CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.
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Aircall is an AI-powered customer communications and intelligence platform that unifies phone, messaging, and call center operations. Designed for sales and support teams, it enhances every interaction with features like AI Voice Agents, real-time conversation coaching, and integrated WhatsApp messaging. With powerful analytics, call recording, and shared inboxes, teams gain clarity and can resolve customer issues faster. The platform is easy to set up, offering quick number claiming, seamless integrations, and customizable workflows.
Trusted by over 23,000 companies worldwide, Aircall helps businesses improve connection rates, boost CSAT scores, and streamline onboarding.
By combining automation with human-first AI, Aircall reduces busywork so teams can focus on building better customer relationships.
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Crystal Quality
Crystal Quality is a unified, web-based multimedia recording solution for both TDM, analog & VoIP environments, supports a wide range of telephony interfaces including: Analog trunk / extension, digital trunk (ISDN BRI / PRI, E1/T1), digital extensions, VoIP trunk / extensions, as well as discrete radios and trunked radios. Crystal Quality (Avdor CIS), provides management of all types of recordings (call centers, contact centers, telephony, mobile phones, screen capture, SMS, Skype for Business and more) using a simple, easy to operate and modern-looking user interface. CIS offers several convenient pricing plans, enabling easily choosing the most suitable for your business requirement needs, providing the most benefits and at the most cost-effective price. Avdor CIS Crystal Quality Call recording and monitoring solution offers a joint solution – in one place, a unique and brilliant solution for all your business needs.
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