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About

We keep score at Nielsen Sports. It's what we're built for and, more importantly, it's where we play best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands. Combining expert human analysis, deep data resources and advanced AI to determine fair market value of sports sponsorships. Market-leading research to carve out insights and inform smarter business decisions mapped to your unique business challenge. Unlocks sports fans’ interests, media behavior, brand attributes and purchasing habits, and demonstrates how these factors impact sponsorship decisions. For more than 30 years, Nielsen has set the global standard in brand exposure measurement across all media formats - from linear and on demand to social. In the stands with the fans or in the studio with the broadcast talent, we have the knowledge and neutrality to determine the fair market value of sponsorships.

About

Trak is a sponsorship management platform designed to help brands organize, execute, and measure sponsorships within a single, centralized system. It replaces fragmented workflows based on emails, spreadsheets, and presentations by providing one place to manage deals, assets, partners, and reporting, giving teams full visibility into every stage of the sponsorship lifecycle. It allows users to log, track, and evaluate sponsorship opportunities through a structured pipeline, ensuring that proposals, approvals, and contracts are managed without confusion or missed deadlines. It includes tools for partner and vendor management, storing all contacts, deal history, and engagement data in one system, along with workflow automation features that assign tasks, trigger notifications, and streamline approvals across departments. Trak also supports activation management by tracking deliverables, deadlines, and event schedules through shared calendars.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Teams in need of a Sponsorship Analytics solution to analyze and interpret data with a track record

Audience

Brands, marketing teams, and organizations that manage sponsorships and need a centralized platform to organize, execute, and measure sponsorship performance

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$7,000 per year
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Nielsen Sports
nielsensports.com

Company Information

Trak
United States
www.trak.io

Alternatives

Spot

Spot

Elevent

Alternatives

Cakemix

Cakemix

Elevent

Categories

Categories

Integrations

Jira
Microsoft PowerPoint
Salesforce
SponsorCX
Telestream Vantage

Integrations

Jira
Microsoft PowerPoint
Salesforce
SponsorCX
Telestream Vantage
Claim Nielsen Sports and update features and information
Claim Nielsen Sports and update features and information
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Claim Trak and update features and information