Spot

Hookit built the first and most powerful sponsorship analytics and valuation platform to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors. As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data. As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition.

We keep score at Nielsen Sports. It's what we're built for and, more importantly, it's where we play best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands. Combining expert human analysis, deep data resources and advanced AI to determine fair market value of sports sponsorships. Market-leading research to carve out insights and inform smarter business decisions mapped to your unique business challenge. Unlocks sports fans’ interests, media behavior, brand attributes and purchasing habits, and demonstrates how these factors impact sponsorship decisions. For more than 30 years, Nielsen has set the global standard in brand exposure measurement across all media formats - from linear and on demand to social. In the stands with the fans or in the studio with the broadcast talent, we have the knowledge and neutrality to determine the fair market value of sponsorships.