Best Free Conversion Tracking Software
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Compare the Top Free Conversion Tracking Software as of July 2026
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What is Free Conversion Tracking Software?
Conversion tracking software helps businesses measure, analyze, and attribute customer actions across websites, mobile apps, advertising campaigns, and digital marketing channels. These platforms track key conversion events such as purchases, form submissions, downloads, sign-ups, phone calls, and other predefined goals to help marketers evaluate campaign performance and optimize return on investment. The software often includes multi-touch attribution, event tracking, cross-device measurement, real-time analytics, funnel visualization, and conversion reporting to provide actionable marketing insights. Many conversion tracking solutions integrate with advertising platforms, web analytics tools, CRM systems, ecommerce platforms, and marketing automation software to create a unified view of customer journeys. By providing accurate conversion data and attribution insights, conversion tracking software helps organizations improve marketing effectiveness, increase conversions, and make more informed budget allocation decisions. Compare and read user reviews of the best Free Conversion Tracking software currently available using the table below. This list is updated regularly.
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1
Google Analytics
Google
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations. -
2
Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
3
AvidTrak
AvidTrak
The call tracking platform of choice for Search, Display and Print Advertisers. AvidTrak was created to solve the offline conversion tracking problems that some of our clients were facing. Because of our know-how and expertise in internet advertising and PPC advertising we believe that our solution of call tracking is tailored for the professionals in our space. Track phone calls back to all your marketing and advertisement channels: Search, Social, Display and Print using AvidTrak supplied numbers and tracking software. Enterprise Call Tracking - Use Your Own Numbers and Minutes with AvidTrak software to save Big on call tracking costs. Use Dynamic Phone Number Insertion to know which PPC keyword works best in creating phone call leads. Use Conversion Path Report to know which web page(s) engage your audience and create calls. Record phone conversations of your incoming calls and playback on any device.Starting Price: Free Trial with $20 credit, no credit card required.. -
4
Heap
Contentsquare
Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.Starting Price: $500.00/year -
5
Capsule
Zestia
The smart simple online CRM. Build stronger customer relationships, make more sales and save time. Be more organized with your customer information in one place. Easily track conversations, know the history and deliver more personal experiences. Feel in control of your sales as you tailor your pipeline to match your sales process and easily spot the deals in need of attention and those about to land. Make more informed business decisions as you easily spot the activities having the most impact on your sales figures with our insightful reports. Shape Capsule around your teams so they only see the information they need. Focus their activity and report on their progress. Capsule works seamlessly with popular applications such as G Suite, Mailchimp, Xero and many more. With caller ID and a reminder to make a note in your CRM after a call, Capsule Mobile keeps you organized wherever you are. Access all of Capsule on Android and iPhone.Starting Price: $18 per user per month -
6
MarketPlan.io
ConversionFly
Plan, execute, project, and optimize your entire marketing strategy all from one powerful place. Give your whole campaign home on Marketplan's canvas. Connect every part of your marketing to one easy-to-use, live updating, dynamic map, and stop juggling marketing apps. Keep your team all on the same page (literally). Assign tasks, create comments, chat and send files, get progress notifications, and update to-do's on the Kanban, all without leaving the app. Never undersell or overspend on your marketing again. Project your CPC, total Ad spend, visitors, leads, conversion rates, sales, run dynamic scenarios, and calculate your ROI all before you even set your campaign live. Real numbers, real decisions, real profit. Dynamically track your Live campaign with real-time analytics. In the marketplace, your funnels are more than just plans, they're real campaigns updating in real-time.Starting Price: $10 per month -
7
Retreaver
Retreaver
Retreaver is a cloud-based call tracking and routing platform built for performance marketers, agencies, and brands. We help you tag, route, and optimize inbound calls in real time connecting each caller to the right agent, department, or buyer using custom logic and data. Track conversions, measure ROI, and personalize experiences with CRM integrations, caller profiles, and real-time tracking. Our flexible tag system gives you full control over routing, analytics, and call flow optimization. What sets us apart is hands-on, responsive support. No tickets, no waiting just real help when it counts. We also offer seamless integrations with tools like RedTrack, ClickFlare, and TrueCall to give you a complete performance marketing toolkit. With no contracts, no hidden fees, and performance-based pricing, Retreaver is built to scale cleanly and transparently with your business. Explore more on our socials, book a personalized demo, or share your experience with a review.Starting Price: $1.00/month/user -
8
AnyTrack
AnyTrack Analytics
AnyTrack.io is a conversion tracking platform that syncs your onsite and offline conversion data with your Google Analytics, Facebook Pixel and your ad networks, so you can easily make sense of any paid or organic traffic. The AnyTrack attribution engine will intelligently route conversion data across your marketing tools, so you can fully take advantage of your multi-channel marketing campaigns, build remarketing audiences and scale your campaigns with confidence.Starting Price: $50 per month -
9
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
10
Leadtosale
Leadtosale
Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.Starting Price: $40 per month -
11
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
12
Funnelll
Funnelll
Turn your websites into Sales Engines! Capture meaningful actions users take on your website and optimize your sales funnel for driving Conversions and Sales. No Coding needed! Link your analytics and ad accounts, with a swipe of a button, so they can share and receive data. Track and share customer actions between your website and marketing tools -- No Coding Needed! Use tracking data to optimize your marketing campaigns and website for driving sales. Select which elements to track on your website, with our easy point and click tool. No need to add or maintain tracking code. Set up once and replicate tracking across providers like Google, Facebook, and Twitter, so they would all be using the same version of data for optimizing and reporting on your campaigns. Build funnel visualizations, quickly identify bottlenecks, and what is driving customers through each stage. Understand your organic and paid sources, and how your campaigns perform across all platforms.Starting Price: $1.99 per month -
13
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
14
JTracking
JTracking
JTracking is an AI-powered ad conversion tracking software designed to find, fix, and power accurate conversion data using automated server-side tracking that captures every conversion and sends it directly to major ad platforms, overcoming loss from ad blockers and browser privacy restrictions. It offers smarter Google Tag Manager tag management with richer, actionable insights and can boost return on ad spend with precise, comprehensive ad data reporting. It achieves up to 98% accuracy on key conversion events like purchases and enriches signals provided to platforms such as Meta, Google Ads, and GA4 with detailed user and product attributes. JTracking’s AI-powered event builder automatically identifies key user actions, generates standard or custom conversion events, and deploys client and server-side tags in minutes without coding. It enables easy setup and flexible management through GTM, maintains first-party server-side integration to keep data accurate and compliant.Starting Price: Free -
15
TRACK Pulse
TRACK Hospitality Software
TRACK Pulse is an all-in-one communications platform built for hoteliers. A cloud-based solution, TRACK Pulse comes with sales, marketing, email automation, and CRM tools that empower hospitality companies to convert leads and prospects into actual direct bookings. It offers hassle-free conversion tracking and scoring, integrated email, detailed reporting and dashboards, and more.Starting Price: $3.00/month
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