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About

Sprinklr Marketing & Advertising is an AI-native, enterprise campaign management platform that centralizes the full lifecycle of marketing and advertising workflows across 30+ digital, social, and paid channels into one unified system, helping global teams plan, produce, publish, manage, and analyse campaigns with consistency, governance, and real-time insights. It unifies campaign planning, content creation, approval workflows, and cross-channel publishing so teams can coordinate global creative production and execution from a single hub while enforcing brand compliance and governance with role-based access and audit trails. Built-in AI accelerates ideation with generative brief and content suggestions, provides performance optimisation recommendations, and delivers cross-channel reporting and analytics that reveal drivers of audience engagement and campaign ROI.

About

TrackAd makes it possible to know precisely how to distribute your digital budget across acquisition channels. To meet this performance imperative, TrackAd deploys a hybrid approach adapted to market realities, available data, and the latest modeling techniques, providing a decision-making compass to shift budget toward the most profitable channels through complementary methodologies: Attribution: a factual, granular analysis of touchpoints to understand the user journeys. Marketing Mix Modeling (MMM): an analysis of historical data to identify saturation curves and reveal your real investment headroom—how far can you invest before returns diminish? Lift: an analysis isolating the impact of awareness and consideration campaigns to validate their real contribution. On this foundation, NOA, TrackAd's prescriptive intelligence, delivers in seconds recommendations that would take experts 5–10 hours. Users see an average of 21% of budget optimized and reinvested into incremental revenue

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Enterprise marketing, advertising, and creative teams seeking a tool to plan, execute, and optimize omnichannel campaigns at scale

Audience

Digital advertisers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

1500€/month
Basic
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Sprinklr
Founded: 2009
United States
www.sprinklr.com/products/marketing-and-advertising/

Company Information

TrackAd
Founded: 2015
France
www.trackad.ai/

Alternatives

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™

Categories

Categories

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Facebook
Google Analytics
Instagram
Salesforce
Slack
TikTok
YouTube
Adobe Analytics
Awin
Criteo
Google Ad Manager
Google Data Studio
Google Marketing Platform
Kelkoo Group
Microsoft 365
MixCommander
RTB House
Tripadvisor
X (Twitter)
trivago

Integrations

Facebook
Google Analytics
Instagram
Salesforce
Slack
TikTok
YouTube
Adobe Analytics
Awin
Criteo
Google Ad Manager
Google Data Studio
Google Marketing Platform
Kelkoo Group
Microsoft 365
MixCommander
RTB House
Tripadvisor
X (Twitter)
trivago
Claim Sprinklr Marketing and update features and information
Claim Sprinklr Marketing and update features and information
Claim TrackAd and update features and information
Claim TrackAd and update features and information