Nielsen Sports
We keep score at Nielsen Sports. It's what we're built for and, more importantly, it's where we play best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands. Combining expert human analysis, deep data resources and advanced AI to determine fair market value of sports sponsorships. Market-leading research to carve out insights and inform smarter business decisions mapped to your unique business challenge. Unlocks sports fans’ interests, media behavior, brand attributes and purchasing habits, and demonstrates how these factors impact sponsorship decisions. For more than 30 years, Nielsen has set the global standard in brand exposure measurement across all media formats - from linear and on demand to social. In the stands with the fans or in the studio with the broadcast talent, we have the knowledge and neutrality to determine the fair market value of sponsorships.
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Hookit
Hookit built the first and most powerful sponsorship analytics and valuation platform to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors. As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data. As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition.
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Shikenso Analytics
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That's where we, Shikenso Analytics, comes in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry-leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular a
Shikenso’s comprehensive toolkit includes image recognition, audience analysis, audio and voice tracking, and text sentiment analysis. It is designed to help brands understand and enhance their visibility and engagement across various channels, such as broadcasts, OTT, live streams, online media, and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. With Shikenso, you're not just guessing; you're knowing. Let's navigate the future of sponsorship together, backed by data.
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OpenSponsorship
Connecting brands to 11000 athletes for authentic, data-driven digital marketing campaigns. From sports influencer posts to in-person appearances, there’s an option for every marketing budget. We track everything from engagement to brand goals to ensure a positive ROI. Our proprietary AI technology pairs brands with athletes based on goals, audiences, and other campaign factors. Use the most comprehensive search tool in the business to find the athlete who will deliver on all your goals. This is the quickest, most efficient, and easiest way to find out who is interested in partnering with your brand. Advertise your brand to all our athletes, teams, and events and have them apply to your brand campaign, including them, answering custom questions that are relevant for you to make a decision. This is the quickest, most efficient, and easiest way to find out who is interested in partnering with your brand.
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