MassTerMASS Analytics
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Related Products
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About
Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape.
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About
Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code.
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Platforms Supported
Windows
Supported
Mac
Supported
Linux
Not Supported
Cloud
Not Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Brands and Agencies
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Audience
Marketers and professionals interested in a solution to optimize their marketing performance and automate their data pipelines
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationMASS Analytics
Founded: 2015
United Kingdom
mass-analytics.com
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Company InformationRecast
United States
getrecast.com
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Alternatives |
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Not Supported
Channel Attribution
Supported
Customer Journey Mapping
Not Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Supported
Social Media Metrics
Not Supported
Website Analytics
Not Supported
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Integrations
Microsoft Excel
Not Supported
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