Xandr

Equativ is a leading independent advertising technology company that provides a comprehensive suite of solutions for advertisers and publishers. Founded in 2001 and headquartered in Paris, France, with a significant presence in New York, Equativ offers an integrated platform that includes an ad server, supply-side platform (SSP), and demand-side platform (DSP). This unified approach enables clients to effectively manage and optimize their digital advertising strategies across various channels and formats. In June 2024, Equativ merged with Sharethrough, creating one of the largest global independent ad platforms and marketplaces, further enhancing its capabilities and market reach. With a strong commitment to transparency, privacy, and sustainability, Equativ continues to drive innovation in the digital advertising ecosystem, empowering clients to achieve maximum impact while respecting consumer rights.

Microsoft Invest is a demand-side platform built for the future of video advertising. With an integrated platform advantage and a focus on data-driven performance, Invest enables you to engage audiences on all screens and drive business results. An intuitive and graphics-based approach to deal discovery and activation, offering access to curated premium deal catalogs and more visibility into deal inventory than you’ve ever had before. Discover exclusive curated catalogs created by premium data owners and available off-the-shelf to reach audiences at scale. Reach more than a billion users with Microsoft’s valuable audiences, including millions you may not be reaching anywhere else. Gain confidence in campaign planning, focusing on the data that matters to you before you go live. Plan cross-channel, boost digital investments, find the right audience and discover premium inventory, eliminate planning and buying silos.