SponsorshipUnited
Gain access to sponsorship information once thought unattainable and make intelligent partnership decisions at speed and scale. SponsorUnited offers the most comprehensive look into how the entire sports & entertainment industry is executing marketing partnerships, from emerging brands, shifts in asset mix, and the creative used to activate partnerships, to the people behind the deals. You and your teams will understand trends, opportunities, and performance optimization on a whole new level. Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, properties, and agencies to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships. Across sports, media, music, and entertainment, all in one SaaS database.
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MVP Index
Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. Our software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. We’re fortunate to have a roster full of trusted partners from all areas of business that rely on our platform to provide accurate, unbiased data to help them evaluate strategic marketing initiatives.
Our solution provides comprehensive performance analysis and valuation at both the individual partner or portfolio level, including assessing branded and unbranded content, attributable audiences, broadcast presence, and activations (digital and experiential).
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Relo Metrics
In the face of economic uncertainty, get complete visibility into your sponsorship’s digital value, team-by-team performance, and market changes. Know what levers will maximize your sponsorship value or how to negotiate the right deal, before it’s too late. Use accurate and holistic data to create the right sponsorship packages that achieve your goals. Proactively manage and optimize how your sponsorship assets are performing. Bring your own data to the table to negotiate the right assets and value for your sponsorship. With powerful tools to understand every partnership asset’s performance, compare team-by-team performance, and benchmark against other teams, you can ensure that your sponsorship investments are providing you the right return on objective. Partner reports only provide the good side of the story. Ditch the subjectivity to align your team around the actual performance of your sponsorships.
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Cakemix
Cakemix is a sponsorship valuation application. It puts a market-benchmarked dollar value on a sponsorship property, benefit by benefit. Television, radio, print, out-of-home, online and social exposure are valued with CPM-style benchmarks maintained for each market. Values adjust automatically by sponsorship level: Title, Presenting, Major, Official, Media Partner or Service Provider. Intangible benefits such as brand exposure and PR value are valued alongside paid media, and both roll up into one valuation per property. Each evaluation produces a Cakemix Scorecard, a shareable valuation summary shown in the evaluator's language, with a full breakdown exportable to Excel. Teams can run the same valuation before signing, to support negotiation, and after the event, to confirm what was delivered. Cakemix uses the same benefit categories as Brickroad, Elevent's sponsorship management platform, so evaluation and valuation stay consistent.
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