Semasio

​Proximic by Comscore is a division of Comscore that provides programmatic targeting solutions for advertisers, agencies, and publishers. Proximic by Comscore offers privacy-centric targeting solutions designed for today's advertising landscape. Their advanced contextual intelligence allows media buyers to reach target audiences without relying on user identifiers, enhancing targeting scale and precision. For media sellers, Proximic provides inventory curation tools aimed at maximizing audience monetization and attracting more buyers. The platform integrates seamlessly with various programmatic platforms, enabling activation of segments in the platform of choice. Proximic leverages Comscore's extensive data assets, including a double opt-in digital panel of over 2 million persons, data from 75 million TVs, 100 million connected TV devices, and over 350,000 proprietary topics.

​Anonymised is an ID-less data platform that enables publishers and advertisers to understand, reach, and measure audiences at scale without exposing any personal data. It facilitates audience targeting by allowing access to previously inaccessible audiences while maintaining privacy. It leverages granular audience data and predictive AI for customer discovery, aiding in the identification of new customers. Additionally, Anonymised offers attribution capabilities through cohort-based data to measure post-view conversions. As cookies become obsolete and privacy concerns rise, Anonymised provides a solution that balances performance and compliance. It connects publishers aiming to better monetize their audiences with advertisers seeking enhanced marketing performance. Anonymised's proprietary technology ensures scale, targeting accuracy, and privacy compliance. Publishers can monetize 100% of their audiences by targeting all consented users with cross-publisher audience data.