TrueTargeting

TrueTargeting

Infillion
Unbound Insights

Unbound Insights

Bridgeline Digital
+
+

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About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

About

Measure effectiveness for continuous optimization. Align your multichannel marketing efforts to key business goals and measures their effectiveness. Optimize campaigns to ensure the highest degree of success. Robust reporting capabilities to track and measure overall usage and behavior, demographics, key metrics as well as specific asset watches. Deliver persuasive content based on specific audience segments and profiles deriving from interest, past history, location, referrer & more! Our intuitive reports provide deep insight and visibility of usage and behavior across your web properties, so you can manage risk and drive optimization. Visits, journey patterns, downloads, conversions, keywords. Provides an aggregate overview of key analytics and performance indicators. Helps you gain an understanding of who your visitors are, where they’ve come from, and the effectiveness of your buyer persona strategies.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Audience

Companies of all sizes requiring a tool to win more leads with advanced insights

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Company Information

Bridgeline Digital
Founded: 2000
United States
www.experienceunbound.com/products/insights

Alternatives

Alternatives

Woopra

Woopra

Appier
Dreamdata.io

Dreamdata.io

Dreamdata
Heap

Heap

Contentsquare

Categories

Advertising Supported

Categories

Digital Analytics Supported
Web Analytics Supported

Integrations

Bridgeline Unbound Platform Not Supported
DoubleVerify Supported
Experian Connect Supported
Infillion XGraph Supported
LiveRamp Supported
Oracle BlueKai Supported
Semasio Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported

Integrations

Bridgeline Unbound Platform Supported
DoubleVerify Not Supported
Experian Connect Not Supported
Infillion XGraph Not Supported
LiveRamp Not Supported
Oracle BlueKai Not Supported
Semasio Not Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported
Claim TrueTargeting and update features and information
Claim TrueTargeting and update features and information
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Claim Unbound Insights and update features and information