Nutshell vs. ZoomInfo Sales Comparison


Nutshell	ZoomInfo Sales ZoomInfo	+	+
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About Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Launched in 2010, Nutshell is a top-rated CRM known for its affordability and user-friendliness, serving thousands of businesses globally. Every Nutshell subscription includes unlimited data storage, fully customizable reporting tools, free data migration assistance, and world-class live support, all at an extremely affordable price. Nutshell integrates with the software small businesses already use, including Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Nutshell also offers native iPhone and Android apps, allowing sales reps to create, search, and edit contact information in the field.	About Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo Sales. Build an account universe based on your Ideal Customer Profiles and reach decision makers with the largest B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses. Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web. Discover and connect with decision makers from companies exploring your business website. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Build and execute multi-touch sales cadences with our native phone dialer and email tool. Shorten your sales cycle with ZoomInfo Chat, an easy-to-use, data-driven chat bot tool. Set real-time lead alerts to engage best-fit buyers or automate lead-qualifying interactions to free up your internal team.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Not Supported Android Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Supported Android Supported Chromebook Supported
Audience Small and medium-sized businesses with inside sales teams, across multiple industries.	Audience Companies in need of an advanced B2B sales solution to maximize productivity, accelerate pipeline and reach revenue potential
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $13.00/month/user Nutshell Sales: From $13/user per month. Nutshell Marketing: Pricing based on # of marketable contacts, starting at $5/month. Nutshell Engagement: $16 per user per month Free Version Not Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.6 / 5 ease 4.6 / 5 features 4.4 / 5 design 4.4 / 5 support 4.5 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 4.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros Easy to Use and Effective Makes Customer Tracking Easy Clean, User-Friendly CRM Simple, Intuitive, and Reliable One of the standout features of Nutshell CRM is its user-friendly interface. The clean, intuitive design makes it incredibly easy for team members to navigate and get up to speed quickly, even if they're not particularly tech-savvy. This simplicity doesn't sacrifice functionality, as the CRM also offers comprehensive reporting and analytics. With customizable reports and a dynamic dashboard, Nutshell provides valuable insights into sales performance, lead generation, and customer interactions. This combination of ease-of-use and powerful reporting tools makes it an ideal solution for teams looking to streamline their workflows while gaining actionable business insights. Nutshell is easy to adopt and intuitive for sales teams, which leads to higher usage and better data quality. Pipelines and fields are flexible enough to reflect real sales processes without overcomplication. Visibility into deals, activities, and follow-ups is clear, making it easier for managers to coach and forecast effectively. Nutshell is a user-friendly CRM that works well for managing contacts and sales activity. It’s intuitive and keeps our pipeline organized. Some advanced features may require setup and customization, but overall it’s a dependable tool. Ease of use Ability to group contacts together based on location Tracking leads and contacts Frequent updates Cons Some features take a little time to fully learn but not difficult at all While Nutshell offers a lot of great features, there are a few areas that could be improved. Some users may find the lack of advanced customization options in certain areas, like the user interface or reporting templates, a bit limiting. Additionally, while it integrates with many tools, it doesn't support as wide a range of integrations as some other CRMs, which could be a drawback for teams using more niche software. Advanced reporting and automation are more limited compared to larger enterprise CRMs, and highly complex workflows may require workarounds. Teams looking for deep native marketing automation or heavy customization at the enterprise level may find Nutshell intentionally streamlined rather than exhaustive. There are too many features and settings and it can get very confusing. Sometimes buggy. Pages can freeze up but resolves itself with page refresh.	Pros & Cons from Real Users Pros The biggest positive impact we experienced after implementing ZoomInfo SalesOS is the lead conversion rate. It helped to bring leads and gave the easiest way to approach and make them customers. Works great for small and mid-size businesses. Cons There is some learning curve on this platform. No other negative.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Nutshell Founded: 2009 United States www.nutshell.com	Company Information ZoomInfo Founded: 2000 United States www.zoominfo.com/solutions/sales
Alternatives monday CRM monday.com	Alternatives Apollo Apollo.io
HubSpot CRM HubSpot	UpLead
Maximizer CRM Maximizer Software	LeadIQ
Pipedrive	ZoomInfo
Salesforce View All	Outreach View All
Categories AI CRM Supported Construction CRM Supported Contact Management Supported CRM Supported Email Marketing Supported Fatigue Management Supported Inside Sales Supported Insurance CRM Supported Lead Management Supported Marketing Automation Supported Online Form Builders Supported Sales Analytics Supported Sales Enablement Supported Sales Engagement Supported Sales Force Automation Supported Sales Tracking Supported	Categories Account Based Marketing Supported Account Data Management Supported Buyer Intent Supported Cold Email Supported Contact Management Supported Conversation Intelligence Supported Conversational AI Supported Customer Communications Management Supported Customer Data Platforms (CDP) Supported Customer Engagement Supported Data Enrichment Supported Email Marketing Supported Email Tracking Supported Inside Sales Supported Lead Capture Supported Lead Generation Supported Lead Intelligence Supported Lead Management Supported Live Chat Supported Market Intelligence Supported Marketing Account Intelligence Supported Marketing Automation Supported Sales Acceleration Supported Sales Enablement Supported Sales Engagement Supported Sales Performance Management Supported Sales Prospecting Supported SMS Marketing Supported
Contact Management Features Activity Management Supported Appointment Management Supported Contact Database Supported Contact History Supported Contact Import/Export Supported Customer Pipeline Supported Email Marketing Supported Group Management Supported Interaction Tracking Supported Lead Management Supported Prospecting Tools Supported Sales Pipeline Management Supported Search / Filter Supported Segmentation Supported Shared Contacts Supported Social Media Integration Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Not Supported CAN SPAM Compliance Supported Customer Surveys Not Supported Drip Campaigns Supported Dynamic Content Not Supported Event Triggered Email Supported Image Library Not Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Inside Sales Features Auto-Dialing Not Supported Call List Management Supported Call Recording Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Supported Lead Distribution Supported Lead Scoring Supported Performance Management Supported Lead Management Features Activity Tracking Supported Campaign Management Not Supported Lead Capture Supported Lead Distribution Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Not Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Sales Enablement Features Collaboration Supported Contact Management Supported Content Management Not Supported Document Management Not Supported Goals / Quota Management Supported Lead Management Supported Meeting Management Not Supported Performance Management Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Not Supported Training Management Not Supported Sales Engagement Features Call Scripts / Call Steps Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Supported Sales Automation Supported Search Not Supported Task Management Supported Templates Not Supported Workflow Management Supported Show More Features CRM Features Calendar/Reminder System Supported Call Logging Supported Document Storage Supported Email Marketing Supported Internal Chat Integration Supported Lead Scoring Supported Marketing Automation Integration Supported Mobile Access Supported Quotes / Proposals Supported Segmentation Supported Social Media Integration Supported Task Management Supported Territory Management Supported Construction CRM Features Client Tracking Supported Contract Management Not Supported Forecasting Supported Project Management Not Supported Quote Management Supported Sales Management Supported Scheduling Supported Time Management Not Supported Online Form Builders Features Artificial Intelligence Not Supported Assign Roles / Permissions Supported Collaboration Tools Not Supported Conversational Forms Not Supported Data Tables Not Supported Drag & Drop / No Code Supported Export to PDF Not Supported HIPAA Compliant Not Supported Import Existing Forms Not Supported Mobile Forms Supported Offline Forms Not Supported Pre-made Templates Supported Quizzes / Questionnaires Not Supported Reporting / Data Visualization Not Supported Signup Forms Supported Surveys Not Supported Sales Analytics Features Collaboration Tools Supported Dashboards Supported Forecasting Analytics Supported Ideal Customer Profile (ICP) Not Supported Lead Analytics Supported Pipeline Management Supported Predictive Forecasting Supported Predictive Lead Scoring Supported Sales Intelligence Reporting Supported Sales Force Automation Features Call Management Supported Campaign Management Not Supported Channel Management Not Supported Commission Management Not Supported Contact Management Supported Contract Management Not Supported Customer Database Supported Email Marketing Supported Field Sales Management Supported Lead Management Supported Opportunity Management Supported Performance Metrics Supported Proposal Generation Not Supported Referral Tracking Supported Sales Forecasting Supported Territory Management Supported Sales Tracking Features Activity Dashboard Supported Alerts / Notifications Supported Appointment Scheduling Not Supported Call Logging Supported Comments / Notes Supported Custom Reports Supported Document Management Not Supported Email Templates Supported Interaction Tracking Supported Lead Management Supported Lead Scoring Supported Pipeline Management Supported Reporting / Analytics Supported Task Management Supported	Contact Management Features Activity Management Not Supported Appointment Management Not Supported Contact Database Supported Contact History Not Supported Contact Import/Export Not Supported Customer Pipeline Not Supported Email Marketing Not Supported Group Management Not Supported Interaction Tracking Supported Lead Management Supported Prospecting Tools Supported Sales Pipeline Management Not Supported Search / Filter Supported Segmentation Not Supported Shared Contacts Not Supported Social Media Integration Not Supported Lead Management Features Activity Tracking Not Supported Campaign Management Not Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Supported Lead Scoring Not Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Not Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Not Supported Drip Campaigns Not Supported Dynamic Content Not Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Not Supported Search Marketing Not Supported Segmentation Not Supported Social Marketing Not Supported Website Visitor Tracking Supported Sales Enablement Features Collaboration Not Supported Contact Management Not Supported Content Management Not Supported Document Management Not Supported Goals / Quota Management Not Supported Lead Management Supported Meeting Management Not Supported Performance Management Not Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Not Supported Training Management Not Supported Sales Engagement Features Call Scripts / Call Steps Not Supported CRM Integration Supported Email Sequences Not Supported Email Tracking / Automation Not Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Not Supported Sales Automation Not Supported Search Not Supported Task Management Not Supported Templates Not Supported Workflow Management Supported Show More Features Account Based Marketing Features Analytics Not Supported Campaign Personalization Not Supported Customer Segmentation Supported Engagement Monitoring Not Supported Lead Nurturing Supported Lead Scoring Not Supported Progress Tracking Not Supported Prospecting Tools Supported Target Account Identification Not Supported Buyer Intent Features B2B Lead Generation Supported Channel Attribution Not Supported Competitor Analysis Not Supported Content Marketing Supported CRM Integration Supported Customer Journey Mapping Not Supported Customer Profiles Supported Intent Data Supported Lead Notifications Supported Lead Scoring Not Supported Lead Capture Features Business Card / Badge Scanning Not Supported Dashboard Not Supported Data Extraction Not Supported Lead Distribution Not Supported Lead Notifications Supported Lead Nurturing Not Supported Lead Qualification Supported Lead Scoring Not Supported Online Forms Not Supported Lead Generation Features Contact Discovery Not Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Not Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Live Chat Features Canned Responses Not Supported Customizable Branding Not Supported Geo Targeting Not Supported Offline Form Not Supported Proactive Chat Not Supported Screen Sharing Not Supported Third Party Integration Not Supported Transfers / Routing Not Supported Website Visitor Tracking Supported
Integrations Slack Supported 3CX Supported ActiveCampaign Supported Asana Supported Axis LMS Supported Chat Agents Supported Formstack Supported HubSpot CRM Supported KrispCall Supported LiveChat Supported Mailchimp Supported Microsoft Outlook Supported PandaDoc Supported Trello Supported Truto Supported X (Twitter) Supported Zapier Supported Zendesk Chat Supported ZoomInfo Chat Not Supported ZoomInfo Marketing Not Supported Show More Integrations View All 61 Integrations	Integrations Slack Supported 3CX Not Supported ActiveCampaign Not Supported Asana Not Supported Axis LMS Not Supported Chat Agents Not Supported Formstack Not Supported HubSpot CRM Not Supported KrispCall Not Supported LiveChat Not Supported Mailchimp Not Supported Microsoft Outlook Not Supported PandaDoc Not Supported Trello Not Supported Truto Not Supported X (Twitter) Not Supported Zapier Not Supported Zendesk Chat Not Supported ZoomInfo Chat Supported ZoomInfo Marketing Supported Show More Integrations View All 14 Integrations
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