TrueTargeting

TrueTargeting

Infillion
+
+

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About

​Peer39 is a contextual advertising platform that provides advanced, cookie-free data solutions for modern marketers. The platform offers a comprehensive suite of tools designed to enhance targeting accuracy and campaign performance across various digital environments, including web, mobile, and Connected TV (CTV). Peer39 boasts the industry's largest and most accurate cookieless pre-bid contextual category library, enabling advertisers to identify relevant, suitable, safe, and high-quality inventory for targeting. Peer39 offers brand safety and suitability assessments, ensuring that advertisements appear in appropriate contexts that align with brand values. Peer39 provides comprehensive CTV targeting and reporting solutions, ensuring brand safety and transparency across thousands of channels. It offers tools for publishers to maximize revenue by leveraging Peer39's contextual data and analytics. ​

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital marketers requiring a solution to enhance targeting accuracy and campaign performance across various digital environments

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Peer39
Founded: 2006
United States
www.peer39.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

Categories

Advertising Supported

Categories

Advertising Supported

Integrations

Adloox Supported
Basis DSP Supported
DoubleVerify Not Supported
Experian Connect Not Supported
Infillion XGraph Not Supported
LiveRamp Not Supported
Nexxen Supported
Oracle BlueKai Not Supported
Semasio Not Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported

Integrations

Adloox Not Supported
Basis DSP Not Supported
DoubleVerify Supported
Experian Connect Supported
Infillion XGraph Supported
LiveRamp Supported
Nexxen Not Supported
Oracle BlueKai Supported
Semasio Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported
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