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About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

About

Veritone Attribute is a turnkey broadcast attribution solution that enables you to optimize your linear TV and radio campaigns by correlating an ad with web lift in near-real-time. With Attribute, you can track and visualize campaign data, tying it to the response advertisers receive through increased web traffic and unique website visitors. Veritone Attribute is for broadcasters who need a way to track the performance of ads to retain and win more business with tangible ROI data. You can correlate ads with web lift and show that relationship with visualized, easily shareable reports. Through the power of data, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers’ marketing budgets. Leverage near-real-time performance data to correlate web traffic to broadcast campaigns. Track campaign performance and make changes on the fly with metrics such as day, daypart, creative, and more.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital advertisers

Audience

Broadcasters and companies in search of a tool to get near-real-time broadcast advertising attribution and optimize their campaigns

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

1500€/month
Basic
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Company Information

Veritone
Founded: 2014
United States
www.veritone.com/applications/attribute/

Alternatives

Alternatives

ROIVENUE

ROIVENUE

ROIVENUEâ„¢
Airbridge

Airbridge

AB180

Categories

Categories

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Integrations

Adobe Analytics
Connexity
Criteo
Eulerian
Google Ads
Google Analytics
LinkedIn
Microsoft Power BI
MixCommander
Pinterest
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
TikTok
Tradedoubler
Tripadvisor
YouTube

Integrations

Adobe Analytics
Connexity
Criteo
Eulerian
Google Ads
Google Analytics
LinkedIn
Microsoft Power BI
MixCommander
Pinterest
RTB House
Rakuten LinkShare
SaleCycle
Salesforce
Slack
Snapchat
TikTok
Tradedoubler
Tripadvisor
YouTube
Claim TrackAd and update features and information
Claim TrackAd and update features and information
Claim Veritone Attribute and update features and information
Claim Veritone Attribute and update features and information