Opti-Behavior

Opti-Behavior

OptiUser
+
+

Related Products

  • Flashcloud
    16 Ratings
    Visit Website
  • Convesio
    63 Ratings
    Visit Website
  • Bluehost
    31,160 Ratings
    Visit Website
  • TinyPNG
    67 Ratings
    Visit Website
  • wp2print
    7,598 Ratings
    Visit Website
  • InMotion Hosting
    3,077 Ratings
    Visit Website
  • one.com
    32 Ratings
    Visit Website
  • DropTrack
    191 Ratings
    Visit Website
  • UENI
    9,369 Ratings
    Visit Website
  • Community Phone
    1,450 Ratings
    Visit Website

About

Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89

About

Pathmetrics is a WordPress plugin that helps marketers track every step of the customer journey from first visit to final conversion. It gives instant visibility into how every page and marketing channel contributes to sales or form submissions without relying on complex analytics tools. Designed for simplicity, Pathmetrics visualizes the complete conversion path and calculates the time between first click and conversion, providing clarity on multi-touch attribution. The plugin integrates seamlessly with popular form builders like Gravity Forms, WPForms, Contact Form 7, Jetpack Forms, and Ninja Forms, as well as WooCommerce. Fully GDPR-compliant by default, it automatically connects with cookie consent tools such as Cookiebot, CookieYes, and Complianz. With Pathmetrics, businesses can finally understand which channels drive real revenue and optimize their marketing spend with unbiased data.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

WordPress sites

Audience

Digital marketers, agencies, and eCommerce businesses using WordPress who need a simple, privacy-compliant, and independent conversion tracking solution to understand cross-channel performance and prove marketing ROI

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$0
Free version available in the official WordPress plugin directory: real-time analytics, click and scroll heatmaps, conversion funnels and A/B testing.

Pro EUR 89/year: adds session recordings, form analytics, user journeys, error and performance tracking.

Business EUR 179/year: multi-site licence.

Agency EUR 299/year: white-label client reports and agency dashboard.

All tiers are fully self-hosted. Visitor data is stored in your own database and never sent to a third party.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

OptiUser
Founded: 2026
France
optiuser.com

Company Information

Pathmetrics
Founded: 2025
Belgium
www.pathmetrics.io

Alternatives

Alternatives

Categories

Categories

Heatmap Features

Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics

Session Replay Features

Eye Tracking
Form Analytics
Heatmaps
Mouse Tracking
Optimization Tools
Session Recording
Surveys
User Experience Analysis
User Feedback
Visitor Segmentation

Integrations

WordPress
Astra
Autoptimize
Beaver Builder
Contact Form 7
Divi
Elementor
Forminator
Gravity Forms
Hummingbird
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
W3 Total Cache
WP Rocket
WPBakery
WPForms
WooCommerce

Integrations

WordPress
Astra
Autoptimize
Beaver Builder
Contact Form 7
Divi
Elementor
Forminator
Gravity Forms
Hummingbird
Jetpack for Wordpress
LiteSpeed Web Server
Ninja Forms
Oxygen
W3 Total Cache
WP Rocket
WPBakery
WPForms
WooCommerce
Claim Opti-Behavior and update features and information
Claim Opti-Behavior and update features and information
Claim Pathmetrics and update features and information
Claim Pathmetrics and update features and information