TrackAd

TrackAd

5.0 out of 5 stars
TrackAd impact.com

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TrackAd:

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
impact.com:

About

impact.com is a partnership management platform that helps businesses discover, recruit, manage, and optimize affiliate marketing, influencer, referral, and retail media partnerships. The software provides centralized tools for managing partner relationships, tracking conversions, automating commissions, and measuring revenue generated through performance-based marketing. Its partner marketplace connects brands with affiliate publishers, content creators, influencers, and other potential partners across industries and geographic markets. Advanced tracking and attribution capabilities help businesses measure customer journeys, identify high-performing partnerships, and understand how different marketing channels contribute to conversions. The platform also includes automated contracting, fraud detection, brand safety monitoring, and flexible payment processing in more than 70 currencies. impact.com provides AI-powered partner discovery, campaign management, reporting, and more.
TrackAd:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported
impact.com:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
TrackAd:

Audience

Digital advertisers
impact.com:

Audience

Ecommerce businesses, direct-to-consumer brands, affiliate marketing managers, partnership marketing teams, influencer marketing agencies, content creators, affiliate publishers, digital marketing agencies, performance marketers, customer acquisition teams, referral program managers, retail media professionals, and enterprise organizations seeking affiliate tracking, partner recruitment, influencer management, automated commissions, referral marketing, and performance attribution
TrackAd:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
impact.com:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
TrackAd:

API

Offers API Supported
impact.com:

API

Offers API Supported
TrackAd:

Screenshots and Videos

impact.com:

Screenshots and Videos

TrackAd:

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported
impact.com:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
TrackAd:

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5
impact.com:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
TrackAd:

Pros & Cons from Real Users

Pros

  • All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback.
  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • At the beginning, you need to set aside some time to configure the tool for your own needs.
  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.
TrackAd:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
impact.com:

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported
TrackAd:

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/
impact.com:

Company Information

impact.com
Founded: 2008
United States
impact.com
TrackAd:

Alternatives

impact.com:

Alternatives

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ROIVENUE

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impact.com:
TrackAd:
impact.com:
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Trackier

CloudStuff Technology Pvt Ltd
TrackAd:
CPV Lab Pro

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FirstPromoter

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TrackAd:

Categories

impact.com:

Categories

TrackAd:

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported
impact.com:

Affiliate Features

Affiliate Management Supported
Affiliate Tracking Supported
Banner Management Not Supported
Commission Management Supported
Contest Management Not Supported
Coupon Management Not Supported
Email / Newsletter Communication Not Supported
Fraud Detection Not Supported
Multi Level Marketing (MLM) Not Supported
Multi-Language Not Supported
Social Sharing Not Supported
TrackAd:

Integrations

BigCommerce Not Supported
Connexity Supported
Criteo Supported
Eulerian Supported
Facebook Supported
Google Ad Manager Supported
Google Ads Supported
Google Analytics Supported
Google Data Studio Supported
Instagram Supported
LinkedIn Supported
Payouts.com Not Supported
Rakuten LinkShare Supported
SaleCycle Supported
Slack Supported
Telegram Supported
Tripadvisor Supported
UTMCAP Not Supported
trivago Supported
wecantrack Not Supported
impact.com:

Integrations

BigCommerce Supported
Connexity Not Supported
Criteo Not Supported
Eulerian Not Supported
Facebook Not Supported
Google Ad Manager Not Supported
Google Ads Not Supported
Google Analytics Not Supported
Google Data Studio Not Supported
Instagram Not Supported
LinkedIn Not Supported
Payouts.com Supported
Rakuten LinkShare Not Supported
SaleCycle Not Supported
Slack Not Supported
Telegram Not Supported
Tripadvisor Not Supported
UTMCAP Supported
trivago Not Supported
wecantrack Supported
TrackAd:
Claim TrackAd and update features and information
Claim TrackAd and update features and information
impact.com:
Claim impact.com and update features and information
Claim impact.com and update features and information