Best Marketing Analytics Software - Page 12
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Compare the Top Marketing Analytics Software as of June 2026 - Page 12
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1
Buxton Analytics Platform
Buxton
The Future of Customer Analytics is here. Introducing the Buxton Analytics Platform. The cross-functional, mobile-friendly platform provides users with the combination of analytics tools relevant to their professional roles and unites organizations with a centralized view of their customers. The customizable platform is home to a growing collection of integrated, user friendly applications. SCOUT, Buxton’s industry-leading analytical mapping and management tool, is the banner application and now boasts an enhanced interface and functionality. Additionally, the platform is optimized for both desktop and mobile device use, providing professionals with easy access to analytics for decision making both in the office and offsite. -
2
conDati
conDati
At conDati we apply machine learning and data science techniques to developing out-of-the-box solutions that transform massive volumes of customer, event, and transaction data into accessible insights and usable information. Watch how quickly you can visualize your campaign performance from summary level to individual campaigns with conDati. conDati collects and blends all your important marketing data to create a unified data asset that is used to create dashboards, models and alerts across every channel. Revenue, cost, and metrics data (Sends, Opens, Impressions, Clicks, Transactions…) are available for every campaign by minute, hour and day. Results YTD are combined with the Model Forecast for the rest of the year giving a constantly updated Forecast for Revenue, Costs and other metrics.Starting Price: $3,500 per month -
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Caymland M4
Caymland Technologies AG
Perform the one-to-one dialog by intelligently linking relevant parameters. Whether a customer accesses your website, browses the app or performs a transaction: Data is created with every digital interaction. Caymland M4 generates GDPR-compliant data with every interaction. Anonymous data is characterized in real time by business logic and enriched to Smart Data. With manual and automated analysis functions, data is permanently processed and fed directly into automated processes. The integrated semantic engine identifies needs based on the agreed target context and ranks contacts according to defined criteria. With Caymland M4 content meets context, communication becomes meaningful and personalized campaigns create real dialog. Caymland M4 is designed for integrated control and automation that orchestrates all communication channels and integrates of the entire system landscape. -
4
Oracle Responsys
Oracle
Through a single platform, marketing organizations can manage and orchestrate all interactions with your customers across email, mobile, social, display, and the web. CMOs across all industries will be equipped with the ability to drive exceptional customer experiences across all marketing interactions and throughout the customer’s lifecycle. Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles. Email marketers still face the challenge of leveraging customer data to personalize email, driving sustained engagement, and coordinating email marketing across disparate marketing channels. Oracle Responsys features award-winning email marketing capabilities. -
5
Datagram
Datagram
Datagram: a platform of business Analytics, customizable for each job of brands and of distributors, to transform the big data in paintings of edge, alerts and insights operational. Ensure the transformation of the assortments negotiated by brand and regional center. Maximize the ROI of trade levers thanks to the monitoring of promo replication for each point of sale. Address profitability challenges by tracking your product prices at the most granular level. Follow up on the rise in dissemination of innovations for each sector manager . Identify the points of sale with the most important work to be done to prioritize your commando or commercial outsourcing operations. Be alerted automatically in the event of continuous shortages. -
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Downstream
Downstream
Robust, ready, and built specifically to meet the needs of Amazon suppliers, we empower brands to quickly scale growth while improving ROI and operational efficiency. Operational efficiency lets you hit your campaign targets with less work and in less time. Downstream's machine learning engine automatically optimizes your campaigns based on metrics that matter, providing the flexibility to select your KPIs while letting our systems take the wheel. Understand the entire channel, not just each campaign. Shelf Intelligence lets you track your positioning in the market, gain insight into the competitive landscape, and see trends in search activity. Our recommendation engine serves up intelligent campaign adjustments to maximize your channel efforts. -
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Foxintelligence
Foxintelligence
The ultimate data source on your market and your competitors. Reliable and privacy-first. Foxintelligence measures e-commerce's activity. Nothing is guessed, everything is based on actual transactions. Get access to reliable insights. Access in 1 click to all the products and third-party sellers in the marketplace that perform on your market and invite them to join you! To find out who your consumers really are, what their journeys and consumption habits are, and find out what they are buying from your competitors. To easily integrate this information in PDF or Excel format into your reports to COMEX, Codir, etc. A simple price that adapts to your needs to make intelligence a matter of course. No need to wait until the end of the quarter (or the end of time) to know your online market share and react: with Foxintelligence, adopt the only tool with all the intelligence on e-commerce in real time. -
8
BuyerGenomics
BuyerGenomics
Software that learns, acquires, & grows customers to maximize growth with mathematical certainty. The intelligent use of machine learning and marketing automation makes the entire predictive marketing process smarter, easier, & a better experience for your customers online and offline. Much more than an old CDP, legacy ESP or CRMs… BuyerGenomics has become the Predictive Marketing Automation (PMA) tool of choice for modern retail marketers. Capturing and organizing customer data is table stakes. BuyerGenomics continuously updates its 360-degree, omnichannel customer profile. As a result BG adapts the contents of the marketing it deploys and the timing of the marketing to produce the most relevant and valuable experience for your customer. So while BuyerGenomics is converting the insights it derives on individual customers into action and revenues, it also produces analytics that inform your marketing strategy in meaningful ways. -
9
Digital Marketing Center
Microsoft
Microsoft Advertising has an exciting new platform called Digital Marketing Center, a Microsoft Garage project. DMC helps small and medium-sized business owners manage their digital marketing across not just Microsoft Advertising, but also leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. -
10
Alytics
Alytics
Alytics - end-to-end analytics system with better automation of contextual advertising. Advanced multi-channel analytics module: 7 attribution models to choose from and the ability to create your own. Prompt technical support - response to a request within 30 minutes. Help at all stages. Unique flexible approach to CRM connection - we will connect any CRM system that has an API. The best automation of contextual advertising: 6 ways to manage bids, product generation, cleaning YAN sites. High accuracy of end-to-end analytics data - the system runs on the Google Analytics counter. End-to-end analytics can help you reduce your ad budget, increase profits, and effectively manage your ads. All key metrics from cost to profit in one report. Transparent and accessible statistics allow you to make the right decisions in marketing. -
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PowerChord
PowerChord
PowerChord, Forging Brand Connections with Local Customers. Generate new leads. Support dealer sales. Build a stronger brand. PowerChord keeps things moving where brands, dealers, and customers intersect. Taking your brand from a global presence to a locally-relevant message is challenging. It becomes even more challenging when you’re trying to support local dealers, who need leads, promotions, and control of their store information. PowerChord curates the brand-to-local journey from a single, centralized platform that brings together the most powerful CRM, CMS, lead capture, digital marketing, and reporting functions. Locally Targeted, Globally Implemented. We centralize local lead capture and marketing efforts for dealer-distributed brands around the globe. Our solutions: Customer Experience. Create a consistent digital presence across your brand’s network while tailoring content to your local markets. -
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Conviva
Conviva
Enables tech ops teams to monitor and diagnose delivery of streaming content and advertising to ensure a TV-quality experience. Engage viewers and grow audience to increase revenue. Empowers marketers and content creators to build audience with the optimal mix of social media, advertising, and content. Inside 3.3 billion applications, analyzing 1.8 trillion data events per day, across 180 countries. Cross-screen, viewer-centric data organized for every second of every stream. Purpose built to drive decisions that maximize engagement, revenue, and ROI. Real-time, cross-screen insights do more and give you a competitive advantage. Don’t guess, know. Conviva’s platform delivers the world’s most complete, accurate streaming video data set. Harness the power of over 150 billion streams per year to drive priorities and decisions across your multi-faceted business, from operations and marketing to research, product and executive strategies. -
13
Cardlytics
Cardlytics
Through partnerships with top banks, we have a complete view of consumer spend— including purchases they make at competitors. This purchase intelligence is the foundation of everything we do. Develop strategies to effectively gain market share with both new and existing customers. Connect in our brand-safe, fraud-free platform with ads that actually give back to customers. Pinpoint the true, incremental sales impact of campaigns both in-store and online. Close the loop with real transaction data. We measure campaign performance, reporting online and in-store sales down to the penny. -
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Northbeam
Northbeam
The companies that will win tomorrow are the ones that ask the right questions today. Northbeam learns exactly where your revenue comes from, so you can maximize ROI like never before. Snapshots give you important intel, so you can move quickly and share top-level insights with your team. Spend your time on collaboration and development, not busy work. Northbeam lets you customize reports on the fly, so you can find and share new insights.Never miss a thing with custom alerts. You'll know the moment an ad set overspends, no matter what you're up to. You can't build your business efficiently until you know precisely where your customers come from. Our machine learning goes way beyond clicks, so you know where your customers actually come from. Enjoy cleaner data, and more of it. -
15
CoMagic
CoMagic
It will show how many calls and other requests were brought by each advertising source and at what cost. The more accurate your call tracking, the more you save on ineffective advertising. And earn more on the one that leads. We collect data on advertising and the work of the sales department in one window. You will see at what stage of the funnel you lose conversion and why. Visual reports will show weaknesses in business processes that you can easily eliminate. Customize the system based on your tasks and business processes. Add your own metrics to reports with business indicators that are meaningful to you. Create reports for different team members based on their requirements, -
16
DV Publisher Suite
DoubleVerify
Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data. -
17
Darwin Software
Darwin
Actionable creative intelligence. Change the way you see your creative marketing. The Darwin Index allows you to see the best-performing creative across the Darwin AI network. Create category tracking specific to your brand. Design creative around your conversion metrics. Creative represents 70% of your campaign performance and is the most important part of your marketing stack. However, it is least likely to be looked at in an analytical way. Train custom AI models in minutes. Make smarter creative decisions. Access hundreds of talented designers at your fingertips. Our AI scans your visuals and marries them to your performance data. You can build a data-driven creative request in minutes. Our network delivers variations within 3 business days. You are one creative away from a breakthrough. Improve your omnichannel KPIs to meet and exceed their revenue targets through intelligent creative optimization. Get more results from your advertising. -
18
Junbi.ai
alpha.one
Junbi.ai is a brand-new YouTube ad pre-testing and benchmarking platform. Using this tool, YouTube advertisers are able to upload their ads and receive predictive analytics on the effectiveness of their videos within minutes. It allows you to validate any YouTube ad with scientifically reliable insights in real-time, using a neural network trained using real eye-tracking data gathered by our parent company Alpha.One. -
19
EasyInsights
EasyInsights
EasyInsights is created for marketers, by marketers. With EasyInsights, you can build your client's Marketing Dashboards and Reports in minutes by syncing your marketing data source with the BI tool of your choice. This increases client retention significantly by automating all the dashboards for your in-house teams and reporting to the clients. EasyInsights generates insightful & actionable data. We also provide Custom attribution models, Server to server integration, Automated email reports, Cohort reports for strategic media planning, Data warehousing solution, and more. -
20
Avian
Avian.io
Avian is the data automation platform - get your marketing data into Google Sheets, Looker Studio or a Data Warehouse now. -
21
Nielsen Marketing Mix Modeling
Nielsen
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using industry-leading performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence. Maximize the impact of your marketing campaigns with unmatched coverage across platforms and devices. Analyze marketing ROI insights in weeks with our automated and connected infrastructure. Optimize your marketing mix with customized simulations that help you plan for future campaigns. -
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Maximus
Sapience
Maximus is a marketing mix modeling and advanced analytics and measurement platform. The tool is built with R using the latest and most advanced machine learning and statistical functions and methods. Marketing Mix Modeling analyzes historical activities, calculates contribution to sales and ROI per activity and predicts future results. Auto modeling and manual modeling with the help of a recommender based on best-fit tests. Compare between multiple models and easily add or remove variables. Group variables under categories such as media, promotion, and seasonality. Tabulated reports and charts of contribution to sales. -
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ASK BOSCO
ASK BOSCO
ASK BOSCO® - an AI-powered Marketing Analytics platform for brands, agencies, and retailers. Our cutting-edge algorithm seamlessly integrates your internal marketing data to create customized reporting dashboards, giving you a comprehensive view of your marketing performance. With ASK BOSCO®'s easy-to-use interface, you can quickly gain valuable insights and make data-driven decisions to optimize your digital marketing spend and drive business growth, including forecasting your future online campaigns with 96% accuracy. -
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Analytical Alley
Analytical Alley
Analytical Alley is a modern, AI-driven, analytics platform that boosts your mROI and optimises your marketing mix, ensuring every euro is well spent. You'll see exactly how each marketing effort affects your business, simplifying management and making results predictable. It's intelligent marketing made simple. -
25
Nepa
Nepa
Nepa empowers businesses with insights through Brand Tracking, Marketing Mix Modelling, Campaign Evaluation, Paths to Purchase, and Category Insight solutions. We help you understand your market, optimize marketing performance, and drive smarter decisions. At Nepa, we combine advanced analytics with human expertise to help businesses navigate complex marketing landscapes. Our solutions include Brand Tracking to monitor your brand's performance, Marketing Mix Modeling to optimize your media investments, and Campaign Evaluation to measure marketing effectiveness. With Paths to Purchase, we uncover the journey your customers take to choose your brand, while Category Insight helps you understand shifts in market dynamics. Designed to meet real client challenges, our data-driven solutions provide actionable insights that drive smarter decisions, stronger strategies, and measurable growth. -
26
Commspoint Influence
Nielsen
Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders. -
27
ViewMetrics
ViewMetrics
ViewMetrics is a powerful automated reporting tool that streamlines the creation of marketing reports. It saves marketers time by collecting data from various marketing accounts and sources, such as Google Analytics, Facebook Ads, email marketing software etc. With features like automated report generation, customizable templates, and integrations with major marketing platforms, ViewMetrics simplifies report creation and offers data-driven insights for effective marketing strategies.Starting Price: $19/month -
28
theBizness.ai
theBizness.ai
theBizness.ai offers a comprehensive, AI-driven marketing analytics and insights platform designed for growth-focused marketers, SaaS operators, and online business owners. It automatically links your marketing efforts to actual revenue, bridging the gap between traffic data and sales. For example, theBizness.ai connects your UTM-tracked campaigns with Stripe payment data to show exactly which marketing campaigns are driving revenue. This privacy-first solution goes beyond vanity metrics, giving you a clear view of true ROI by revealing which channels, ads, or content result in real customers and revenue (not just clicks). By eliminating guesswork, businesses can confidently invest in what works and cut spend on what doesn’t, without needing a data science team or complex setup.Starting Price: $5/month -
29
ConversionRuler
MarketRuler
Conversion Ruler is a product of MarketRuler™, a computer technology company specializing in Marketing Power Tools™. ConversionRuler is an easy-to-use performance tracking tool that gives highly actionable data on any marketing campaign. ConversionRuler will track the number of catalog requests, newsletter signups, and orders for any internet marketing campaign you execute, including email newsletters you send, online advertising you buy, partnership arrangements you negotiate, and pay-per-click programs you run. The code is easy to install. You can get a click-through, catalog signup, and newsletter signup data by putting a few lines of HTML on just three pages. ConversionRuler charges based on a subscription fee (starting at $39.99 per month) and then charges additionally for landings and actions. A landing generally correlates to the number of unique visitors to your website.Starting Price: $35.99/month -
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Swydo
Swydo
Swydo is an automated marketing reporting and monitoring platform designed to streamline the creation of professional online marketing reports and dashboards. It allows users to save time and showcase their impact by automating the reporting process. With Swydo, users can create custom marketing reports in minutes using a drag-and-drop interface, pre-built templates, and visualizations like charts and graphs. The platform supports integration with over 30 marketing platforms, including Google Ads, Google Analytics 4, Facebook Ads, and Google Sheets, enabling seamless data consolidation into comprehensive reports. Swydo's features include goal tracking, white-label customization, report templates, scheduling and sharing options, and data visualizations. Users can monitor client KPIs to quickly identify and address issues or opportunities through KPI boards, client KPI overviews, alert notifications, and flexible date ranges.
