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About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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About
Maximize the effectiveness of your marketing budget by utilizing our cutting-edge tracking and attribution software for precise results.
TrackBee can be connected to all advertising channels! The channels are easy to integrate. Also, we actively contribute to the improvement of these advertising channels by sending real-time data back to the platforms.
Track with ease despite iOS 14.5, cookie consent, and ad blockers — our solution has you covered.
Sign up, connect store and you are ready to go.
Gain insight in all your marketing channels within one comprehensive dashboard.
In order to enhance the performance of the ad platform's pixel, we send the data back to your pixels.
Optimize your ad spend: minimize losses with smart data.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital advertisers
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Audience
Companies that want a powerful solution to track the effectiveness of their marketing budget
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
1500€/month
Free Version
Free Trial
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Pricing
€100/month per store
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Company InformationTrackBee
The Netherlands
www.trackbee.io
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
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Integrations
Facebook
Google Ads
Instagram
Pinterest
TikTok
Adobe Analytics
Criteo
Daisycon
Eulerian
Facebook Ads
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Integrations
Facebook
Google Ads
Instagram
Pinterest
TikTok
Adobe Analytics
Criteo
Daisycon
Eulerian
Facebook Ads
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