Outreach vs. Informa TechTarget Priority Engine Comparison


Outreach	Informa TechTarget Priority Engine Informa TechTarget	+	+
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About The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics.	About Priority Engine™ improves marketing and sales by providing direct access to real buyers at priority-ranked accounts. See how Priority Engine supports what you do. Close more deals faster with Priority Engine Email Alerts. Receive valuable insights about the most active accounts in your territory, delivered right to your inbox. Turn your website visitors into opportunities with Inbound Converter. Priority Engine’s Inbound Converter automatically identifies in-market accounts visiting your website, appends contacts from the active buying team and enriches them with purchase intent insights to help you close.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Chief Revenue Officer, Chief Sales Officer, SVP/RVP Sales, VP Sales, Sales Director, Sales Manager, Sales Operations, Sales Enablement.	Audience Organizations and sales teams that want direct, real-time buyer intent data
Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.5 / 5 features 4.6 / 5 design 4.6 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros As an SDR, I love how simple it is to create and edit sequences. On a daily basis we send a lot of emails so it's very important to have a tool that makes it as simple as possible. We have to do everything from Outreach (cold calls, sequenced emails, leave voicemails, etc) so it helps us save a lot of time and we can contact more people per day. It is really time efficient. Their training team is highly professional and makes onboarding seamless for my team. The user interface is super appealing. It keeps you updated on every opportunity for sales. Easy to analyze and modify sales pipeline. It helps you to increase your conversion rate of leads. Detailed reports on sales activity. It has a good dashboard that helps me positively visualize the functions. The calendar has impressive releases in each edition. It is imperative to trigger a multi-touch activity sequence in terms of sales. It integrates with Salesforce and other relevant software. I love that it integrates with Salesforce and simplifies the process of logging tasks. More than anything though I love that the sequences help me to follow up with my prospects in a regular cadence. The software handles sales automation that helps us to speed up all workflows that include our sales team communications. With the platform it is easy to create strategies that are attached to email, voice calls and social media. Outreach is a good fit for sales management services that do not focus directly on funnel management. Cons Sometimes it gets stuck out of nowhere and you have to kinda reset it. Loved the Outreach platform. No cons experienced. It is impossible to change the steps or edit them when activating a sales sequence; I have to recreate one from scratch. You can filter your tasks by certain criteria but not by step in the sequence. (Currently) Unlike other services of its kind, Outreach cannot be implemented as an extension for Help Desk services, so it doesn't seem to be possible to perform actions such as help desk ticket scanning in Outreach. In any case, Outreach still maintains many qualities that keep it at the forefront of today's sales world.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Outreach Founded: 2014 United States outreach.io	Company Information Informa TechTarget Founded: 1999 United States www.techtarget.com/products/priority-engine/
Alternatives 11x	Alternatives DemandScience
Close	Bombora
Conquer	Spiceworks Ziff Davis (SWZD) Spiceworks Ziff Davis
Apollo Apollo.io	6sense
Reply View All	Demandbase View All
Categories Account Based Marketing Supported AI Lead Generation Tools Supported AI Sales Agents Supported AI SDR Supported Cold Email Supported Conversational AI Supported Customer Data Platforms (CDP) Supported Customer Engagement Supported Data Enrichment Supported Email Marketing Supported Email Personalization Supported Email Tracking Supported Inside Sales Supported Lead Capture Supported Lead Generation Supported Lead Management Supported Sales Acceleration Supported Sales Content Management Supported Sales Enablement Supported Sales Engagement Supported Sales Force Automation Supported Sales Intelligence Supported Sales Performance Management Supported SMS Marketing Supported	Categories Account Based Marketing Supported B2B Data Supported Buyer Intent Supported Data Enrichment Supported Demand Generation Supported Inside Sales Supported Marketing Account Intelligence Supported Sales Intelligence Supported
Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Inside Sales Features Auto-Dialing Supported Call List Management Supported Call Recording Supported Campaign Management Supported Dashboard Supported Data Management Supported Lead Capture Supported Lead Distribution Supported Lead Scoring Supported Performance Management Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Not Supported Data Enrichment Not Supported Data Import/Export Not Supported Data Mining Not Supported Data Verification Not Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Not Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Not Supported Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Not Supported Campaign Management Supported Customer Profiles Not Supported Customer Segmentation Not Supported Data Integration Not Supported Data Matching Not Supported GDPR Compliance Not Supported Personalization Not Supported Predictive Modeling Not Supported Customer Engagement Features Analytics Supported Churn Management Supported Communication Management Not Supported Community Management Not Supported Content Syndication Not Supported Feedback Collection Not Supported Gamification Not Supported Live Chat Not Supported Video Content Not Supported Lead Capture Features Business Card / Badge Scanning Supported Dashboard Supported Data Extraction Supported Lead Distribution Supported Lead Notifications Supported Lead Nurturing Supported Lead Qualification Supported Lead Scoring Supported Online Forms Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Supported Campaign Management Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Not Supported Prospecting Tools Supported Source Tracking Supported Sales Acceleration Features Campaign Management Not Supported CPQ Not Supported Dialer Not Supported Email Sequencing Supported Email Templates Not Supported Email Tracking Not Supported List Building Not Supported Meeting Scheduler Not Supported Predictive Analytics Not Supported Reporting Supported Sales Gamification Not Supported Sales Intelligence Supported Sales Workflow Management Not Supported Sales Content Management Features Audio / Video Recording Not Supported Audio File Management Not Supported Branded Sales Content Not Supported Centralized Sales Content Repository Supported Collaboration Tools Supported Content Recommendations Not Supported Email Management Supported Engagement Analytics Not Supported Interaction Tracking Not Supported Personalization Not Supported Sales Partner Management Not Supported Sales Training / Onboarding Not Supported Video File Management Not Supported Sales Enablement Features Collaboration Supported Contact Management Supported Content Management Not Supported Document Management Supported Goals / Quota Management Not Supported Lead Management Supported Meeting Management Supported Performance Management Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Not Supported Training Management Not Supported Sales Engagement Features Call Scripts / Call Steps Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Supported Sales Automation Supported Search Supported Task Management Not Supported Templates Supported Workflow Management Not Supported Sales Force Automation Features Call Management Not Supported Campaign Management Not Supported Channel Management Not Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Not Supported Email Marketing Supported Field Sales Management Not Supported Lead Management Supported Opportunity Management Not Supported Performance Metrics Supported Proposal Generation Not Supported Referral Tracking Not Supported Sales Forecasting Supported Territory Management Not Supported Sales Performance Management Features Incentive Compensation Management (ICM) Not Supported Predictive Sales Analytics Not Supported Quota Management Not Supported Reporting / Analytics Supported Sales Coaching Analysis Supported Sales Gamification Not Supported Sales Performance Tracking Supported Sales Planning & Forecasting Supported Territory Management Not Supported	Account Based Marketing Features Analytics Supported Campaign Personalization Supported Customer Segmentation Supported Engagement Monitoring Supported Lead Nurturing Supported Lead Scoring Supported Progress Tracking Supported Prospecting Tools Supported Target Account Identification Supported Inside Sales Features Auto-Dialing Not Supported Call List Management Not Supported Call Recording Not Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Not Supported Lead Distribution Supported Lead Scoring Not Supported Performance Management Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Supported Show More Features Buyer Intent Features B2B Lead Generation Supported Channel Attribution Supported Competitor Analysis Supported Content Marketing Not Supported CRM Integration Supported Customer Journey Mapping Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Supported
Integrations HubSpot CRM Supported HubSpot Customer Platform Supported HubSpot Marketing Hub Supported Octane11 Supported Salesforce Supported Adobe Marketo Engage Not Supported Airspeed Supported CloudTalk Supported Eloqua Not Supported MonsterConnect Supported OpenAdapt Supported Pylar Supported SMARTe Supported Samplead Supported Showpad Coach Supported SpurIQ Supported VIDU Supported VOL AI Supported Yess Supported Show More Integrations View All 273 Integrations	Integrations HubSpot CRM Supported HubSpot Customer Platform Supported HubSpot Marketing Hub Supported Octane11 Supported Salesforce Supported Adobe Marketo Engage Supported Airspeed Not Supported CloudTalk Not Supported Eloqua Supported MonsterConnect Not Supported OpenAdapt Not Supported Pylar Not Supported SMARTe Not Supported Samplead Not Supported Showpad Coach Not Supported SpurIQ Not Supported VIDU Not Supported VOL AI Not Supported Yess Not Supported Show More Integrations View All 9 Integrations
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