ties exposure to action, reporting on the business metrics you care about in Simulmedia's performance dashboard. Simulmedia will test variables like creative and spot length, and then optimize fast to ensure CPVs and CPIs continually improve. -
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Teads
Teads
Teads combines the strength of the quality media, data, and creative to deliver sustainable business outcomes. Our close and exclusive content partnerships along with the introduction of Teads CTV has made us an omnichannel platform and a video powerhouse that can now reach consumers at any time and anywhere across all devices. Teads offers the most advanced cookieless targeting in the industry allowing you to have 60% more reach as compared to cookie-based campaigns. Our omnichannel solutions allows businesses to more effectively reach and remarket to audiences across multiple screens. Understand the context and sentiment around the content being consumed. We provide purchase data from top retailers allowing for targeting and online and offline measurement solutions. -
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Sprinklr Marketing
Sprinklr
Sprinklr Marketing & Advertising is an AI-native, enterprise campaign management platform that centralizes the full lifecycle of marketing and advertising workflows across 30+ digital, social, and paid channels into one unified system, helping global teams plan, produce, publish, manage, and analyse campaigns with consistency, governance, and real-time insights. It unifies campaign planning, content creation, approval workflows, and cross-channel publishing so teams can coordinate global creative production and execution from a single hub while enforcing brand compliance and governance with role-based access and audit trails. Built-in AI accelerates ideation with generative brief and content suggestions, provides performance optimisation recommendations, and delivers cross-channel reporting and analytics that reveal drivers of audience engagement and campaign ROI. -
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StackAdapt
StackAdapt
How Agencies Thrive. Discover the self-serve programmatic advertising platform used by North America's most exceptional digital marketers. StackAdapt is not just a Demand-Side Platform (DSP). It is an industry-leading technology and team of individuals that understand the nature of advertising and the agencies that consistently strive to exceed client expectations. Which is why only StackAdapt offers: No Monthly Minimums to align with the seasonality of brands, campaigns, and the market. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. The expertise of the StackAdapt Creative Studio to ensure that you achieve peak performance from the programmatic portion of your media mix with outstanding creatives. Scale. Inventory sources spanning all channels and devices—not to mention StackAdapt has the largest scale for native advertising in the industry. -
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GumGum
GumGum
GumGum is a global technology and media company specializing in contextual intelligence. For over a decade, we have applied our proven machine learning expertise to extract value from digital content for the advertising and sports industries. For advertisers, GumGum offers a full suite of pioneering future-proof solutions. The company’s contextual advertising engine, Verity™, comprehends the meaning of text, images and video online, allowing marketers to safely and precisely place ads where people are most engaged. Combining that contextual targeting and brand safety intelligence with proprietary high-impact ad formats, GumGum’s advertising solutions deliver industry-leading efficiency, accuracy and performance. With in-game ads, brands can harness the power of a diverse and engaged global audience to capture consumer attention. -
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Beatgrid
Beatgrid
Stop using claimed ad exposure data that relies on inaccurate big data, data fusions, and modeling to match individual people with media exposure. Without a single-source solution, you will experience a painful lack of precision in measuring cross-media R&F and brand lift metrics. Consumers move seamlessly between linear TV, CTV and online video, chasing the best content. In today’s media world, we can no longer rely on claimed ad exposure to measure cross-channel brand effectiveness. 3rd party fusion data will fail to offer you accuracy in today’s fragmented media landscape and is not privacy future-proof as legislative bodies to build more privacy regulations. Beatgrid’s audience measurement analysis enables you to create accurate ad strategies that resonate with your target audience. -
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Wiser
Wiser Solutions
We believe that data needs to be actionable to be effective, so we’re building solutions that you can trust to increase your revenues and simplify your life. You don’t have the visibility required to accurately assess conditions, competitors, and the retail landscape, either in-store or online. Manual workflows and spreadsheets take a toll on resources, and you need automated solutions that enable you to act confidently. The threat of new competitors places greater pressure on your business to optimize your prices, your customers’ experiences, and much more. Do the marketing campaigns that you create get from the boardroom to the shelf? Whether you’re trying to beat the competition or launch a new product, is your brand positioned for the best chance of success? The support you need to craft effective pricing strategies. -
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Google Display & Video 360
Google
Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization. Manage creative, analytics, TV, and digital teams with a single product that brings everyone together to share insights, work more efficiently, and get closer to the data. Access all of your audience insights in a single tool, so you reach the right people with your message. Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster. See precisely how your money is being spent and know exactly where your ads are running. You’re in control with Display & Video 360. Display & Video 360 has the end-to-end campaign management features you need — like creative workspaces and automated bidding — to deliver faster insights, improved collaboration, and better results. -
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Wurl
Wurl
Wurl Perform enables streamers to run promotional advertising campaigns to attract new viewers and retain existing customers. The world’s first and only machine-learning-powered performance marketing solution for CTV. Wurl Perform uses machine learning based on hundreds of millions of TV viewers to precisely identify those with a high-ranked interest in promoted content. Not only is Wurl Perform highly effective, but every campaign impression and conversion is measured, allowing streamers to accurately track ROAS (return on ad spending). For decades, traditional TV networks have delivered 15 and 30-second promotional campaigns to increase viewership. But these campaigns can’t be targeted or measured accurately for each viewer. Wurl Perform changes everything because now streamers can leverage machine learning to individually target promotional campaigns and precisely measure results. The innovative approach of Wurl Perform manages the explosive growth in streaming TV. -
40
Brandmaven
Brandmaven, Inc.
Brandmaven™ is the first Brand Performance Management platform. It gives CMOs, VPs of Brand Strategy, and Global Brand Directors the power to track competitors, monitor brand health across seven KPIs, and generate AI-driven strategies that move the brand forward — all in one sleek, automated platform. For decades, marketers have had a system of record for everything — CRM for sales, marketing automation for demand gen, ERP for finance. But for the brand — the most valuable and hardest-to-measure asset — there’s been nothing. Until now. Brandmaven is that missing system of record. It’s built to help brand teams finally quantify their impact, understand how their brand is performing in real time, and make smarter, faster brand decisions with less risk.Starting Price: $69/month -
41
Meetrics
Meetrics
When it comes to the viewability of branding campaigns, the benchmark reports from Meetrics are used as the reference point in the online sector. Meetrics publishes an overview with the most important key figures and developments quarterly. Meetrics is the leading European provider of ad verification. We calculate the current success rate of your digital branding campaign, and help you to increase it. Use Viewability Check to see how visible your branding campaign is. Use Audience Verification to determine if the targeted audience is relevant for your advert. Use Ad Fraud Prevention to identify and prevent suspicious, fraudulent behaviour. Use Brand Safety to check if the environments in which your ad appears in conform to your brand. Meetrics measures the visibility of display and video ads and calculates the viewability for each individual impression. All KPIs from the campaign can be viewed in the Meetrics Dashboard and as Excel reports at any time. -
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Brandify
Brandify
Brandify is a people-based programmatic advertising platform built around verified consumer identities, not IP addresses or device clusters. Instead of starting with a tactic like geofencing or CTV and guessing who might see the ads, Brandify defines the exact target audience upfront using a proprietary identity-based database of real individuals and households. Campaigns are delivered across Connected TV (CTV), display, video, mobile, and social channels with visitor-level attribution and optional contact reveal capabilities. Advertisers can target competitor visitors, affluent neighborhoods, homeowner segments, and custom audience profiles with measurable performance and transparent reporting. Brandify is designed for businesses that want precision targeting, reduced ad waste, and real attribution instead of broad geographic or IP-based targeting. -
43
Adelphic
Viant
Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting. -
44
Trajaan
Trajaan
Trajaan is the first search intelligence software designed for consumer insights and media teams at global brands. Everything consumers are looking to learn or buy from search engines represents a ton of insights about fears, desires, and purchase blockers. Never miss any weak signal from your market. Spot all growing brands, products, or services from thousands of segmented search queries, and make sure to detect your future best sellers. Learn what brands & products generate more interest in every country, region, or city. Then adapt your product offering & merchandising. Get smart recommendations every minute with Trajaan to learn how to rank among organic, paid, featured snippets and AI-generated answers. Trajaan will fetch search metrics from multiple data sources, at various frequencies, at different geographic scales. In the end, you get access to a unified database in which we can derive metrics more advanced than just ‘search volume’ such as local affinity. -
45
Prescient AI
Prescient AI
Uncover under-performing campaigns so you can quickly shift ad spend based on your simulation results and maintain your overall budget. We use a probabilistic and windowless measurement that leverages time-series data from your ecommerce platform and marketing channels to get to the heart of what moved the needle. Using your brand’s historical data, forecast the revenue and ROAS of your campaigns at any adjusted spend amount before you change anything. Connect all of your channels in just 10 minutes with our easy, one-time onboarding. You’ll get actionable insights 48 hours later. Marketers can quantify and benchmark the impact of cross-channel awareness on organic search, direct traffic, and other campaigns via. -
46
JamLoop
JamLoop
JamLoop is an OTT/Video Ad Platform company that helps media buyers reach cord-cutting audiences who are watching TV via streaming apps on any digital device. TV viewing habits are changing. Consumers are streaming episodic and live content using Smart TVs, Roku, Amazon Fire, Apple TV, smartphones, tablets, and laptops. This makes it a little more difficult to reach your target audience by traditional means. JamLoop instantly delivers your ads to your audience on their internet-connected devices. We help you reach them with scale, efficiency, and full transparency. We operate our own proprietary bidder platform and buy directly from Publishers. This gives you unmatched control and transparency. Our OTT platform is designed to give you access to your audience even when they are watching something on an internet-connected device. -
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PubMatic
PubMatic
By putting the publisher first, we help our clients realize the full potential of their digital assets providing marketers with transparent access to high-quality inventory. With a long-term focus on building solutions that solve the most pressing industry problems, we have remained at the forefront of sell-side innovation for years. We provide valuable audience insights and sophisticated, machine-learning algorithms to enable top-tier monetization across devices, channels and ad formats. PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands, at scale. Giving you the power to make smart, strategic decisions is essential. Our product vision is to provide clients with a full advertising technology stack. More than that, we created a system that is adaptive, where each component is extendable and customizable. -
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OpenX
OpenX
People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web. -
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Nexxen
Nexxen
We unify technology, data, creative and service to help drive incremental performance and efficiency in the converged world of CTV, linear and digital. Our platform eases the financial and operational strains caused by unnecessary intermediaries, helps solve for fragmentation and our superior consultative service is always on-hand to help you navigate the ever-changing world of privacy and technology. The Nexxen tech stack is made up of solutions for every stage in the supply chain journey–from planning and activation to optimization and measurement–and each has the flexibility to be used individually based on your needs. -
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Magnite
Magnite
Magnite is the world’s largest independent sell-side ad platform. We’ll help you win across every channel, every format and on your terms. Since we’re not in competition with you, we work for you. That means full access to everything we have—our tech and teams to keep you ahead of the curve, our deep experience to guide you, and our independence to provide open-minded advice. You won’t find any walls (or hidden fees) around our garden, so everything you spend goes further. You get access to our global scale, advanced brand and fraud protection, and top-notch tech to help you find more of the audiences you want, wherever they are. We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform that combines Rubicon Project’s programmatic expertise with Telaria’s leadership in CTV. Publishers use our technology to monetize their content across all screens and formats—including desktop, mobile, audio and CTV.
