TrackAd

TrackAd

5.0 out of 5 stars
TrackAd TrackBee

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TrackAd:

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
TrackBee:

About

Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results. TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms. Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered. Sign up, connect store and you are ready to go. Gain insight in all your marketing channels within one comprehensive dashboard. In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels. Optimize your ad spend: minimize losses with smart data.
TrackAd:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported
TrackBee:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
TrackAd:

Audience

Digital advertisers
TrackBee:

Audience

Companies that want a powerful solution to track the effectiveness of their marketing budget
TrackAd:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
TrackBee:

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported
TrackAd:

API

Offers API Supported
TrackBee:

API

Offers API Not Supported
TrackAd:

Screenshots and Videos

TrackBee:

Screenshots and Videos

TrackAd:

Pricing

1500€/month
Basic
Free Version Not Supported
Free Trial Not Supported
TrackBee:

Pricing

€100/month per store
Free Version Not Supported
Free Trial Not Supported
TrackAd:

Reviews/Ratings

Overall 5.0 / 5
ease 4.5 / 5
features 4.5 / 5
design 5.0 / 5
support 4.5 / 5
TrackBee:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
TrackAd:

Pros & Cons from Real Users

Pros

  • All our advertising platform data is brought together in a single tool: we have a clearer view of overall performance, faster budget decisions and less time spent switching between interfaces. The Customer Success team is very helpful, and we see that the platform keeps improving based on user feedback.
  • The attribution and proratisation features let us read our data far more accurately, which matters a lot in a context where cookie consent and analytics changes make numbers harder to interpret. With the arrival of AI features, data analysis has become even easier and more insightful. The time saved is real: automated reporting, KPI alerts, and affiliate closings. The CSM team is proactive, responsive, and never leaves a question unanswered.
  • At Showroomprivé, we use TrackAd to help us identify potentially fraudulent leads and sales claimed by our affiliates. The platform makes the analysis quick and straightforward, which saves us a significant amount of time when reviewing transactions. More importantly, it helps us identify conversions that should not be validated, allowing us to avoid paying commissions on fraudulent or invalid transactions. It has become a useful part of the way we monitor and manage our affiliate activity.

Cons

  • At the beginning, you need to set aside some time to configure the tool for your own needs.
  • The tool covers a lot of analytical angles, so it takes a bit of time at first to know where to find each report. The onboarding sessions help, but be ready to invest a couple of hours upfront.
  • We have recently identified some new types of fraudulent behavior that are not yet automatically detected by TrackAd. However, we have started working with their team to explore potential solutions and see how these cases could be identified in the future.
TrackAd:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
TrackBee:

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported
TrackAd:

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/
TrackBee:

Company Information

TrackBee
The Netherlands
www.trackbee.io
TrackAd:

Alternatives

TrackBee:

Alternatives

Tikra

Tikra

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ROIVENUE

ROIVENUE

ROIVENUE™
TrackAd:
ROIVENUE

ROIVENUE

ROIVENUE™
TrackBee:
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TrackAd:

Categories

TrackBee:

Categories

TrackAd:

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Supported
Multi-Campaign Supported
TrackAd:

Integrations

Facebook Supported
Google Ads Supported
Instagram Supported
Pinterest Supported
TikTok Supported
AT Internet Supported
Google Data Studio Supported
Google Sheets Supported
Kelkoo Group Supported
LinkedIn Supported
Meta Ads Not Supported
Microsoft Power BI Supported
MixCommander Supported
Pinterest Ads Not Supported
RTB House Supported
Shopify Not Supported
Snapchat Supported
Telegram Supported
Tripadvisor Supported
WooCommerce Not Supported
TrackBee:

Integrations

Facebook Supported
Google Ads Supported
Instagram Supported
Pinterest Supported
TikTok Supported
AT Internet Not Supported
Google Data Studio Not Supported
Google Sheets Not Supported
Kelkoo Group Not Supported
LinkedIn Not Supported
Meta Ads Supported
Microsoft Power BI Not Supported
MixCommander Not Supported
Pinterest Ads Supported
RTB House Not Supported
Shopify Supported
Snapchat Not Supported
Telegram Not Supported
Tripadvisor Not Supported
WooCommerce Supported
TrackAd:
Claim TrackAd and update features and information
Claim TrackAd and update features and information
TrackBee:
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