OpenX

Data driven marketing solutions build on a Customer Data Platform to enable marketers optimize their consumer’s buying cycle. Activate & mobilise your first-party data to bring better understanding & transparency in your marketing & advertising value chain. Create clear user personas based on demographics, behaviour, transaction & browsing history, & enrich these cohorts with added data layers. Manage digital inventories across your or your partners’ properties to generate additional revenue or create targeted campaigns. Combine valuable data from multiple sources – offline or online, first party, second party or third party data. Use this unified data view to create winning digital strategies. Deploy existing or custom Machine Learning models to create custom segments and audience cohorts, predictive modeling & heuristics.

AdSupply creates patented, world-class ad tech that delivers viewable, high impact ad formats for brands, agencies and publishers looking to maximize ROI. AdSupply’s simple philosophy: give advertisers and publishers the freedom to monetize. How do we accomplish this? By building the most powerful ad delivery tools in the digital marketplace, serving human-triggered ads that expose new and boost existing revenue streams, and balancing that all with a user experience that produces verified, industry-leading viewability and engagement metrics. AdSupply serves its global client base through unmissable digital ad formats including; Before You Go™, a non-intrusive, full page ad experience; Floating Banner™, an intelligent banner that remains viewable while users browse; and the Scroller™, a premium ad experience that activates on user scroll and stays in view. AdSupply uses patented ad serving technology with direct integrations on over 1500+ publishers sites.