OpenX vs. Xandr Comparison


OpenX	Xandr Microsoft	+	+
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About People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.	About Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and publishers	Audience Ad buyers and sellers seeking a tool to manage inventory and sales
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information OpenX Founded: 2008 United States www.openx.com	Company Information Microsoft Founded: 1975 United States www.xandr.com
Alternatives Kevel	Alternatives Kevel
Adsor	Microsoft Invest Microsoft
AdSupply	Equativ
PubMatic	Simpli.fi
Nexxen View All	The Trade Desk View All
Categories Ad Server Supported App Monetization Supported CTV & OTT Advertising Supported Display Advertising Supported Supply-Side Platforms (SSP) Supported	Categories Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported Programmatic Advertising Supported Supply-Side Platforms (SSP) Supported Video Advertising Supported
Show More Features App Monetization Features Banner Ads Supported Data Monetization Supported Dynamic Product Ads Supported Native Ads Supported Playable Ads Supported Rich Media Ads Supported Sponsorships Not Supported Subscriptions Not Supported Video Ads Supported
Integrations Adloox Supported Amazon Transparent Ad Marketplace (TAM) Supported DV Publisher Suite Supported FreeWheel Beeswax Supported PubGalaxy Supported PubPower Supported 152 Media Not Supported Adwallet Not Supported Bucksense Supported Delivr Not Supported Hu-manity.co Privacy Experience Supported Octane11 Not Supported Pontiac Intelligence Supported Prebid Not Supported Proximic by Comscore Not Supported Snigel Supported Supermetrics Not Supported Tapad Supported Vuukle Supported Yieldlab Not Supported Show More Integrations View All 23 Integrations	Integrations Adloox Supported Amazon Transparent Ad Marketplace (TAM) Supported DV Publisher Suite Supported FreeWheel Beeswax Supported PubGalaxy Supported PubPower Supported 152 Media Supported Adwallet Supported Bucksense Not Supported Delivr Supported Hu-manity.co Privacy Experience Not Supported Octane11 Supported Pontiac Intelligence Not Supported Prebid Supported Proximic by Comscore Supported Snigel Not Supported Supermetrics Supported Tapad Not Supported Vuukle Not Supported Yieldlab Supported Show More Integrations View All 33 Integrations
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