Opti-BehaviorOptiUser
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Related Products
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About
Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow.
All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required.
Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action.
Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89
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About
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.
With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.
Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Audience
WordPress sites
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Audience
Mobile & Web Developers, UX Designers, Digital Marketing, Analysts
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Support
Phone Support
Not Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.
Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking. Business EUR 179/year: multi-site licence. Agency EUR 299/year: white-label client reports and agency dashboard. All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Supported
Free Trial
Supported
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Pricing
$39 per month
Free package: 1,500 sessions/month
Startup package: $39/month for 5,000 sessions/month Business package: $95/month for 15,000 sessions/month Ultimate package: contact Smartlook for more pricing information
Free Version
Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Company InformationOptiUser
Founded: 2026
France
optiuser.com
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Company InformationSmartlook
Founded: 2016
Czech Republic
www.smartlook.com/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Heatmap Features
Behavioral Mapping
Supported
Dashboard
Supported
Dynamic Maps
Supported
Element Analytics
Supported
Embeddable Maps
Not Supported
For Sales
Supported
For Science
Not Supported
Radial Mapping
Not Supported
Territorial Mapping
Not Supported
Website Analytics
Supported
Session Replay Features
Eye Tracking
Supported
Form Analytics
Supported
Heatmaps
Supported
Mouse Tracking
Supported
Optimization Tools
Supported
Session Recording
Supported
Surveys
Supported
User Experience Analysis
Supported
User Feedback
Supported
Visitor Segmentation
Supported
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Heatmap Features
Behavioral Mapping
Supported
Dashboard
Supported
Dynamic Maps
Not Supported
Element Analytics
Supported
Embeddable Maps
Not Supported
For Sales
Not Supported
For Science
Not Supported
Radial Mapping
Not Supported
Territorial Mapping
Not Supported
Website Analytics
Supported
Session Replay Features
Eye Tracking
Not Supported
Form Analytics
Not Supported
Heatmaps
Supported
Mouse Tracking
Supported
Optimization Tools
Not Supported
Session Recording
Supported
Surveys
Not Supported
User Experience Analysis
Supported
User Feedback
Not Supported
Visitor Segmentation
Not Supported
AB Testing Features
Audience Targeting
Not Supported
Campaign Segmentation
Not Supported
Funnel Analysis
Supported
Heatmaps
Supported
Landing Pages / Web Forms
Not Supported
Multivariate Testing
Not Supported
Split Testing
Not Supported
Statistical Relevance Analysis
Not Supported
Surveys
Not Supported
Test Scheduling
Not Supported
Visual Editor
Not Supported
Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Not Supported
Channel Attribution
Supported
Customer Journey Mapping
Not Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Not Supported
ROI Tracking
Not Supported
Social Media Metrics
Not Supported
Website Analytics
Supported
Mobile App Analytics Features
A/B Testing
Not Supported
Channel Attribution
Supported
Cohort Analysis
Supported
Funnel Analysis
Supported
In-App Events Tracking
Supported
Push Notifications
Not Supported
Retention Tracking
Not Supported
Revenue Tracking
Not Supported
Uninstall Tracking
Not Supported
Predictive Analytics Features
AI / Machine Learning
Not Supported
Benchmarking
Not Supported
Data Blending
Not Supported
Data Mining
Not Supported
Demand Forecasting
Not Supported
For Education
Not Supported
For Healthcare
Not Supported
Modeling & Simulation
Supported
Sentiment Analysis
Not Supported
Product Analytics Features
Attribution
Supported
Automatic Data Capture
Supported
Churn Reporting
Not Supported
Customer Feedback Collection
Supported
Customer Guidance
Not Supported
Customer Journey Analytics
Supported
Data Export
Supported
Data History Retention
Supported
Data Labeling
Not Supported
Product Engagement Scoring
Not Supported
Real-Time Data Analysis
Supported
Touchpoint Analytics
Supported
User Segmentation
Not Supported
UX Features
Animation
Supported
For Mobile
Supported
For Websites
Supported
Heatmaps
Supported
Prototyping
Not Supported
Screen Activity Recording
Supported
Unmoderated Testing
Supported
Usability Testing
Supported
User Journeys
Supported
User Research
Supported
Web Analytics Features
Campaign Management
Not Supported
Conversion Tracking
Supported
Form Analytics
Not Supported
Goal Tracking
Supported
Keyword Tracking
Not Supported
Multiple Site Management
Supported
Pageview Tracking
Supported
Referral Source Tracking
Supported
Site Search Tracking
Supported
Time on Site Tracking
Supported
User Interaction Tracking
Supported
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Integrations
WordPress
Supported
Autoptimize
Supported
Axis LMS
Not Supported
Beaver Builder
Supported
Elementor
Supported
Forminator
Supported
Google Analytics
Not Supported
Gravity Forms
Supported
Hummingbird
Supported
Intercom
Not Supported
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Integrations
WordPress
Supported
Autoptimize
Not Supported
Axis LMS
Supported
Beaver Builder
Not Supported
Elementor
Not Supported
Forminator
Not Supported
Google Analytics
Supported
Gravity Forms
Not Supported
Hummingbird
Not Supported
Intercom
Supported
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