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About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

About

Campaign tracking made simple. Create UTMs, CIDs, short links and QR codes you can trust with Uplifter. Then get alerts, reports and insights at a glance. Spend more time learning from campaigns, and less time setting them up. One small typo and you lose traffic and derail all your tracking. You lose marketing data, and with it, your competitive advantage. Don't build your next campaign on spreadsheets and best efforts. Generate dependable UTM codes based on your own taxonomy. Push clean, granular campaign data to Google Analytics or Adobe Analytics. Automatically find, flag and fix errors, and make every penny of your budget count.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital advertisers

Audience

Companies and agencies that want to simplify their campaign tracking processes and track their campaigns accurately

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

1500€/month
Basic
Free Version
Free Trial

Pricing

£200/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Company Information

Uplifter
United Kingdom
upl.inc/

Alternatives

Alternatives

LnkFlow

LnkFlow

AMP Studio Ltd.
ROIVENUE

ROIVENUE

ROIVENUEâ„¢

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Adobe Analytics
Google Analytics
AT Internet
Awin
Connexity
Criteo
Facebook
Google Data Studio
Google Marketing Platform
Kelkoo Group
Microsoft Power BI
Pinterest
Rakuten LinkShare
Slack
Snapchat
Telegram
TikTok
Tripadvisor
YouTube
trivago

Integrations

Adobe Analytics
Google Analytics
AT Internet
Awin
Connexity
Criteo
Facebook
Google Data Studio
Google Marketing Platform
Kelkoo Group
Microsoft Power BI
Pinterest
Rakuten LinkShare
Slack
Snapchat
Telegram
TikTok
Tripadvisor
YouTube
trivago
Claim TrackAd and update features and information
Claim TrackAd and update features and information
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Claim Uplifter and update features and information