
Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on.
TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users.
One platform protects every channel that matters:
- Search (Google Search & Performance Max)
- Meta (Instagram & Facebook)
- Affiliate
- Mobile
Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend.
Trusted by 10,000+ advertisers across multiple industries
TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Learn more
CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation—resulting in a more personalized customer experience. Discover which marketing campaigns are generating leads and conversions, and use that data to automate call flows and power your contact center. Unify communications across your entire organization with our phone, text, online form, and live chat tools. More than 100,000 users around the globe trust CallTrackingMetrics to manage communications for their marketing, sales, and service teams.
Call tracking features include reliable dynamic number insertion (DNI) for session-level attribution, local, toll-free, and vanity tracking numbers, and omnichannel attribution across calls, texts, form fills, and chats.
Key contact center features include a browser-based softphone, smart routing options, SMS campaigns, automated call scoring, and smart dialer functionality.
Learn more
Clixtell
Clixtell is a software platform built to stop fake clicks before they drain your ad budget.
It’s the world’s best click fraud protection and detection tool, certified by Google and trusted by thousands of businesses worldwide.
Clixtell protects Google Ads, Microsoft Ads, Meta, and other PPC campaigns by watching every visitor in real time, blocking fake activity instantly, and showing clear proof with full session recordings and reports. You see who clicked, from where, and on what device, with complete transparency.
Along with click fraud protection, Clixtell includes call tracking and website video recording to help you see real customer behavior, improve conversions, and make smarter marketing decisions.
Our flexible plans fit every business and budget, giving you full control and confidence in your online advertising, with live protection, real data, trusted results, and dedicated 24/7 support from the Clixtell team. Built for marketers who want real security performance.
Learn more