Audience
Brands, ad agencies and media owners requiring a solution to understand the effectiveness of their online and offline advertising
About On Device Research
We help some of the world’s leading brands, ad agencies, and media owners to understand the effectiveness of their online and offline advertising. Using advanced proprietary technology and access to the UK’s largest mobile panel, we can reach engaged consumers and gather quality responses to client campaigns. We are passionate about the truth in advertising. For us, it’s about gathering insights that make a real difference. Our consultative approach means your campaign analysis is more than just data. It’s about the real vision that helps leverage client and brand success. We exist to ensure your ad budgets are delivering the best possible outputs, all of the time. The media and advertising landscape is more fragmented than ever before. Which makes campaign research even more important. Whether your campaign uses more modern platforms such as digital or social or other traditional methods such as audio and outdoor, we have a wide array of research solutions that can help.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Company Information
On Device Research
Founded: 2010
United Kingdom
ondeviceresearch.com
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