Objective Platform

Objective Platform

Objective Partners
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About

Benefit from the tools within Objective Platform to either reach your targets in the most cost-effective way or get the highest return from a fixed budget. Don't rely on channel-specific metrics. Evaluate the impact of your marketing investments to your business targets. Create your single source of truth. With Objective Platform you automate data ingestion, validation and harmonization from 200+ sources. Get results faster and more accurately. Use modelling to attribute business outcomes to media investments and other relevant factors. Objective and transparent. Use our battle-tested dashboards and reports to understand the drivers of marketing and media performance. The platform helps you quantify the value of marketing investments and identify outliers. Use these learnings to start experimenting.

About

Verified customer insight and ROI for all your marketing investments. Semcasting pioneered the use of IP targeting with machine learning to maximize customer reach on any device with complete transparency. Our twice patented technology allows organizations to onboard CRM data, create new prospect audiences, identify qualified leads, and monitor audience performance. Conventional audience targeting has traditionally been based on cookies. Cookie onboarding only delivers access to roughly 30% of your audience – often with a 3X duplication rate among unique users. Target audiences at home, school or work, on their desktops, laptops, tablets, smart phones, IP radio, smart home devices and on Connected TV. Semcasting's IP targeting technology provides reach to more than 400+ million unique devices and networks with coverage of more than 2 billion IP addresses. Smart Zones automatically matches, scores and enhances mailing lists, CRM files or IP addresses with 750 deterministic attributes.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing Analytics solution for companies

Audience

Companies that want to map anonymous website visitors to prospects

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Objective Partners
Founded: 2014
Netherlands
www.objectivepartners.com

Company Information

Semcasting
Founded: 2009
United States
www.semcasting.com

Alternatives

Alternatives

Dreamdata.io

Dreamdata.io

Dreamdata
Dreamdata.io

Dreamdata.io

Dreamdata
Objective Platform

Objective Platform

Objective Partners
AnyTrack

AnyTrack

AnyTrack Analytics

Categories

Categories

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Integrations

No info available.

Integrations

No info available.
Claim Objective Platform and update features and information
Claim Objective Platform and update features and information
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Claim Semcasting and update features and information