Compare the Top Government Personalization Software as of November 2024

What is Government Personalization Software?

Personalization software allows websites to customize their recommendations, ads, products, content, experiences, and notifications based on the browsing activities of target users, providing a personalized user experience. Compare and read user reviews of the best Government Personalization software currently available using the table below. This list is updated regularly.

  • 1
    AddSearch

    AddSearch

    AddSearch

    AddSearch provides a personalized site search and recommendation tool for any website or e-commerce site. It works with any CMS and provides an Enterprise level tools to manage search results. With nearly 2000 customers globally, in Media, Telecommunications, Government, Education, eCommerce and many more, AddSearch is a proven best-of-breed site search solution. AddSearch has all the Enterprise-level features that you need: - Search personalization - Autocomplete - Smart results ranking - Including / Excluding content - Advanced search analytics with 1 year retention - Filters and facets - Custom SSO - Audit logs - Recommendation Engine - Automated synonyms suggestions - Organizational User Management - Works with any CMS - Implementations with a crawler or API - SLA up to 99.999% - Fast turnaround time Prices start from $99/month when implementing the search yourself. Search Personalization and full setup service are included in plans from $499/month.
    Starting Price: $99.00/month
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  • 2
    Qloo

    Qloo

    Qloo

    Qloo is the “Cultural AI”, decoding and predicting consumer taste across the globe. A privacy-first API that predicts global consumer preferences and catalogs hundreds of millions of cultural entities. Through our API, we provide contextualized personalization and insights based on a deep understanding of consumer behavior and more than 575 million people, places, and things. Our technology empowers you to look beyond trends and uncover the connections behind people’s tastes in the world around them. Look up entities in our vast library spanning categories like brands, music, film, fashion, travel destinations, and notable people. Results are delivered within milliseconds and can be weighted by factors such as regionalization and real-time popularity. Used by companies who want to incorporate best-in-class data in their consumer experiences. Our flagship recommendation API delivers results based on demographics, preferences, cultural entities, metadata, and geolocational factors.
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  • 3
    Segment

    Segment

    Twilio Inc.

    Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
    Starting Price: $120 per month
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  • 4
    BytePlus Recommend
    Product recommendations tailored to your customers' preferences in a fully-managed service. BytePlus Recommend draws from our expertise in machine learning to offer dynamic and targeted recommendations. Our industry-leading team has a track record of delivering recommendations for some of the world’s most popular platforms. You can learn from the data of your users to engage them better, and provide personalized suggestions based on granular customer behavior. BytePlus Recommend is easy to use — leveraging your existing infrastructure as well as automating the machine learning workflow. BytePlus Recommend leverages our research in machine learning to deliver personalized recommendations tailored to your audience’s preferences. Our experienced and talented algorithm team provides customized strategies that adapt to evolving business needs and goals. Our pricing is based on results from A/B testing. Optimization goals are determined based on business demands.
  • 5
    Selzy

    Selzy

    Selzy

    Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).
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    Starting Price: $7 per month
  • 6
    Smaply

    Smaply

    Smaply

    Smaply – the cutting-edge software for journey mapping with increased flexibility, customizability, and Journey Management functionalities. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises.
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    Starting Price: €390.00/year
  • 7
    OptiMonk

    OptiMonk

    OptiMonk

    OptiMonk, the conversion optimization toolset tailored for busy marketers, empowers you to boost sales through comprehensive website personalization, personalized shopping experiences and A/B testing. Whether you're just getting started in conversion optimization, or you're a seasoned pro, OptiMonk will help you build a personalized experience for every visitor and become a master seller online. Here’s how: 1. Smart Ecommerce Popups help you build your lists faster, decrease cart abandonment and grow your ecommerce sales like never before. 2. Website Personalization features allow you to easily tailor your website and campaign landing page messaging to shopper segments for more relevant and meaningful experiences. 3. Easy-to-use A/B testing lets you quickly set up, test, and compare pop-up and landing page performance. Additionally, you can compare complete shopper journeys to measure the impact on the bottom line.
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    Starting Price: $39.00/month
  • 8
    ActiveCampaign

    ActiveCampaign

    ActiveCampaign

    ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial today
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    Starting Price: $15 per month
  • 9
    Product Fruits

    Product Fruits

    Product Fruits

    Product Fruits is a no-code user onboarding platform for web-based apps. It allows you to onboard users and show them how to derive value from your product. Increase adoption, conversion & retention with: Interactive product tours & walkthroughs for guiding users step by step Hints, beacons & tooltips for highlighting new features, delivering tips & providing contextual support Onboarding checklists for showing users progress of their onboarding journey Announcements for publishing important news directly in your application Feedback widget to make it easy for users to report bugs and share ideas Life Ring Button for providing one centralized location for all your onboarding and support documentation as well as any 3rd-party chat widget Knowledge base for allowing users to solve problems without having to contact your support Custom events for triggering flows based on user behavior Segmentation for tailoring experiences to personas Analytics to understand user behavior
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    Starting Price: $79 per month
  • 10
    WonderPush

    WonderPush

    WonderPush

    Notifications and popups starting at €1/month for Web and Mobile. WonderPush is very fast, GDPR compliant and full-featured. - Up and running within minutes Our mission is to help you get the most out of push notifications and popups on your website and mobile apps for Android and iOS, without tearing your hair out. Powerful, easy to use and well documented, allowing you to get started in just a few minutes. - Easy to use An online dashboard for Marketers and a friendly API for Developers. - GDPR compliant We never share your data with third parties. Your data is safe with us and we protect the privacy of your users as if they were ours - Faster than the competition 350K messages sent per second. That's 21 million messages per minute. - Full-featured starting €1 / month Rich formats, automation, real-time analytics, powerful segmentation... All features are included and you benefit from evolutions without ever having to pay more.
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    Starting Price: €1 per month
  • 11
    Klaviyo

    Klaviyo

    Klaviyo

    Klaviyo is an enterprise-level, cloud-based email marketing software solution for eCommerce companies. With powerful segmentation, one-click integrations, ROI-based reporting, website tracking, pre-built autoresponders, custom activity fields, drag-and-drop email design, and 360° customer profiles, Klaviyo helps brands drive more sales with its super-targeted and highly relevant marketing capabilities. With Klaviyo, users can pull in important data from their eCommerce platform and/or website and put this data to work to help personalize marketing content and optimize business performance. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.
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    Starting Price: $20/month
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    Marketo

    Marketo

    Marketo

    Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.
    Starting Price: $895 per month
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    Clearbit

    Clearbit

    HubSpot

    Data to power your entire business. Clearbit is the marketing data engine for all of your customer interactions. Deeply understand your customers, identify future prospects, and personalize every single marketing and sales interaction. Rely on fresh, accurate data with our proprietary real-time lookups. Then act on new information immediately, with sales alerting and job change notifications. Get company attributes like employee count, technologies used, and industry classification—and get employee details like role, seniority, and even job change notifications, right at your fingertips. With our dataset and machine learning algorithms, you’ll have all of the information you need to convert leads and grow your business. Get the right data directly into the tools you already use. We built Clearbit from the ground up to integrate right into your existing stack, providing uniform, seamless data across your sales, marketing, and analytics teams.
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    Twik

    Twik

    Twik

    The first automated, no-configuration business intelligence & personalization automation engine. Track and analyze auto-detected business goals and see how they convert for different user profiles. A single line of code to deploy a cloud-based framework with the tools to grow your business. The first automated, no-configuration business intelligence & personalization engine. Twik automatically matches each visitor with relevant variants to maximize conversions. No data science or maintenance required - launch your variations and let Twik do the rest. Edit your site and create variations without changing your site code. Let your marketing team work freely without nudging your dev' team. Maximize sales with automated scoring of site menu items and product catalogues. Use twik’s magic to create and match a unique version of your site per each visitor with the ultimate goal of increasing sales.
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    BHuman.ai
    BHuman.ai is an AI software that allows you to personalize videos at scale. It takes one template video (recorded by you or chosen from our library) and personalizes it to hundreds of custom videos by mimicking your face and voice. Simply put, BHuman.ai allows you to communicate with hundreds of people personally by the time it takes to communicate with one!
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    Starting Price: $39
  • 16
    OneSignal

    OneSignal

    OneSignal, Inc.

    OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages for over 1 Million developers and marketing teams. OneSignal takes just minutes to setup, and makes it easy for you to send push notifications and messages to all your users. Access robust features including segmentation, automated messaging, intelligent delivery, A/B testing, and real-time reports. Built for developers, OneSignal makes it easy to code in the language you know with any development environment - all with less than 10 lines of code. It's also the most flexible push provider, with integrations to top analytics providers, DMPs and CRMs, plus Zapier to connect with 1400+ apps and platforms. OneSignal is free to send messages to an unlimited mobile subscribers and up to 10K web push subscribers. OneSignal is used by 76% of the top million sites with push notifications (source: Builtwith).
    Starting Price: $0/month
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    Hippo Video

    Hippo Video

    Lyceum Technologies

    Hippo Video is a next-gen video marketing platform for business. Hippo Video brings in-video & hyper video personalization to sales outreach & marketing automation workflows. Hippo Video has custom workflows for marketing, email campaign, sales, and customer support processes. Hippo Video is the one-stop solution for everything video that delivers deep user insights to bring in more qualified leads and close more sales deals. More than 5000+ businesses worldwide use Hippo Video for their business video needs.
    Starting Price: $10.00/month/user
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    Optimizely One

    Optimizely One

    Optimizely

    Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely One helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.
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    Kizen

    Kizen

    Kizen

    Faster, Smarter Growth. Kizen helps companies grow faster and work smarter by leveraging cutting-edge technologies like intelligent automation, digital assistants, big data, and AI. Our next-gen software platform with Zoe, the world’s smartest digital business assistant, supercharges productivity and accelerates profitable growth for marketing, sales and experience teams across the globe, enabling seamless personalization at scale.
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    Google Optimize
    Engage your website visitors like never before. Create personalized experiences and run website tests — for free. Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests. One size never fits all. Customize your website experience to suit each type of audience. Drive better results from your own screen in minutes. Create custom landing pages for your Google Ads and convert more visitors into customers. Set up your first website test in minutes and save time with our visual editor. Explore this feature and more to better optimize your customer journey. Optimize natively integrate with other Google solutions, saving you valuable time while increasing efficiencies across your team.
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    Zoho Marketing Automation
    Zoho Marketing Automation is an all-in-one marketing automation software that revolutionizes your marketing efforts. With its intuitive features, you can effortlessly generate high-quality leads, engage with your audience across multiple channels, and nurture leads to conversion. From creating personalized campaigns to analyzing website performance, managing lead lifecycles, and optimizing marketing plans, Zoho Marketing Automation empowers you to achieve remarkable results. Whether you run an e-commerce business or need advanced lead nurturing capabilities, this all-in-one solution is designed to supercharge your marketing strategies and drive success. Experience the power of Zoho Marketing Automation and unlock a world of possibilities for your business.
    Starting Price: $19 per month
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    Octane AI

    Octane AI

    Octane AI

    All-in-one platform for Quizzes, Facebook Messenger & SMS automation, and opt-in tools. Collect customer insights with engaging quizzes and grow marketing lists faster with customizable opt-in tools. Recommend the right products to solve customer problems and personalize your marketing. Foster stronger customer experiences that encourage repeat purchases and build lifelong relationships. Use a Shop Quiz to personalize the shopping experience and drive up AOV & opt-ins. Create buyer profiles to use across your marketing channels. Setup is easy, fully customizable, and no-code plus comes with detailed analytics. Increase marketing opt-ins with branded and engaging opt-in tools. Use a collection of pop-ups, Messenger opt-ins, Facebook ads, and more to capture visitors and get them to subscribe to marketing automations. Build conversations, send sponsored messages, create custom flows, and share promotions to re-engage customers and drive them to make a purchase.
    Starting Price: $29 per month
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    Netcore Cloud
    Netcore Customer Engagement & Experience is an intelligent full-stack platform that gives you the power to redefine growth. Full stack growth platform for marketers, product and growth managers. Grow your conversion, retention, and revenue with Raman's game-changing predictive intelligence. Marketing and product leaders at customer-centric brands trust Netcore to deliver a world-class customer experience. Powerful, easy to use intelligent customer engagement platform helping you increase conversion & retention. Efficiently automate the delivery of highly personalized campaigns to distinct customers. Netcore Customer Engagement takes the guesswork out of how to engage with customers with data analysis backed by machine learning. Create a unified profile by stitching together data-points from every interaction a customer has with your brand across online & offline channels - website, mobile app, & marketing channels
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    Emarsys
    Deliver the predictable, profitable outcomes that your business demands. And the highly personalized omnichannel experiences that your customers deserve. Eliminates silos and unifies customer data through an open architecture and API to drive more intelligent omnichannel engagement. Rapidly aligns business objectives with proven, industry-specific customer engagement strategies crowdsourced from leading brands. Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty. Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization and continuously optimize business results. Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels. Enables fully personalized communication with your customers across all channels, with optimized content for email, social, mobile, web, and direct mail.
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    Geo Targetly

    Geo Targetly

    V&T Technologies

    Global brands use geo targeting to increase conversions. Geo Targetly helps maximize website conversions by geo targeting your audience. Easily deploy location based website redirects, links, content, popups & more. A suite of powerful tools to geo target your audience. Redirect your audience to location specific pages. A must have set of tools for any multi-location or multi-lingual business incorporating location specific pages or website variants. Show visitors only location relevant content. Have landing pages with an audience from multiple geolocations? Maximize conversions by showing location relevant content. Use geolocation data for advanced customization. Get visitor geolocation data such as country, state & city directly in your website. Carry out advanced customization such as form auto filling with location data, map centering & more.
    Starting Price: $24 per month
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    Pure360

    Pure360

    Pure360

    An all-in-one AI email marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm. Be the best marketer you can be. Our UK based strategic consultants help you understand your objectives and challenges and how to get successful results. Our supported learning keeps you ahead of the game and your competitors. Say goodbye to separate business systems. Ditch those manual processes and set up useful automations with our endless integrations. With all of your customer data in one place, you have a better understanding of who you’re marketing to. Discover a host of untapped marketing opportunities with relevant insights. Whether it’s spending behavior, engagement levels or ROI, our dashboards empower you to create better campaigns without the guesswork.
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    SAP Marketing Cloud
    Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
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    Oracle Marketing
    Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.
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    Prisma Campaigns

    Prisma Campaigns

    Prisma Campaigns

    The Agile Marketing Platform for Financial Services. We help Financial Institutions deepen their customer relationships, improve share of wallet, and increase loyalty by allowing them to execute easily personalized campaigns thought all channels, at scale. Online Banking, Web, Mobile, Email, SMS + Others, Prisma Campaigns is a smart omnichannel orchestrator. Based on customer data it allows FIs to effectively deliver segmented and personalized campaigns providing relevant, personal and contextual offer at any stage of the customer journey. From insights to action: Effectively orchestrate real-time segmented campaigns. 1-to-1 personalized messages: Deliver personal and contextual messages and increase conversion rates. All-in-one platform: Manage all your channels from a single place: mobile, web, email, sms, push and more. Fast and easy integration: Plug and play easily with our SDK and go live in less than 6 weeks! #BeRelevant!
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    Attraqt

    Attraqt

    Attraqt

    Orchestrate individual shopper experiences at scale. Empower discovery by creating an emotional connection with consumers through brand inspiration and creativity. Personalize each moment by responding to a true understanding of shopper intent at that very moment of interaction. Deliver an exceptional micro-experience that reflects the context of the engagement and their stage in the shopping journey. Connect the shopper journey by integrating all engagement moments -across devices, channels or locations. Optimize every stage of the shopper journey and still meet your commercial goals. Algorithm-driven Intelligence enhanced by your expertise. Evolve your technology stack; stay focused on innovation components that make an impact. Get rid of silos through a single intelligence layer delivering actionable insight. Use one of the world’s fastest eCommerce site search engines and recommendations APIs.
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