PathFactory vs. ZoomInfo Sales Comparison


PathFactory	ZoomInfo Sales ZoomInfo	+	+
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		Related Products AmpiFire We focus on creating and distributing content at scale, making it easier for companies to reach a broader audience without needing extensive internal resources or expertise in content creation and repurposing. This helps small to medium-sized businesses compete and scale without the over reliance on acquisition via paid channels. Get more targeted buyer traffic from the biggest and best traffic source in the world. Improves brand presence online and increases conversions across all traffic sources. 57 Ratings Visit Website Hightouch Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse. 484 Ratings Visit Website D&B Hoovers D&B Hoovers is a sales intelligence and revenue workflow platform that helps sales and revenue teams identify, prioritize, and act on buying signals. By combining trusted company and contact data with buyer intent, website engagement, trigger events, business insights, and AI-powered assistance, D&B Hoovers helps organizations uncover opportunities sooner and engage prospects with greater relevance. Teams can discover new accounts, identify decision-makers, monitor market activity, and focus on the opportunities most likely to drive revenue. Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers provides extensive company and contact intelligence, account-based prospecting capabilities, ideal customer profile analysis, and total addressable market insights. Advanced search and segmentation tools help sales and marketing teams build targeted prospect lists and prioritize outreach efforts. D&B Hoovers also delivers valuable context for customer engagement, including company news, corporate family structures, financial information, technology insights, industry intelligence, and real-time business triggers. Intent data and account signals help teams engage potential buyers at the right time with more informed and personalized outreach. With integrations across CRM and sales workflows, D&B Hoovers helps organizations improve productivity, reduce research time, accelerate pipeline development, and drive more effective revenue growth strategies. 1,201 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 10,536 Ratings Visit Website Adobe Experience Manager Adobe Experience Manager is a content management platform that integrates digital asset management, content management systems, and digital enrollment tools. The platform features AI-based agents that automate workflows, governance, and content optimization. Experience Production Agent streamlines site updates and content migration, while Content Optimization Agent adapts content for different channels. The system includes a comprehensive digital asset management solution that facilitates rapid sourcing and delivery of assets, minimizing time spent on content adjustments. Digital forms and guides functionality enables streamlined form creation and e-signature capabilities for enhanced document management. Additional components include learning manager for educational content delivery and digital guides for documentation management. The platform connects these various elements to create a cohesive system for managing digital content across multiple touchpoints. 1,886 Ratings Visit Website Extole Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and offer programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access, plus an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. Behind every campaign, Extole orchestrates creative content, rules, and reward fulfillment, dynamically adapting each offer to the audience and channel. Our enterprise-grade infrastructure ensures every offer is delivered securely, accurately, and reliably. Build your next offer program with Extole. 71 Ratings Visit Website Portal Wholesale CRM Portal Wholesale is a wholesale sales platform built specifically for fashion and B2B wholesale teams, combining a wholesale CRM, order management system, meeting scheduler, and retail buyer marketplace into one unified platform. Designed around the real workflows of wholesale sales reps and showroom teams, Portal Wholesale helps brands manage accounts, pipelines, orders, seasonal linesheets, outreach, and buyer relationships without relying on spreadsheets or disconnected tools. The platform allows sales teams to work directly from Gmail using a built-in CRM extension that automatically syncs emails, tracks conversations, shares linesheets, and logs activity into the CRM in real time. Portal Wholesale also includes scheduling tools optimized for fashion markets and trade shows, allowing teams to coordinate appointments, showroom visits, and buyer meetings with built-in booking rules and availability management. Visit Website Air Air gives your team's work a memory. Every asset, version, and approval is tracked in one place, and that context powers everything that happens next: finding what's approved in seconds, adapting it for any channel, and scaling it everywhere without breaking brand. Air connects the creative team that makes the work to the marketing team that multiplies it, with a shared system of record keeping everyone aligned. 849 Ratings Visit Website Knak Knak is the no-code platform that empowers self-sufficient marketing teams to create beautiful, on-brand emails and landing pages — without relying on developers or agencies. Built for speed and collaboration, Knak streamlines campaign production with modular templates, real-time editing, simple collaboration, and seamless integrations with leading MAPs like Adobe Marketo Engage, Salesforce Marketing Cloud, Oracle Eloqua, and more. Whether you're supporting global teams or launching fast-turn campaigns, Knak helps you go from brief to build in minutes—not weeks. Say goodbye to bottlenecks and hello to marketing agility. 169 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. It's also easy to get started: While traditional tools force teams through long setup cycles and training, ActiveCampaign delivers measurable lifts in engagement and conversions in days. 89% of surveyed customers say the platform meets their business needs better than the competition, and 88% say ActiveCampaign delivers value faster than competitors. Read our ROI report for methodology 17,291 Ratings Visit Website
About Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.	About Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo Sales. Build an account universe based on your Ideal Customer Profiles and reach decision makers with the largest B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses. Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web. Discover and connect with decision makers from companies exploring your business website. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Build and execute multi-touch sales cadences with our native phone dialer and email tool. Shorten your sales cycle with ZoomInfo Chat, an easy-to-use, data-driven chat bot tool. Set real-time lead alerts to engage best-fit buyers or automate lead-qualifying interactions to free up your internal team.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Supported Android Supported Chromebook Supported
Audience Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences	Audience Companies in need of an advanced B2B sales solution to maximize productivity, accelerate pipeline and reach revenue potential
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory. Cons Can't think of anything really. It did what we asked it to do, and then some.	Pros & Cons from Real Users Pros The biggest positive impact we experienced after implementing ZoomInfo SalesOS is the lead conversion rate. It helped to bring leads and gave the easiest way to approach and make them customers. Works great for small and mid-size businesses. Cons There is some learning curve on this platform. No other negative.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information PathFactory Founded: 2012 Canada www.PathFactory.com	Company Information ZoomInfo Founded: 2000 United States www.zoominfo.com/solutions/sales
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Categories Account Based Marketing Supported AI Marketing Supported Content Experience Supported Content Marketing Supported Customer Data Platforms (CDP) Supported Lead Generation Supported	Categories Account Based Marketing Supported Account Data Management Supported Buyer Intent Supported Cold Email Supported Contact Management Supported Conversation Intelligence Supported Conversational AI Supported Customer Communications Management Supported Customer Data Platforms (CDP) Supported Customer Engagement Supported Data Enrichment Supported Email Marketing Supported Email Tracking Supported Inside Sales Supported Lead Capture Supported Lead Generation Supported Lead Intelligence Supported Lead Management Supported Live Chat Supported Market Intelligence Supported Marketing Account Intelligence Supported Marketing Automation Supported Sales Acceleration Supported Sales Enablement Supported Sales Engagement Supported Sales Performance Management Supported SMS Marketing Supported
Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Not Supported Target Account Identification Not Supported Customer Data Platforms (CDP) Features Behavioral Analytics Supported Campaign Management Not Supported Customer Profiles Not Supported Customer Segmentation Supported Data Integration Supported Data Matching Not Supported GDPR Compliance Supported Personalization Supported Predictive Modeling Not Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Not Supported Lead Capture Supported Lead Database Integration Not Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Not Supported Pipeline Management Not Supported Prospecting Tools Not Supported Visitor Identification Supported Show More Features Content Marketing Features Audience Targeting Supported Brand Management Supported Campaign Management Not Supported Categorization / Grouping Supported Conversion Tracking Supported Distribution Management Supported Editorial Calendar Not Supported Multi-Channel Publishing Supported Publish Scheduling Not Supported SEO Management Not Supported Social Media Management Not Supported Video Management Not Supported	Account Based Marketing Features Analytics Not Supported Campaign Personalization Not Supported Customer Segmentation Supported Engagement Monitoring Not Supported Lead Nurturing Supported Lead Scoring Not Supported Progress Tracking Not Supported Prospecting Tools Supported Target Account Identification Not Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Not Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Show More Features Buyer Intent Features B2B Lead Generation Supported Channel Attribution Not Supported Competitor Analysis Not Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Not Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Not Supported Contact Management Features Activity Management Not Supported Appointment Management Not Supported Contact Database Supported Contact History Not Supported Contact Import/Export Not Supported Customer Pipeline Not Supported Email Marketing Not Supported Group Management Not Supported Interaction Tracking Supported Lead Management Supported Prospecting Tools Supported Sales Pipeline Management Not Supported Search / Filter Supported Segmentation Not Supported Shared Contacts Not Supported Social Media Integration Not Supported Lead Capture Features Business Card / Badge Scanning Not Supported Dashboard Not Supported Data Extraction Not Supported Lead Distribution Not Supported Lead Notifications Supported Lead Nurturing Not Supported Lead Qualification Supported Lead Scoring Not Supported Online Forms Not Supported Lead Management Features Activity Tracking Not Supported Campaign Management Not Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Supported Lead Scoring Not Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Not Supported Live Chat Features Canned Responses Not Supported Customizable Branding Not Supported Geo Targeting Not Supported Offline Form Not Supported Proactive Chat Not Supported Screen Sharing Not Supported Third Party Integration Not Supported Transfers / Routing Not Supported Website Visitor Tracking Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Supported Sales Enablement Features Collaboration Not Supported Contact Management Not Supported Content Management Not Supported Document Management Not Supported Goals / Quota Management Not Supported Lead Management Supported Meeting Management Not Supported Performance Management Not Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Not Supported Training Management Not Supported Sales Engagement Features Call Scripts / Call Steps Not Supported CRM Integration Supported Email Sequences Not Supported Email Tracking / Automation Not Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Not Supported Sales Automation Not Supported Search Not Supported Task Management Not Supported Templates Not Supported Workflow Management Supported
Integrations 6sense Supported Adobe Marketo Engage Supported Adobe Real-Time CDP Supported Allego Supported Aprimo Supported Outreach Not Supported Pipedrive Not Supported Salesforce Not Supported Salesloft Not Supported Slack Not Supported Sugar Sell Not Supported Terminus Supported Vidyard Supported Zoho CRM Not Supported ZoomInfo Not Supported ZoomInfo Chat Not Supported ZoomInfo Engage Not Supported ZoomInfo Marketing Not Supported ZoomInfo Operations Not Supported ZoomInfo Talent Not Supported Show More Integrations View All 7 Integrations	Integrations 6sense Not Supported Adobe Marketo Engage Not Supported Adobe Real-Time CDP Not Supported Allego Not Supported Aprimo Not Supported Outreach Supported Pipedrive Supported Salesforce Supported Salesloft Supported Slack Supported Sugar Sell Supported Terminus Not Supported Vidyard Not Supported Zoho CRM Supported ZoomInfo Supported ZoomInfo Chat Supported ZoomInfo Engage Supported ZoomInfo Marketing Supported ZoomInfo Operations Supported ZoomInfo Talent Supported Show More Integrations View All 14 Integrations
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