Cakemix

Blinkfire Analytics is a sponsorship data platform that uses computer vision to measure media value accurately and in real-time, so rights holders and brands can better engage fans and sponsors. Move beyond likes and followers to measure your social content engagement. Track the amplification, applause, and conversion rate of each post over customized time periods. Track the value of every image or video post with BrandSpotter™. Our patented brand detection technology finds brands and scenes in images and videos across Twitter, Facebook, Instagram, YouTube, and more. Value your social inventory in real-time to sell new sponsorships or report to your current sponsors the ROI on previous engagements. Rights holders and brands use our data to reimagine the way they negotiate sponsorship deals. Are you hiring a research firm to value your digital and social inventory? With the click of a button generate a report that includes the value of your social inventory over any time period.

Hookit built the first and most powerful sponsorship analytics and valuation platform to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors. As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data. As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition.