MixCommander

MixCommander

Commanders Act
+
+

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About

Measured provides marketing attribution & cross-channel view across all media channels, PLUS media incrementality testing. Turn on 100+ audience level experiments across Google, Facebook and on 70+ integrated media platforms. Identify Media Waste, Test for Scale. Capture up to 30% marketing efficiency. Powered by incrementality measurement. Ask us for a FREE demo today! Solutions provided: - Marketing Attribution, Cross-Channel View of Marketing Spend - 70+ integrations on major media platform like Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and more! - Run always-on, A/B, incrementality tests seamlessly - Integration is easy, be up and running in less than 24 hours - Understand maximum, efficient spend levels without an expensive stress test

About

For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Direct to consumer brands, eCommerce, retail, online retailers

Audience

Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Pilots offered, ask us!
Free Version Not Supported
Free Trial Not Supported

Pricing

$0.01/month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Cons

  • Some of this may be difficult to explain to less analytically-inclined people in the organization.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Measured
Founded: 2017
United States
measured.com

Company Information

Commanders Act
Founded: 2010
France
www.commandersact.com/es/soluciones/mixcommander/

Alternatives

LeadsRx Attribution

LeadsRx Attribution

LeadsRx, Inc.

Alternatives

ROIVENUE

ROIVENUE

ROIVENUE™

Categories

Categories

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Data Warehouse Features

Ad hoc Query Supported
Analytics Supported
Data Integration Supported
Data Migration Supported
Data Quality Control Supported
ETL - Extract / Transfer / Load Supported
In-Memory Processing Not Supported
Match & Merge Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Not Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Planning Features

Budgeting & Forecasting Supported
Collaboration Supported
Flowchart Not Supported
Goal Setting / Tracking Supported
Marketing Calendar Not Supported
Media Planning Supported
Predictive Analytics Supported
Presentation Tools Supported
Project Tracking Not Supported
Spend Management Supported

Integrations

AdRoll Supported
Facebook Supported
Pepperjam Supported
Snapchat Supported
TrackAd Not Supported
tvScientific Supported

Integrations

AdRoll Not Supported
Facebook Not Supported
Pepperjam Not Supported
Snapchat Not Supported
TrackAd Supported
tvScientific Not Supported
Claim Measured and update features and information
Claim Measured and update features and information
Claim MixCommander and update features and information
Claim MixCommander and update features and information