Sprinklr MarketingSprinklr
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Related Products
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About
Sprinklr Marketing & Advertising is an AI-native, enterprise campaign management platform that centralizes the full lifecycle of marketing and advertising workflows across 30+ digital, social, and paid channels into one unified system, helping global teams plan, produce, publish, manage, and analyse campaigns with consistency, governance, and real-time insights. It unifies campaign planning, content creation, approval workflows, and cross-channel publishing so teams can coordinate global creative production and execution from a single hub while enforcing brand compliance and governance with role-based access and audit trails. Built-in AI accelerates ideation with generative brief and content suggestions, provides performance optimisation recommendations, and delivers cross-channel reporting and analytics that reveal drivers of audience engagement and campaign ROI.
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About
TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies:
Attribution: a factual, granular analysis of touchpoints to understand the user journeys.
Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish?
Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution.
On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Enterprise marketing, advertising, and creative teams seeking a tool to plan, execute, and optimize omnichannel campaigns at scale
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Audience
Digital advertisers
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
1500€/month
Basic
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationSprinklr
Founded: 2009
United States
www.sprinklr.com/products/marketing-and-advertising/
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Company InformationTrackAd
Founded: 2015
France
www.trackad.ai/
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Categories |
Categories |
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Campaign Management Features
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
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Integrations
Facebook
Google Analytics
Instagram
Salesforce
Slack
TikTok
YouTube
Adobe Analytics
Awin
Criteo
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Integrations
Facebook
Google Analytics
Instagram
Salesforce
Slack
TikTok
YouTube
Adobe Analytics
Awin
Criteo
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