Newired vs. Surefire CRM Comparison


Newired	Surefire CRM Top of Mind Networks	+	+
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		Related Products Eurekos Eurekos is the customer training LMS built to educate the world outside your organization – partners, distributors and resellers. Most companies spend years perfecting their product, then hand customers a repurposed employee training course and hope for the best. When those customers churn, the product gets the blame. Usually, the training is the problem. Eurekos fixes that. We help you turn customer education from a cost into a revenue stream, by selling courses, accreditations and learning paths directly through the platform. The same thinking runs through the entire LMS – from customizable customer portals to certifications, eCommerce, built-in content authoring and ISO/IEC 27001 & 27701-certified security. Our smart learning assistant, Saga AI, powers deep content discovery (including inside SCORM files). Everything you need to run a world-class external training operation. It's why we’re trusted by 500,000+ learners across 100+ countries worldwide. 103 Ratings Visit Website Bridge Bridge is an all-in-one LMS, skills, and talent and performance management system. The platform seamlessly integrates with existing HR tools, cutting hours of manual admin. Bridge empowers organizations to move beyond basic compliance checkboxes to create lasting and continuous upskilling that helps them stay ahead of the curve. Unlike traditional standalone LMSs, Bridge consolidates learning management, AI-powered skills mapping, and continuous performance reviews into a single ecosystem. By embedding structured 1on1 agendas, goal tracking, and career pathing into daily workflows, Bridge turns managers into coaches and drives employee-led growth. Bridge operates on a secure, scalable AWS cloud, comes with a top-rated mobile app for frontline workers, and is easy for admins and learners alike to use. 548 Ratings Visit Website Sogolytics Sogolytics delivers speed, clarity, and scale through a powerful platform built for enterprise teams managing customer journeys and employee engagement surveys. Sogolytics streamlines the entire feedback cycle, from intelligent survey creation to real-time dashboards and automated text analysis. Whether your team is using the customer experience platform, employee engagement software, or the free survey maker, Sogolytics provides intuitive features, powerful analytics, and unmatched customization. Design sophisticated customer experience management flows in minutes. Automatically adapt questions based on logic and earlier responses. Pre-fill messaging based on user data. Then, visualize the results immediately. With sentiment analysis, turnkey reports, and real-time dashboards, your team can go from data to decisions in record time. Sogolytics’ survey software has a refreshingly human support model, available 24/7 and whenever you need a partner, not just a platform. 869 Ratings Visit Website SurveySparrow Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences. 3,089 Ratings Visit Website Birdeye Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. 5,194 Ratings Visit Website Pipedrive Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier. 12,537 Ratings Visit Website Jotform Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights. 9,009 Ratings Visit Website ClickLearn Digital Adoption and User Training in One Solution. ClickLearn is a Digital Adoption Platform, which captures work processes in enterprise software. The platform auto-produces learning content in 7 formats and 45 languages, creates a customizable e-learning portal and keeps documentation current with automatic updates. The unique recording technology behind ClickLearn saves time and ensures that users are successfully onboarded into your business software by automating the process of creating training material and documentation. When processes are recorded using ClickLearn, with a single click customers can produce step-by-step instructions, virtual assistance, e-learning, and interactive process videos in more than 45 languages. And with each software release, customers can automatically update their content including screenshots with a click of a button. It is easy to get started, with no complexity and no infrastructure is required. 67 Ratings Visit Website Connecteam Connecteam is an award-winning all-in-one employee management solution for daily operations, communications, and human resource management. With Connecteam you can manage every aspect of your business on the go, no workstation needed. Easily engage and manage non-desk employees with Connecteam’s mobile-first platform that helps improve communication, enhance daily processes and increase productivity with custom checklists, forms, and reports. Schedule shifts and track accurate work hours with Connecteam’s automated GPS time clock and easily export approved timesheets to payroll. Connecteam helps you keep your employees sharp thanks to knowledge base centers and advanced training courses. Raise morale with employee recognition rewards and keep the entire company updated through the main news feed. Simplify employee communication, enhance professional skills, manage daily tasks and so much more, all in one app and for an affordable price. 10,756 Ratings Visit Website Rippling Streamline your business with Rippling’s all-in-one platform for HR, IT, payroll, and spend management. Effortlessly manage the entire employee lifecycle, from hiring to benefits administration. Automate HR tasks, ensure compliance, and streamline approvals. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies. Rippling empowers your business to save time, reduce costs, and enhance efficiency, allowing you to focus on growth. Experience the power of unified management with Rippling today. 21,056 Ratings Visit Website
About Newired empowers companies to guide users to resources and answers on virtually any web application, by making the user learn and perform on the go. We shall not forget that digital is, first and foremost, for people. -Newired makes technology and software more accessible, replacing any disconnected documentation, tutorial, or training with contextual in-place guidance and support. -Newired guides users with in-place help so they can learn by doing until they comprehend it and are comfortable with challenging content, with support that ensures process compliance in complex internal applications. -Newired can be deployed on any web-based application or website without touching the code and can be adapted to meet customers' needs.	About Surefire by Top of Mind Networks is recognized as the mortgage industry's most relied upon marketing automation and creative content solution. From individuals to enterprise lenders, Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, set-it-and-forget-it workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients. Services Available: - Email and SMS Marketing Automation - Lead Distribution and Management - Customizable Video Marketing - Curated Library of Award-Winning Marketing Content - Integrations with LOS, POS, PPE Software Systems
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience SMBs and Enterprises	Audience Mortgage lenders and mortgage professionals
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $ 6,480 per year Find more information on the Newired pricing page: https://www.newired.com/newired-pricing/ Free Version Supported Free Trial Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.7 / 5 ease 5.0 / 5 features 5.0 / 5 design 4.3 / 5 support 4.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros 1. I liked the updated content the Surefire Top of Mind. New developments and materials have been rolling out about every month as far as content goes. 2. Surefire allows for some integration with other platforms for automation 3. Mostly ready out of the box just need some honing to match your company's processes Flexible platform equipped with features to generate excitement for all levels of use and approaches to technology-enabled marketing. The turnkey creative content, especially for timely news, helps eliminate delays in getting relevant content out to contacts. Customer support is the best I've come across and you're always guaranteed some form of a response to your inquiries on the same day you've submitted a ticket. Ease of automation so the LO can focus on their primary role. Plenty of features to accommodate the majority of users. Fantastic support from Top of Mind. Great content to use or modify to company preferences. Features are constantly improved on while other features are released to keep the CRM current with user and company needs. Cons 1. There is a learning curve. For me it seem a bit longer as the onboarding person did not cover the structure of the platform well. It becomes easy once you figure this out 2. Support responses can be slow at times and no phone number to reach someone. 3. Surefire is not big on reports. Learning the system can be a little overwhelming at first, especially on an individual, loan officer level. Recommend having a team of admins who will be subject matter experts on the system and can troubleshoot as needed. In some areas, the CRM could be more intuitive but Top of Mind continues to improve so this has addressed in most areas.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Newired Founded: 2017 Italy www.newired.com/sourceforge-digital-adoption-platform/	Company Information Top of Mind Networks Founded: 2003 United States www.topofmind.com
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Categories Customer Engagement Supported Customer Experience Supported Digital Adoption Platforms Supported Onboarding Supported Training Supported	Categories CRM Supported Customer Communications Management Supported Customer Engagement Supported Customer Experience Supported Email Marketing Supported Financial CRM Supported Lead Nurturing Supported Loan Origination Supported Mortgage and Loans Supported Social Media Management Supported Social Media Marketing Supported
Customer Engagement Features Analytics Supported Churn Management Supported Communication Management Not Supported Community Management Not Supported Content Syndication Supported Feedback Collection Supported Gamification Supported Live Chat Not Supported Video Content Supported Customer Experience Features Action Management Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Supported Survey Management Supported Text Analysis Supported Trend Analysis Supported Show More Features Digital Adoption Platforms Features Audience Segmentation Supported Content Creation Supported Contextual Guidance Supported Data Validation Not Supported In-App Training Supported Launch Management Supported Multi-Language Supported Self Service Tools Supported Surveys & Feedback Supported User Onboarding Supported Onboarding Features Course Management Not Supported Document Management Supported E-Verify / I-9 Forms Not Supported Electronic Forms Supported Electronic Signature Not Supported Employee Handbook Supported Employee Portal Supported File Management Supported Job Description Management Supported Orientation Management Not Supported Self Service Portal Supported Task Management Not Supported Tax Forms Not Supported Training Management Supported Training Features Academic / Education Supported Asynchronous Learning Supported Blended Learning Supported Built-In Course Authoring Not Supported Built-in LMS Not Supported Certification Management Not Supported Corporate / Business Supported eCommerce Supported Learner Portal Supported Mobile Learning Not Supported Simulation Supported Synchronous Learning Supported Training Companies Supported	Customer Engagement Features Analytics Supported Churn Management Not Supported Communication Management Supported Community Management Not Supported Content Syndication Supported Feedback Collection Supported Gamification Supported Live Chat Supported Video Content Supported Customer Experience Features Action Management Supported Analytics Supported Customer Segmentation Supported Dashboard Supported Feedback Management Supported Knowledge Management Supported Multi-Channel Collection Supported Sentiment Analysis Not Supported Survey Management Supported Text Analysis Not Supported Trend Analysis Not Supported Show More Features CRM Features Calendar/Reminder System Supported Call Logging Supported Document Storage Supported Email Marketing Supported Internal Chat Integration Not Supported Lead Scoring Supported Marketing Automation Integration Supported Mobile Access Supported Quotes / Proposals Supported Segmentation Supported Social Media Integration Supported Task Management Supported Territory Management Supported Customer Communications Management Features Batch Communications Supported Chat / Messaging Not Supported Content Management Supported Email Distribution Supported Interactive Content Supported Multi-Channel Communications Supported On-Demand Communications Supported Personalization Supported Print Management Supported Template Management Supported Video Content Supported Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Not Supported Template Management Supported WYSIWYG Email Editor Supported Financial CRM Features Account Alerts Supported Asset Management Supported Expense Tracking Not Supported Household Tracking Not Supported Influence Tracking Not Supported Lead Management Supported Marketing Management Supported Relationship Tracking Supported Team Assignments Supported Territory Management Supported Lead Nurturing Features A/B Testing Supported Campaign Management Supported Drip Campaigns Supported Lead Capture Supported Lead Notifications Supported Lead Scoring Supported Lead Segmentation Supported Performance Metrics Supported Personalization Supported Pipeline Management Supported Loan Origination Features Amortization Schedule Supported Audit Trail Supported Closing Documents Supported Compliance Management Supported Customer Database Supported Digital Signature Not Supported Document Management Supported Fee Management Not Supported Loan Processing Not Supported Online Application Not Supported Mortgage and Loans Features Amortization Schedule Supported Client Database Supported Closing Documents Not Supported Commercial Mortgages Not Supported Contact Management Supported Credit Reporting Not Supported Customer Statements Not Supported Document Management Supported Electronic Applications Not Supported Government Loans Not Supported Loan Origination Not Supported Loan Servicing Not Supported Pipeline Management Supported Pre-Qualification Not Supported Refinance Management Not Supported Residential Mortgages Not Supported Social Media Management Features Automated Publishing Supported Brand Tracking Supported Content Management Supported Customer Engagement Supported Multi-Account Management Supported Multi-User Collaboration Supported Post Scheduling Supported Reporting/Analytics Supported Social Media Monitoring Supported Social Media Marketing Features Analytics Supported Automated Publishing Supported Contact Management Supported Content Management Supported Conversion Tracking Supported Customer Targeting Supported Keyword Filtering Not Supported Multi-Account Management Supported Post Scheduling Supported
Integrations Salesforce Supported BeSmartee Not Supported Blend Not Supported BombBomb Not Supported Calyx Point Not Supported Chat Agents Not Supported Cyclr Not Supported Encompass Not Supported Facebook Not Supported Floify Not Supported LendingPad Not Supported LinkedIn Not Supported Microsoft Azure Not Supported Microsoft Exchange Not Supported MonitorBase Not Supported SimpleNexus Mortgage Platform Not Supported TrustEngine Not Supported Wufoo Not Supported Zapier Not Supported Zendesk Supported Show More Integrations View All 2 Integrations	Integrations Salesforce Supported BeSmartee Supported Blend Supported BombBomb Supported Calyx Point Supported Chat Agents Supported Cyclr Supported Encompass Supported Facebook Supported Floify Supported LendingPad Supported LinkedIn Supported Microsoft Azure Supported Microsoft Exchange Supported MonitorBase Supported SimpleNexus Mortgage Platform Supported TrustEngine Supported Wufoo Supported Zapier Supported Zendesk Not Supported Show More Integrations View All 22 Integrations
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