Audience
B2C start-ups and SMBs
About Latana
Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.
We help brands make better marketing decisions by delivering world-class, scalable insights.
Use Latana to:
Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.
Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.
Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Pricing
Starting Price:
$0
Pricing Details:
Different brands have different needs. That's why we tailor our packages to suit each brand individually. Once we have your full brand tracking requirements established, we will send a custom quote to your email.
Integrations
No integrations listed.
Company Information
Latana
Founded: 2014
Germany
latana.com
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
In Person
Support
Phone Support
Online
Latana Frequently Asked Questions
Latana Product Features
Market Research
Benchmarking
Supported
Data Management
Supported
Email / Online
Supported
Panel Management
Supported
Sample Management
Supported
Statistical Analysis
Supported
Survey Management
Supported
Compensation Management
Not Supported
Face-to-Face
Not Supported
Paper-Based
Not Supported
Phone-Based
Not Supported
