Best Conversion Tracking Software - Page 2
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Compare the Top Conversion Tracking Software as of September 2026 - Page 2
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1
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
2
SmartDX
SmartDX
Starting with the first click, SmartDX revolutionizes how you track and identify individual audience members, map their cross-device journeys, deliver contextual omnichannel interactions, and attribute conversions at the segment-of-one level. SmartDX offers a powerful alternative to cookies that reduces delays in contextual responses and minimizes lags in customer journeys. Capture individual journey insights and diverse audience attributes, device, channel, conversion, offer, and implicit and explicit behavioral insights, at the point of the click and at endpoints. Differentiate known from unknown individuals and resolve the multiple digital identities of every audience member across channels. Use progressive profiling across interactions and touchpoints to continuously enrich existing audience profiles. Custom tailor communications and audience experiences, smooth omnichannel handoffs, and deliver seamless journeys based on past interactions.Starting Price: $100 per month -
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JTracking
JTracking
JTracking is an AI-powered ad conversion tracking software designed to find, fix, and power accurate conversion data using automated server-side tracking that captures every conversion and sends it directly to major ad platforms, overcoming loss from ad blockers and browser privacy restrictions. It offers smarter Google Tag Manager tag management with richer, actionable insights and can boost return on ad spend with precise, comprehensive ad data reporting. It achieves up to 98% accuracy on key conversion events like purchases and enriches signals provided to platforms such as Meta, Google Ads, and GA4 with detailed user and product attributes. JTracking’s AI-powered event builder automatically identifies key user actions, generates standard or custom conversion events, and deploys client and server-side tags in minutes without coding. It enables easy setup and flexible management through GTM, maintains first-party server-side integration to keep data accurate and compliant.Starting Price: Free -
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TrackingCoder
TrackingCoder
TrackingCoder helps marketers and agencies get website tracking right in minutes, without the usual headache. If tracking is a complex task, you don't have the time, your GA4 is half-empty, your ad platforms all show different numbers, or you've ever found out weeks too late that a tag stopped firing, this is for you. It works in three steps. Paste your website URL. Pick the things you actually care about - clicks, form submissions, purchases, anything. Get ready-to-use tracking for GA4, Meta, Google Ads, LinkedIn and Microsoft and switch it on. That's it: usually about five minutes, no developer and no consultant. The real difference is what happens next. Most tools stop at setup, TrackingCoder keeps watching. You get a live view of every action firing across all your sites, an alert the moment something breaks, and a clear read on which channels are actually driving your sales. For agencies, that turns into a white-label report you can hand straight to a client.Starting Price: $13/month -
5
Adjust
Adjust
Centralize all marketing activities with Adjust, a mobile measurement company. Adjust allows users to track all of their marketing channels and aggregate their conversion data for in-depth analysis. Adjust features real-time protection against mobile ad fraud. Adjust only offers users clean marketing attribution data for accurate analysis. Adjust enables users to gather valuable mobile marketing data points with one simple interface. -
6
Referral Rock
Referral Rock Software
Unlock that hidden potential of your brand by making it easier for your customers and partners to refer your business by leveraging Referral Rock! As a leading online referral marketing platform, Referral Rock helps you generate buzz for your brand across social media, email, and mobile. Flexible, scalable, and user-friendly, Referral Rock provides easy hosted deployment with standard integrations across Zapier, Widget, and iFrame. Key features include employee referral management, referral source tracking, conversion tracking, affiliate marketing, referral partner list, and more. You've worked hard to gain the trust of your customers and business relationships. Build a marketing program that encourages them to share – even after you're no longer top of mind. Simple widget referral programs leave a lot on the table. Our programs keep members engaged and attracted with creative rewards and timely notifications. Unlock super-sharers who share with more friends more often.Starting Price: $200 per month -
7
TRACK Pulse
TRACK Hospitality Software
TRACK Pulse is an all-in-one communications platform built for hoteliers. A cloud-based solution, TRACK Pulse comes with sales, marketing, email automation, and CRM tools that empower hospitality companies to convert leads and prospects into actual direct bookings. It offers hassle-free conversion tracking and scoring, integrated email, detailed reporting and dashboards, and more.Starting Price: $3.00/month -
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Attribution
Attribution
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.Starting Price: $1000/month -
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TUNE
TUNE
The TUNE Partner Marketing Platform (formerly HasOffers) is a fully customizable, white label SaaS solution for building, managing, and growing partner programs and affiliate networks. Digital advertisers around the world use TUNE to maximize their ROI, from partner onboarding to conversion tracking, payouts, and beyond.Starting Price: $499 per month paid annually -
10
Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth. -
11
Funnel Science
Funnel Science
Funnel Science® is a very easy to use conversion tracking app that gives you all your calls, texts, emails, forms and web chats in one place, with 1 sign-in. This helps streamline your business, enhances your marketing, and is proven to increase sales by more than 1,000% Our staff of Google Experts are here to help bridge the gap between marketing and sales teams. Our all in one CRM & Call Tracking Software will set your company up for success and allow you to have the competitive advantage over your competitors. Phone Call Tracking, Recording, Transcription & Sentiment Analysis Funnel Science uses Predictive analytics so you can use data as your competitive advantage.Starting Price: $99 per month -
12
Improvely
Awio Web Services
Track, test and optimize your online marketing. Join over 7,000 marketers using Improvely to track results and detect fraud. Improvely identifies the source of every signup and sale, whether it's from a marketing campaign or any other channel. Our monitoring systems inspect every click for signs of suspicious activity. Get alerted to potential click fraud instantly, then take action to protect your advertising budget. Improvely shows you the real people using your site with an automatically created activity profile for each visitor. Get to know your most valuable customers so you can find more of them. Work alone, with a team, or with your clients, Improvely has team logins, custom-branded client reports, export tools and everything else your organization needs. See the paths users take to conversion and identify the points where lost sales dropped off. Funnel reports show how users flow through multiple steps on your website.Starting Price: $29 per month -
13
Balto
Balto
Sales software that helps you close more on every call. Sell more, optimize your sales team, and grow your business with Balto. The first live call guidance software. Balto is the first real-time call guidance software. Powered by AI, Balto analyzes speech on both sides of the call and immediately delivers critical information to reps using Balto. Balto, tracks 100% of your calls. Tracking conversations means there’s always clear data on which reps say what they are supposed to, what questions or value propositions convert best, and how you can optimize. Included with Balto is an easy to use data studio that allows for deeper insights into call strategy. Reps making calls get automatic real-time call guidance, so they always know the best thing to say and can close more deals. Scale insights at the push of a button. Deliver excellent conversations every time. Prevent mistakes before they happen. -
14
Semcasting
Semcasting
Verified customer insight and ROI for all your marketing investments. Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency. Our twice patented technology allows organizations to onboard CRM data, create new prospect audiences, identify qualified leads, and monitor audience performance. Conventional audience targeting has traditionally been based on cookies. Cookie onboarding only delivers access to roughly 30% of your audience – often with a 3X duplication rate among unique users. Target audiences at home, school or work, on their desktops, laptops, tablets, smart phones, IP radio, smart home devices and on Connected TV. Semcasting's IP targeting technology provides reach to more than 400+ million unique devices and networks with coverage of more than 2 billion IP addresses. Smart Zones automatically matches, scores and enhances mailing lists, CRM files or IP addresses with 750 deterministic attributes. -
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Odyssey Attribution
Odyssey
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.Starting Price: $250 per month -
16
Roistat
Roistat
Smart Marketing Analytics System. Access & visualize the insights you need to drive your online sales. Make more informed decisions based on ROI. With Roistat, save your money and increase your sales. You deserve to know the true cost of your marketing. Increase your campaign effectiveness, optimize your budget, and acquire paying customers. Analyze the real value of your marketing performance, stop wasting money & invest wisely. Track sales, drive growth, and increase online purchases. Manage your business by knowing and managing your key performance indicators. Roistat ensures that your data is as secure as possible. Our service is spread across multiple servers around the world to provide greater reliability, and to guarantee data integrity under any circumstances. During the design and development process, we invested a great deal of time and resources into creating a fail-proof and secure system.Starting Price: $239 per month -
17
StillFiring
StillFiring
Broken ad tracking is the most expensive kind of bug because it produces no error. Orders keep arriving, checkout works, the storefront looks fine — and the only symptom is a number in Google Ads or Meta going quietly wrong, usually noticed weeks later once the budget is spent. StillFiring reads your public Shopify storefront the way a shopper's browser does and tells you what is actually running on it: every tracking pixel, named, plus what customer data each one is declared to collect and which ones look broken, duplicated, or running unsandboxed. The check is free, needs no account and no install, and you can run it as often as you like. Paid monitoring re-checks your store every hour and emails you the day something changes — never otherwise. Silence means everything is still running. $29/month for one store, 14 days free, billed through Shopify so it lands on your normal store invoice.Starting Price: $29/month/store -
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AppsFlyer
AppsFlyer
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. -
19
Objective Platform
Objective Partners
Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting. -
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InfiniGrow
InfiniGrow
Get real-time visibility into your data, automatically uncover the business impact of any marketing activity, and optimize your budget allocation towards the best-performing channels. Centralize your data Connect your CRM, marketing automation and all the other tools in your marketing stack. Unify your cost and performance data into one, centralized view. Get real-time visibility into your marketing plans, investments, performance and goals.Starting Price: $349.00/month -
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Rockerbox
Rockerbox
It gets complicated once you go beyond advertising exclusively on Facebook and Google. Rockerbox solves this problem, providing the marketing infrastructure you need to scale your business quickly and efficiently. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates your conversions in a fully transparent and customizable platform, ensuring your data is clean and trustworthy. Struggling to understand the impact of your branding? Rockerbox has playbooks. Not sure how to measure OTT, Linear or Direct Mail? Rockerbox has methodologies for each. Are you trying to crack the nut of Facebook views? Synthetic Events are your answer. How quickly do you need a channel to be ROAS positive? How much loss are you willing to accept before a customer becomes profitable? -
22
Nielsen Marketing Optimization
Nielsen
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales. Maximize sponsorship value, connect with and grow audiences, and turn fans into customers. Nielsen uses rigorous survey methodology, robust sample size and advanced modeling to uncover what people think and do. With metrics such as ad recall, awareness and consideration, we help brands make connections between brand goals and real world campaign performance. Our survey design separates control and exposed groups to reveal impact across each brand KPI. Marketers can now make fast and fearless decisions that change the way people feel about their brands. -
23
Adobe Experience Cloud
Adobe
Experience cloud offers AI-driven solutions for marketing, analytics, advertising, and commerce through the most comprehensive set of customer experience applications and services available. Experience Cloud boasts the only real-time customer profile, stitched together through an open and extensible platform. Combined with leading analytics and audience management tools, we help you find and use the insights that really matter. Experience Cloud integrates content, data, and personalization efforts to transform your digital infrastructure into an intelligent, real-time customer experience powerhouse. Because they’re built on a single, flexible foundation, Experience Cloud products work seamlessly together, allowing for shared real-time data, simplified content and engagement workflows, and true personalization at scale. -
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PriceSpider
Clear Spider
One platform. Millions of data points. The path to purchase is now illuminated. Welcome to the world’s leading conversion platform. Our real-time data connects the dots between brands, retailers and shoppers to provide the exact information you need to take action. PriceSpider gives you real-time visibility and control over the path to purchase. We provide actionable insights and practical recommendations to help you strengthen your brand and increase sales. PriceSpider’s suite of groundbreaking conversion technology products covers the full spectrum of a retail-purchase process through targeted modules under three categories: Consumer Conversion, Brand Integrity and Conversion Intelligence. Each individual module focuses on a specific aspect of consumer or retailer behavior. And the more modules you choose, the better visibility you have into how and where your products are sold - leading to targeted marketing strategies and higher sales. -
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Full Circle Insights
Full Circle Insights
Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement. -
26
ZINFI
ZINFI
Create a beautiful, mobile-responsive partner portal that partners can use to navigate through your channel programs and quickly find the content, campaigns and programs that they are eligible for. Use a complete set of easy-to-use, do-it-yourself tools to set up and manage content, campaigns and applications across various user groups, partner types, languages, regions and territories. Set up mobile-responsive content with user-friendly DIY tools. Dynamically update, manage and distribute content to partners. Promote and track utilization of your channel programs. Create partner-facing (“Market-To”) campaigns that can be used to communicate to new prospective partners for recruitment efforts – or to existing partners, for awareness of new programs, events or other portal offerings. Leverage all campaigns tactics (email, events, microsites, social, etc…) to develop integrated campaigns to communicate with new or existing partners. -
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Accutics
Accutics
Proving marketing impact requires aligned and accurate data across many tools. In a complex marketing stack, with team silos and a constantly evolving marketing mix, inconsistencies arise from various naming conventions. Accutics serves as your unified and validated data language, delivering clear and reliable marketing insights to drive your business forward. Marketing tracking is generated collaboratively. Accutics ensures that campaign creators, activation teams, and partners can always access, and apply, the latest version of your taxonomy, on any platform. Simple workflows, for standardized data without complexity. When doing marketing and cost analysis, a wide variety of data from various platforms is needed. Forbes estimates that 80% of the time to value is used cleaning it. In short: The race is over before the data arrives. Skip the manual work, and jump straight to connected, standardized, and harmonized data with Accutics. -
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Digger by Digtective
Digtective
Digger is a powerful server-side tracking and attribution platform built for e-commerce brands and agencies that want accurate, privacy-resilient ad performance data. By capturing events directly from your store’s server, Digger bypasses browser limitations, ad blockers, and iOS 14+ restrictions to recover lost conversions. It integrates seamlessly with Meta Conversion API, Google Ads, and TikTok, sending high-quality, deduplicated events that boost Event Match Quality (EMQ) and improve campaign optimisation. With granular UTM and click-ID tracking, Digger connects every sale to its true source, giving you clear, actionable attribution across channels. Whether you run WooCommerce, Shopify, or another platform, Digger helps maximise ROAS, reduce wasted ad spend, and provide transparent performance reporting. It’s ideal for growth-focused brands and agencies managing multiple stores who demand precise, reliable insights to make smarter marketing decisions. -
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LeadsRx Attribution
LeadsRx, Inc.
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors. Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions. -
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Claravine
Claravine
Claravine is redefining data integrity for the global enterprise. The Data Standards Cloud makes it easy for teams to standardize, connect, and control data collaboratively, across the organization. Leading brands use Claravine to take greater ownership and control of their data from the start, for better decisions, stickier consumer experiences, and increased ROI.
