Matomo vs. TrafficGuard Comparison


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About Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.		About Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Organizations interested in a cloud or on-premises open source web analytics solution		Audience TrafficGuard is for advertisers and agencies who want every dollar of ad spend to reach real people, not bots, fraud, or wasted clicks. From SMBs to global enterprise performance teams, TrafficGuard protects Google Ads, mobile, affiliate, and social campaigns so your budget drives genuine engagement and real returns.
Support Phone Support Supported 24/7 Live Support Not Supported Online Not Supported		Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $23 per month Free for on-premise use Free Version Supported Free Trial Supported		Pricing $49 Start with a 30-day free trial in detection mode, at no charge, and see exactly how much invalid traffic is hitting your campaigns before you commit. Paid protection starts at $49/month on the Shield plan for Google Search spend up to $30k/month. Above $30k, or if you need multi-channel protection or manage multiple brands and client accounts, the Scale plan is tailored to you. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 4.5 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews		Reviews/Ratings Overall 4.9 / 5 ease 4.6 / 5 features 4.6 / 5 design 4.7 / 5 support 4.5 / 5 Read all reviews
Pros & Cons from Real Users Pros We have been using Matomo for about a year (we are a web design company), and we keep adding it to the sites we host for our customers. They are very happy with it, particularly as it is far more friendly for occasional users to understand than Google Analytics. The API is good as well. We develop our own website CMS (Zenario) and have integrated Matomo into it; we've managed to create an experience where analytics appear to administrators while in their site, with a link to the Matomo system for further analysis. It gives insightful user analytics. Very easy to implement and the dashboard provides various graphical analytics. The best alternative of Google Analytics platform. A best open-source analytics platform. Cons Nitpick... the user management system (resetting password etc.) is a little odd and occasionally when creating a user it seems a bit flaky. But really, not much I don't like! Overall it's an outstanding open-source analytics platform.		Pros from Real Users Pros Ease of use and efficiency, charts and filters in place, the most interesting part for us is the click report. The pricing model seems very fair, 2% of Ad spend and when the system saves me 10% of Ad spend from wasted clicks it's a no-brainer. It recognises and blocks fraudulent PPC clicks to save me money on my Google PPC campaigns. Highly recommend. It has easy to access dashboard and a live tracking ability to track immediately. It is fast and reliable. Great free intro to invalid click reporting. Brilliant for small to medium sized businesses. Great customer support and technical help. A lot cheaper than others on the market with great features too. Easy to so setup and clear UX. They're members of IAB and this means something in the advertising field. Most of the services are free Affordable PPC fraud IP prevention Overall Preferred Tool Effective & Efficient It is best for those who are running Google ads and facing invalid clicks by competitors, it stops fake clicks and does not allow fake clicks to ruin your budget. the most important thing is that it works and is effective, although my budget is not that impressive yet. Can see where fake clicks are coming from and which location and the total amount of PPC budget you are using on these.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Matomo Founded: 2007 New Zealand matomo.org		Company Information TrafficGuard Founded: 2015 Perth, Australia www.trafficguard.ai
Alternatives Piwik PRO		Alternatives CHEQ Essentials CHEQ
Extellio Extellio International AB		Clixtell
Sleek Analytics		Fraud Blocker
Smartlook		Adsafee
Mixpanel View All		ClickCease CHEQ Essentials View All
Categories AB Testing Supported Business Intelligence Supported Content Analytics Supported Digital Analytics Supported Heatmap Supported Marketing Analytics Supported Mobile App Analytics Supported Web Analytics Supported Website Optimization Tools Supported		Categories Ad Fraud Detection Supported Click Fraud Supported Marketing Analytics Supported Mobile App Analytics Supported Threat Intelligence Supported Web Analytics Supported
Marketing Analytics Features A/B Testing Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Not Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Supported Uninstall Tracking Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features AB Testing Features Audience Targeting Not Supported Campaign Segmentation Not Supported Funnel Analysis Supported Heatmaps Supported Landing Pages / Web Forms Supported Multivariate Testing Not Supported Split Testing Supported Statistical Relevance Analysis Supported Surveys Not Supported Test Scheduling Supported Visual Editor Not Supported Business Intelligence Features Ad Hoc Reports Not Supported Benchmarking Not Supported Budgeting & Forecasting Not Supported Dashboard Supported Data Analysis Supported Key Performance Indicators Supported Natural Language Generation (NLG) Not Supported Performance Metrics Supported Predictive Analytics Not Supported Profitability Analysis Not Supported Strategic Planning Not Supported Trend / Problem Indicators Not Supported Visual Analytics Supported Heatmap Features Behavioral Mapping Not Supported Dashboard Not Supported Dynamic Maps Not Supported Element Analytics Not Supported Embeddable Maps Not Supported For Sales Not Supported For Science Not Supported Radial Mapping Not Supported Territorial Mapping Not Supported Website Analytics Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Not Supported		Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Not Supported Uninstall Tracking Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Supported User Interaction Tracking Supported Show More Features Click Fraud Features Account Alerts Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Supported Refund Management Supported Risk Assessment Supported Time on Site Tracking Supported
Integrations 21YunBox Supported Adjust Not Supported Affise Not Supported Contentserv Supported Discourse Supported Kamatera Supported Kameleoon Supported Magnolia Supported ODOSCOPE Supported Purely.Website Supported Readymag Supported Shopify Not Supported Sitejet Supported TUNE Not Supported TYPO3 Supported Unikname Supported Varify.io Supported WordPress Not Supported Zoho SalesIQ Supported eXTReMe-IP-Lookup Supported Show More Integrations View All 55 Integrations		Integrations 21YunBox Not Supported Adjust Supported Affise Supported Contentserv Not Supported Discourse Not Supported Kamatera Not Supported Kameleoon Not Supported Magnolia Not Supported ODOSCOPE Not Supported Purely.Website Not Supported Readymag Not Supported Shopify Supported Sitejet Not Supported TUNE Supported TYPO3 Not Supported Unikname Not Supported Varify.io Not Supported WordPress Supported Zoho SalesIQ Not Supported eXTReMe-IP-Lookup Not Supported Show More Integrations View All 10 Integrations
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