Semasio

​Advanced Contextual is a contextual advertising platform that enables brands, publishers, platforms, and data owners to target high-intent customers on the open web and social media without relying on third-party cookies. Advanced Contextual analyzes signals from 3.5 billion content pages across 55,000 publishers, allowing marketers to understand and identify customers based on the content they engage with. Unlike competitors that rely on standard taxonomies, Advanced Contextual creates custom audiences by targeting specific keywords that resonate with buyers, enabling brands to reach high-intent audiences in unexpected and cost-effective places. This approach ensures scalable marketing performance while maintaining consumer privacy.

​Anonymised is an ID-less data platform that enables publishers and advertisers to understand, reach, and measure audiences at scale without exposing any personal data. It facilitates audience targeting by allowing access to previously inaccessible audiences while maintaining privacy. It leverages granular audience data and predictive AI for customer discovery, aiding in the identification of new customers. Additionally, Anonymised offers attribution capabilities through cohort-based data to measure post-view conversions. As cookies become obsolete and privacy concerns rise, Anonymised provides a solution that balances performance and compliance. It connects publishers aiming to better monetize their audiences with advertisers seeking enhanced marketing performance. Anonymised's proprietary technology ensures scale, targeting accuracy, and privacy compliance. Publishers can monetize 100% of their audiences by targeting all consented users with cross-publisher audience data.