Nielsen Sports
We keep score at Nielsen Sports. It's what we're built for and, more importantly, it's where we play best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands. Combining expert human analysis, deep data resources and advanced AI to determine fair market value of sports sponsorships. Market-leading research to carve out insights and inform smarter business decisions mapped to your unique business challenge. Unlocks sports fans’ interests, media behavior, brand attributes and purchasing habits, and demonstrates how these factors impact sponsorship decisions. For more than 30 years, Nielsen has set the global standard in brand exposure measurement across all media formats - from linear and on demand to social. In the stands with the fans or in the studio with the broadcast talent, we have the knowledge and neutrality to determine the fair market value of sponsorships.
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Sponsorlytix
Sponsorlytix is an AI-powered sports sponsorship analytics and tracking platform, proudly announces the official launch of its closed beta. Designed to revolutionize how organizations within the sports ecosystem measure sponsorships, Sponsorlytix leverages cutting-edge artificial intelligence (AI), machine learning (ML), and computer vision technologies.
Products:
1. Sponsorship Dashboard: Tracks, detects, and measures an organization’s sponsor’s brand value across 10 assets, including broadcast TV & OTT, social media, traditional news media, esports, and more.
2. Tracking Portal: Specifically tracks and detects brand logos, placements, and locations across various sports contexts, while also tracking sports analytics and data.
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SponsorshipUnited
Gain access to sponsorship information once thought unattainable and make intelligent partnership decisions at speed and scale. SponsorUnited offers the most comprehensive look into how the entire sports & entertainment industry is executing marketing partnerships, from emerging brands, shifts in asset mix, and the creative used to activate partnerships, to the people behind the deals. You and your teams will understand trends, opportunities, and performance optimization on a whole new level. Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, properties, and agencies to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships. Across sports, media, music, and entertainment, all in one SaaS database.
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Spot
Elevent teams AI technology with human expertise to detect logos on TV, the web or social media. We lend our media knowledge to all brand exposure to track and value sponsorship visibility. Get access to the most sophisticated tracking tool: in our tests, our AI software captured more brand hits than competing solutions. Forget about impressions. We have in-house media planners to get the exact market value rates for the most precise value assessment. You get a custom dashboard with your relevant data. No waiting: results can be updated on the go. Better understand sponsorship ROI by tracking value from broadcast and social media exposure. Increase sponsorship value by capturing the full extent of your assets. Improve as you go with powerful tracking and data all season long.
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