Simpli.fi vs. Xandr Comparison


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About Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.	About Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and agencies searching for a platform to plan, create and optimize their native advertising campaigns	Audience Ad buyers and sellers seeking a tool to manage inventory and sales
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Simpli.fi Founded: 2010 United States simpli.fi/platform/	Company Information Microsoft Founded: 1975 United States www.xandr.com
Alternatives AdLib DSP AdLib Media Group	Alternatives Kevel
eSilentPARTNER The Medi Group	Microsoft Invest Microsoft
GroundTruth	Equativ
Choozle	Simpli.fi
SmartyAds View All	The Trade Desk View All
Categories Data Management Platforms (DMP) Supported Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported OTT Supported Predictive Analytics Supported Programmatic Advertising Supported Retargeting Supported Supply-Side Platforms (SSP) Supported	Categories Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported Programmatic Advertising Supported Supply-Side Platforms (SSP) Supported Video Advertising Supported
Show More Features OTT Features API Access Supported Content Organization Not Supported Live Events Not Supported Monetization Tools Supported Multi-Service Integration Supported Scheduling Not Supported SDK Not Supported Video Hosting/Storage Not Supported Video Quality Optimization Not Supported
Integrations DV Publisher Suite Supported Humming Supported 152 Media Not Supported ADvendio Not Supported AUDIENCEX Supported Adwallet Not Supported Amazon Transparent Ad Marketplace (TAM) Not Supported Bidtellect Not Supported Delivr Not Supported Eyeota Not Supported Factori Not Supported Google Display & Video 360 Not Supported KNOREX XPO Not Supported ONEcount Not Supported Octane11 Not Supported Prebid Not Supported Proximic by Comscore Not Supported PubPower Not Supported Supermetrics Not Supported ad:personam Not Supported Show More Integrations View All 11 Integrations	Integrations DV Publisher Suite Supported Humming Supported 152 Media Supported ADvendio Supported AUDIENCEX Not Supported Adwallet Supported Amazon Transparent Ad Marketplace (TAM) Supported Bidtellect Supported Delivr Supported Eyeota Supported Factori Supported Google Display & Video 360 Supported KNOREX XPO Supported ONEcount Supported Octane11 Supported Prebid Supported Proximic by Comscore Supported PubPower Supported Supermetrics Supported ad:personam Supported Show More Integrations View All 33 Integrations
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