Mixpanel vs. Supermetrics Comparison


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About At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.	About Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Designed for engineering, product, design, and analytics/data teams searching for a solution to manage their operations	Audience Supermetrics is built for marketers, analysts, and data-driven teams aiming to streamline their marketing analytics and reporting. It’s ideal for marketing teams, agencies managing multiple clients, and businesses of all sizes looking to consolidate data from platforms like Google Ads and HubSpot. Data analysts and enterprise users benefit from its ability to centralize data in tools like BigQuery, enabling automation, efficiency, and data-driven decision-making.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $89 per month Free Version Free Trial	Pricing $29 per month Free Version Free Trial
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.8 / 5 design 4.8 / 5 support 4.6 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Mixpanel Founded: 2009 United States mixpanel.com	Company Information Supermetrics Founded: 2010 Finland supermetrics.com
Alternatives Segment Twilio	Alternatives Hopted
Smartlook	Adverity Adverity GmbH
Kubit	AgencyAnalytics
Pendo	Domo
Fullstory View All	Looker Google View All
Categories AB Testing Customer Engagement Customer Journey Mapping Tools Customer Retention Data Analysis Digital Analytics eCommerce Analytics eCommerce Tools Machine Learning Marketing Analytics Mobile App Analytics Predictive Analytics Product Analytics Product Management Web Analytics Website Optimization Tools	Categories Business Intelligence Data Analysis Data Enrichment Data Management Data Migration Data Visualization Digital Analytics ETL Marketing Analytics Reporting
Data Analysis Features Data Discovery Data Visualization High Volume Processing Predictive Analytics Regression Analysis Sentiment Analysis Statistical Modeling Text Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features AB Testing Features Audience Targeting Campaign Segmentation Funnel Analysis Heatmaps Landing Pages / Web Forms Multivariate Testing Split Testing Statistical Relevance Analysis Surveys Test Scheduling Visual Editor Customer Engagement Features Analytics Churn Management Communication Management Community Management Content Syndication Feedback Collection Gamification Live Chat Video Content Customer Journey Mapping Tools Features Action Management Attribution Modeling Behavioral Analytics Collaboration Customer Profiles Data Import / Export Predictive Analytics Surveys & Feedback Templates Machine Learning Features Deep Learning ML Algorithm Library Model Training Natural Language Processing (NLP) Predictive Modeling Statistical / Mathematical Tools Templates Visualization Mobile App Analytics Features A/B Testing Channel Attribution Cohort Analysis Funnel Analysis In-App Events Tracking Push Notifications Retention Tracking Revenue Tracking Uninstall Tracking Predictive Analytics Features AI / Machine Learning Benchmarking Data Blending Data Mining Demand Forecasting For Education For Healthcare Modeling & Simulation Sentiment Analysis Product Management Features Collaboration Feedback Collection Idea Management Milestone Tracking Prioritization Product Roadmapping Release Management Requirements Management Resource Management Workflow Management Web Analytics Features Campaign Management Conversion Tracking Form Analytics Goal Tracking Keyword Tracking Multiple Site Management Pageview Tracking Referral Source Tracking Site Search Tracking Time on Site Tracking User Interaction Tracking Website Optimization Tools Features Competitor Analysis Content Management Keyword Research Tools Link Management Performance Metrics Problem Area Alerts	Data Analysis Features Data Discovery Data Visualization High Volume Processing Predictive Analytics Regression Analysis Sentiment Analysis Statistical Modeling Text Analytics Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics Data Management Features Customer Data Data Analysis Data Capture Data Integration Data Migration Data Quality Control Data Security Information Governance Master Data Management Match & Merge Data Visualization Features Analytics Content Management Dashboard Creation Filtered Views OLAP Relational Display Simulation Models Visual Discovery ETL Features Data Analysis Data Filtering Data Quality Control Job Scheduling Match & Merge Metadata Management Non-Relational Transformations Version Control Reporting Features Customizable Dashboard Data Source Connectors Drag & Drop Drill Down Email Reports Financial Reports Forecasting Marketing Reports OLAP Report Export Sales Reports Scheduled / Automated Reports
Integrations Adobe Marketo Engage AppsFlyer CallRail Facebook HubSpot CRM HubSpot Customer Platform Mailchimp Salesforce Stripe X (Twitter) Zoho CRM Celtra Contentsquare Geckoboard Help Scout Readpeak SessionStack StackAdapt Teads Workato Show More Integrations View All 297 Integrations	Integrations Adobe Marketo Engage AppsFlyer CallRail Facebook HubSpot CRM HubSpot Customer Platform Mailchimp Salesforce Stripe X (Twitter) Zoho CRM Celtra Contentsquare Geckoboard Help Scout Readpeak SessionStack StackAdapt Teads Workato Show More Integrations View All 121 Integrations
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