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About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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About
Campaign tracking made simple. Create UTMs, CIDs, short links and QR codes you can trust with Uplifter. Then get alerts, reports and insights at a glance. Spend more time learning from campaigns, and less time setting them up. One small typo and you lose traffic and derail all your tracking. You lose marketing data, and with it, your competitive advantage. Don't build your next campaign on spreadsheets and best efforts. Generate dependable UTM codes based on your own taxonomy. Push clean, granular campaign data to Google Analytics or Adobe Analytics. Automatically find, flag and fix errors, and make every penny of your budget count.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital advertisers
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Audience
Companies and agencies that want to simplify their campaign tracking processes and track their campaigns accurately
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
1500€/month
Basic
Free Version
Free Trial
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Pricing
£200/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Company InformationUplifter
United Kingdom
upl.inc/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
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Integrations
Adobe Analytics
Google Analytics
AT Internet
Awin
Connexity
Criteo
Facebook
Google Data Studio
Google Marketing Platform
Kelkoo Group
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Integrations
Adobe Analytics
Google Analytics
AT Internet
Awin
Connexity
Criteo
Facebook
Google Data Studio
Google Marketing Platform
Kelkoo Group
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